Articles
Jul 25, 2025
Yoti supports platforms as UK’s Online Safety Act comes into force
Today marks a major moment for the internet in the UK: the country’s new Online Safety Act officially comes into force, bringing in a new chapter of accountability for digital platforms and service providers. From social media and gaming, to porn and dating, we’re pleased to be supporting platforms with highly effective, robust and privacy-preserving age assurance solutions. The legislation requires platforms to protect children from harmful or inappropriate content, prevent underage access, and build safer digital environments. Yoti’s age assurance technology is helping platforms to meet these new standards whilst protecting user privacy and anonymity. We’ve also been
Articles
Jul 22, 2025
Over 6 million UK Digital ID downloads
We’re excited to share that our Digital ID apps have now been downloaded over six million times in the UK! 🎉 A huge thank you to everyone who has chosen one of our Digital ID apps – Yoti ID, Post Office EasyID and Lloyds Bank Smart ID. Whether you’re proving your age or identity, swapping verified details with others, or taking more control over your personal data, our Digital IDs are helping millions of people prove who they are. Privacy-preserving age checks You will probably notice that you’re being asked to prove your age more often online. This
Press releases
Jul 22, 2025
Yoti facial age estimation reaches new accuracy for teenagers, ready for Online Safety Act enforcement
Ahead of the UK’s Online Safety Act, Yoti releases the latest facial age estimation white paper, with improved accuracy rates Yoti enhances teen age accuracy to just 13 months 22nd July 2025, London, UK – Today, Yoti has released the latest facial age estimation white paper, showing improved accuracy for all ages, most notably for young people aged 13-17. This comes just days before the UK’s Online Safety Act comes into force, requiring platforms to introduce highly effective age checks, of which facial age estimation is an approved method. Key takeaways from the white paper: 13-17 year
Articles
Jul 10, 2025
Age assurance: the facts
Around the world, regulators are introducing online safety and age checking laws to protect minors online. But some people believe that age assurance can’t be done without risking our privacy. In reality, the challenge of checking someone’s age online in a privacy-preserving way has been solved. In this paper, we address some of the common concerns around age assurance. Read the facts
Articles
Jun 25, 2025
Ireland’s Online Safety Code: what it means for online platforms and how to comply
What you need to know: Ireland’s Online Safety Code will hold video-sharing platforms accountable for keeping their users, especially children, safe online. Platforms with adult content, including pornographic or extremely violent content, must use age assurance to prevent children from accessing the content. These age assurance requirements come into force in July 2025. Platforms that don’t comply can face strong penalties – up to €20 million or 10% of annual turnover. From July 2025, video-sharing platforms in Ireland with pornography or extremely violent content will need to introduce age assurance to protect children from accessing their content.
Articles
Jun 16, 2025
Why facial age estimation, the most accurate age checking tool, shouldn’t be left on the sidelines
Many of us have been there: standing at a self-checkout, scanning our shopping, only to hit a roadblock when the till flags an age-restricted item like a bottle of wine or a pack of beer. With age verification accounting for between 40 – 50% of interventions at self-checkouts, it significantly disrupts and slows down the checkout experience. We wait for a retail worker to approve the sale. The retail worker does a visual estimation of our age – they look at our face and guess whether we’re old enough to buy the item. Most retailers follow the Challenge 25