Yoti blog
Stories and insights from the world of digital identity
Articles Jan 22, 2026
What are liveness checks and why do they matter?
A lot of life happens online now. You can open a bank account from your sofa. Start a new job without meeting anyone in person. Prove your age with a selfie. Interact on gaming platforms. Use a dating site. Rent a flat. Meet people you’ve never seen in real life. But all of these things only work if one thing is true: there’s a real person on the other side of the screen. When that assumption holds, things feel easy. When it doesn’t, people lose money, accounts get taken over, services grind to a halt and trust disappears fast.
Articles Jan 16, 2026
We’ve made the Sunday Times 100 Tech (again)
We’ve got some pretty exciting news to share. Yoti has been included for the 2nd year in a row in The Sunday Times 100 Tech list, Britain’s fastest-growing private technology companies, coming in at number 47. The Sunday Times 100 Tech ranks tech businesses by measuring their compound annual growth rate over the past 3 financial years. How do they decide who makes the list? As well as measuring revenue growth, The Times also requires companies to be independent, unquoted and privately owned, with a UK headquarters, owning its own proprietary technology and with revenue in excess of
Articles Jan 15, 2026
How we build our AI models
At Yoti, AI is not a general-purpose experiment. Instead, it is a set of purpose-built tools embedded directly into our identity, authentication and age verification products, designed to deliver secure decisions quickly while not collecting or processing unnecessary data. Rather than using large, general-purpose AI systems, we build and deploy small, specialised models that each solve a clearly defined problem. This approach gives our customers stronger security, better privacy outcomes, faster performance and greater confidence in how decisions are made. How do our AI-based checks work? At Yoti, our approach is to use multiple models to perform very
Articles Jan 08, 2026
What’s in store for 2026
As we look ahead to 2026, this year feels like a tipping point. Not in a flashy, sci-fi way, but in the quiet, everyday moments where proving who you are gets easier, safer and quicker. For over a decade, we’ve been working towards one goal – building the world’s trusted identity platform. With new legislation coming, growing demand for reusable credentials (this could be your ‘over 18’ status or a verified ID card) and rising expectations for safer online interactions, we think 2026 is the year those efforts will really start to show up in daily life. Here’s what
Articles Dec 19, 2025
A look back at 2025
As we close out 2025, we’ve been reflecting on a year that marked a clear shift for the age and identity industry. This was the year digital IDs moved further into everyday use. The year age regulation accelerated globally. The year trust proved to be a true differentiator, and one we’ve worked hard to build and maintain. Behind the scenes for Yoti, it was also a year of significant progress, including reaching profitability and expanding our role in the identity ecosystem. Here’s our look back on the moments and learnings that shaped our 2025. Digital IDs moved closer
Articles Dec 18, 2025
Yoti age tokens, passkeys and privacy: Reflections on 6 years of scaling privacy-preserving age assurance
Over recent months, there’s been growing buzz in the industry about privacy-preserving ways to prove age online. Device-bound age tokens, passkey-binding and cryptographic signals that confirm someone is “over 18” without sharing any identity details are increasingly being discussed as if they’re brand new ideas. It’s great to see this conversation picking up. The online world needs ways for people to prove their age in seconds, with minimal data and maximum privacy. But it’s worth adding a bit of context. Yoti age tokens have been around since 2019 We introduced Yoti age tokens back in 2019. These are
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Get up to speed on what kind of company we are
Articles Mar 25, 2025
Discover Yoti's B Corp Impact Report
We’ve reached a full decade of being a B Corp! At Yoti, we believe technology has the power to create a safer, fairer and more trusted world. But as the world of technology evolves, we know we must remain mindful of how we do business. As part of our commitment to balancing profit and purpose, we’re thrilled to announce the release of our new B Corp Impact Report. It highlights our progress and impact in the areas that matter most to our stakeholders, our community and the planet. Highlights include: Improving the accessibility requirements of
Articles Aug 29, 2024
Protecting your heart and wallet: understanding romance scams
It is said that love makes the world go round. But as genuine daters are looking for love, there’s a growing risk of falling into a scammer’s trap. In this blog we explore the impact of romance fraud, common tactics used by fraudsters and how daters can protect themselves in their search for love. What is romance fraud? Romance fraud occurs when a scammer uses a fake profile and false identity to trick unsuspecting people on dating sites. They usually do this for fraudulent reasons and financial gain. The fraudster will often go to great lengths, convincing
Articles May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with