Yoti blog
Stories and insights from the world of digital identity
Articles
Jan 17, 2023
On Facial Age Estimation, improvements and updates
We continue to invest in improving the accuracy of our world-leading facial age estimation and we will soon be releasing a new ‘Jan 2023’ model with improved accuracy across all skin tones and gender for those aged 6-70. At Yoti we constantly strive to improve all our services given our commitment to tech for good, and given the growing market importance of these services and increasing regulatory engagement. For example, coming soon we’ll be introducing multiple, concurrent age estimation models, which will help improve accuracy even further, whilst still completing a check within seconds. We will also continue to update
Press releases
Jan 04, 2023
Konfir partners with Yoti for certified income and employment attributes
We are delighted to be working with Konfir, a B2B SaaS platform that lets employers instantly access employment or income records for any UK-based worker, with their consent. Konfir is at the forefront of the shift in determining how employment and income data is captured, verified, and shared, and has become the first certified Attribute Service Provider (ASP) under the UK Digital Identity and Attributes Trust Framework (DIATF). As the first government certified provider of employment and income data, globally, Konfir provides employment and income information, including work history, previous job titles and dates of employment, to companies or Identity
Articles
Jan 01, 2023
Yoti digital age verification trialled at supermarkets
Last year, UK supermarkets – including Asda, Morrisons and The Co-op – trialled our digital age verification at self-checkouts in a scheme run by the Home Office. During the trial, shoppers in participating stores could try two new ways to prove their age: Facial age estimation technology: shoppers purchasing alcohol looked at a camera on the self checkout and age estimation technology estimated their age. A privacy-preserving solution, it didn’t require any personal details or ID documents, and all images were instantly deleted once someone received their estimated age. If the system detected they looked younger than the set
Articles
Dec 21, 2022
A look back on 2022
In a year where life feels like it’s in full flow again, so does Yoti! We continue to be the most downloaded Digital ID in the world, but that’s just half the story of our 2022. We’ve been busy teaming up with some of the world’s biggest social media platforms, got ourselves accepted in cinemas across the UK, and became the first certified digital identity service provider under the UK Digital Identity & Attributes Trust Framework for Right to Work, Right to Rent and criminal records checks. That and much more! Here’s a look back on what’s been going on
Articles
Dec 14, 2022
Privacy-preserving facial age estimation
As a parent, one wants young people to thrive and access the best of the online world. But the ease with which very young people can stumble across or access restricted, inappropriate or explicit content concerns me greatly. In my role as Chief Regulatory and Policy Officer, I engage with regulators, businesses, politicians, charities and parents every day. I hear and read stories of young people who have been negatively impacted by what they have seen and experienced online; and see that whilst for many there are positive experiences, it is the vulnerable who are the hardest hit. It’s time
Case studies
Dec 11, 2022
How Yubo became the first major social media platform to age-verify 100% of its users
“Yubo’s rapid, full-scale deployment of sophisticated age-verification technology with Yoti is just the latest evidence of its unwavering commitment to online safety innovation.” Annie Mullins OBE Yubo Independent Safety Advisor Yubo is a live social discovery app making it easy for Gen Z to expand their social circles and hang out online with new friends from around the world. We helped them: Age-verify all users during the onboarding process. Limit interaction between teens and adults. Detect bots and fake profiles. Solution: Facial Age Estimation Industry: Social media Read the case study
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Get up to speed on what kind of company we are
Articles
Mar 25, 2025
Discover Yoti's B Corp Impact Report
We’ve reached a full decade of being a B Corp! At Yoti, we believe technology has the power to create a safer, fairer and more trusted world. But as the world of technology evolves, we know we must remain mindful of how we do business. As part of our commitment to balancing profit and purpose, we’re thrilled to announce the release of our new B Corp Impact Report. It highlights our progress and impact in the areas that matter most to our stakeholders, our community and the planet. Highlights include: Improving the accessibility requirements of
Articles
Aug 29, 2024
Protecting your heart and wallet: understanding romance scams
It is said that love makes the world go round. But as genuine daters are looking for love, there’s a growing risk of falling into a scammer’s trap. In this blog we explore the impact of romance fraud, common tactics used by fraudsters and how daters can protect themselves in their search for love. What is romance fraud? Romance fraud occurs when a scammer uses a fake profile and false identity to trick unsuspecting people on dating sites. They usually do this for fraudulent reasons and financial gain. The fraudster will often go to great lengths, convincing
Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with