Rachael Trotman Profile Picture

Rachael Trotman

Our communications manager for all things press and news.

An image showing two mobile phone screens. One shows the homepage of Yoti's Digital ID app. The other shows a screen which is prompting the user to confirm their age with their Digital ID, before they're able to access age-restricted content.

Digital ID for the Online Safety Act: effective, private, reusable

For years, we’ve helped businesses carry out millions of age checks – particularly using our facial age estimation technology, which offers a quick, privacy-preserving way to estimate someone’s age without collecting personal details. But since the UK Online Safety Act came into force on 25th July, we’ve seen growing demand for our Digital ID. More people are choosing it as a secure and privacy-preserving way to prove their age online. In fact, when the Online Safety Act came in, Yoti was the second most popular app in the App Store.  Whether it’s to access age-restricted content or platforms, people

2 min read
An image of a boy sat at home, using his mobile phone

Yoti supports platforms as UK’s Online Safety Act comes into force

Today marks a major moment for the internet in the UK: the country’s new Online Safety Act officially comes into force, bringing in a new chapter of accountability for digital platforms and service providers. From social media and gaming, to porn and dating, we’re pleased to be supporting platforms with highly effective, robust and privacy-preserving age assurance solutions. The legislation requires platforms to protect children from harmful or inappropriate content, prevent underage access, and build safer digital environments. Yoti’s age assurance technology is helping platforms to meet these new standards whilst protecting user privacy and anonymity. We’ve also been

4 min read
6 million digital ID app downloads in the UK

Over 6 million UK Digital ID downloads

We’re excited to share that our Digital ID apps have now been downloaded over six million times in the UK! 🎉 A huge thank you to everyone who has chosen one of our Digital ID apps – Yoti ID, Post Office EasyID and Lloyds Bank Smart ID. Whether you’re proving your age or identity, swapping verified details with others, or taking more control over your personal data, our Digital IDs are helping millions of people prove who they are.    Privacy-preserving age checks You will probably notice that you’re being asked to prove your age more often online. This

3 min read

Yoti facial age estimation reaches new accuracy for teenagers, ready for Online Safety Act enforcement

Ahead of the UK’s Online Safety Act, Yoti releases the latest facial age estimation white paper, with improved accuracy rates Yoti enhances teen age accuracy to just 13 months   22nd July 2025, London, UK – Today, Yoti has released the latest facial age estimation white paper, showing improved accuracy for all ages, most notably for young people aged 13-17. This comes just days before the UK’s Online Safety Act comes into force, requiring platforms to introduce highly effective age checks, of which facial age estimation is an approved method. Key takeaways from the white paper: 13-17 year

4 min read

Age assurance: the facts

Around the world, regulators are introducing online safety and age checking laws to protect minors online. But some people believe that age assurance can’t be done without risking our privacy. In reality, the challenge of checking someone’s age online in a privacy-preserving way has been solved. In this paper, we address some of the common concerns around age assurance. Read the facts

1 min read
An image of a child and their parent sitting on a sofa and using a mobile phone. The accompanying text reads 'Ireland's Online Safety Code - Ireland'.

Ireland’s Online Safety Code: what it means for online platforms and how to comply

What you need to know: Ireland’s Online Safety Code will hold video-sharing platforms accountable for keeping their users, especially children, safe online. Platforms with adult content, including pornographic or extremely violent content, must use age assurance to prevent children from accessing the content. These age assurance requirements come into force in July 2025. Platforms that don’t comply can face strong penalties – up to €20 million or 10% of annual turnover.     From July 2025, video-sharing platforms in Ireland with pornography or extremely violent content will need to introduce age assurance to protect children from accessing their content.

7 min read