Yoti blog
Stories and insights from the world of digital identity
Articles
Dec 03, 2025
Keep calm and carry on - what to expect ahead of Australia's age checks for social media
We’ve been talking to a number of media outlets ahead of Australia’s upcoming social media ban for under 16’s – set to kick in on 10th December – and thought it was worth sharing our insights more widely. After all, there’s plenty of speculation about what will actually happen: Will systems cope? Will there be issues accessing sites? Will everything grind to a halt? After supporting a number of countries across the world as they’ve rolled out age assurance measures (including the UK Online Safety Act’s launch in July this year), we can say with confidence that the infrastructure
Articles
Dec 02, 2025
Give scammers the cold shoulder this Christmas with your Yoti Digital ID
The Christmas lights are glowing and the treats are flowing. But with all the festive fun comes a flurry of extra online shopping and last-minute plans. So it’s no surprise that scams, fraud, identity risks and in-person safety concerns tend to spike right alongside the mince pies. That’s where your Digital ID can come in. A trusted, privacy-friendly way to prove who you are (and check who others are) can make all the difference. Here’s how your Digital ID can help you keep things merry and bright this Christmas. Verify someone before you meet or trade Hunting for
Articles
Nov 28, 2025
Thoughts from our CEO
In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin talks about Yoti’s latest MyFace model, buffers in both Germany and Australia and recent government discussions around digital ID. Yoti’s latest MyFace model achieves a perfect score for Level 1 and Level 2 liveness detection I’m delighted that Yoti’s latest MyFace passive liveness model has been independently tested by iBeta and is compliant with the ISO 30107-3 standard for Presentation Attached Detection (PAD) at both
Articles
Nov 25, 2025
Yoti completes 1 billion age checks - and counting!
We’re celebrating a huge moment in our journey: Yoti has now completed over 1 billion age checks! When we started out, we had a simple but powerful ambition: to help people prove their age without revealing their full identity. We recognised early on that not everyone has access to a document or always feels comfortable using it. That’s why we innovated and developed facial age estimation. Reaching this milestone – across facial age estimation, Digital IDs, identity document checks and our other secure age-checking methods – shows that our technology is being used safely and responsibly around the
Articles
Nov 19, 2025
Introducing Yoti Verified Calls
Yoti Verified Calls is a new innovative service, designed to combat identity fraud and cyber attacks, while building trust during video calls. It enables businesses and individuals to verify the identity of attendees before or during video calls, reducing the risk of impersonation, deepfakes and unauthorised access. The rising threat of deepfakes Barely a week goes by without a headline about deepfakes. Whether it’s a celebrity finding fake images of them circulating online, political leaders appearing in a deepfake video, or a member of the public scammed, the technology behind deepfakes is growing more accessible, believable, sophisticated and
Articles
Nov 13, 2025
How strong authentication powers Zero Trust and protects against cyber threats
Until recently, organisational cybersecurity typically relied on a fortress mentality, by building a strong perimeter with firewalls and VPNs, and trusting everything inside. But in today’s digital world of cloud apps, remote work and hiring, supply chain integrations, virtual connections and sophisticated attacks, that approach is no longer enough. Once criminals breach the walls, they can often move freely and undetected. If a business can’t reliably confirm who’s accessing its systems, it leaves the door open for cyber criminals. When authentication is weak, malicious actors can: Steal employee or customer login credentials through phishing and use them to access
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Get up to speed on what kind of company we are
Articles
Mar 25, 2025
Discover Yoti's B Corp Impact Report
We’ve reached a full decade of being a B Corp! At Yoti, we believe technology has the power to create a safer, fairer and more trusted world. But as the world of technology evolves, we know we must remain mindful of how we do business. As part of our commitment to balancing profit and purpose, we’re thrilled to announce the release of our new B Corp Impact Report. It highlights our progress and impact in the areas that matter most to our stakeholders, our community and the planet. Highlights include: Improving the accessibility requirements of
Articles
Aug 29, 2024
Protecting your heart and wallet: understanding romance scams
It is said that love makes the world go round. But as genuine daters are looking for love, there’s a growing risk of falling into a scammer’s trap. In this blog we explore the impact of romance fraud, common tactics used by fraudsters and how daters can protect themselves in their search for love. What is romance fraud? Romance fraud occurs when a scammer uses a fake profile and false identity to trick unsuspecting people on dating sites. They usually do this for fraudulent reasons and financial gain. The fraudster will often go to great lengths, convincing
Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with