Articles
Aug 19, 2025
Identity verification: the facts
It’s becoming increasingly essential to check that users are who they say they are. The rise in cyber attacks, data breaches and online financial crime has pushed companies across multiple industries to adopt more reliable and advanced verification methods. As a result, identity verification has become a crucial part of securing online transactions and interactions. It helps reduce identity theft, protect sensitive data and allows businesses to comply with regulations. We believe people and businesses should make up their own minds about whether they’d like to use our identity verification technology – based on the facts. [vc_btn title=”Read the facts”
Articles
Aug 12, 2025
UK Government to formally recognise digital identities in new MLR guidance
In a major policy development, the UK Government has announced new guidance that will formally recognise certified digital identities as valid tools for complying with the UK’s Money Laundering Regulations (MLRs). HM Treasury and the Department for Science, Innovation & Technology (DSIT) made the announcement last month as part of a wider consultation response on Money Laundering Regulations. The public consultation had nearly 200 industry responses, from sectors including finance, tech, regulators and civil society. It aims to resolve longstanding uncertainty over how regulated firms can use digital identity services to meet anti‑money laundering (AML) and customer due diligence
Articles
Jul 25, 2025
Why am I being asked to prove my age online?
If you’ve recently been asked to prove your age while trying to access a website, use an app or watch a video online, you’re not alone. The UK’s Online Safety Act is now in force. From 25th July 2025, businesses are required, by law, to take stronger steps to protect children from harmful or inappropriate content online. One of the biggest changes is the introduction of age checks for online users. We break down exactly why you’re being asked to prove your age, how it works, what it means for your privacy and how we’re helping make age checks
Articles
Jul 24, 2025
How can I prove my age online?
You may have noticed that you’re being asked to prove your age more often online. This may be when you’re signing up for new streaming services, buying something online, making a new social media account or trying to access adult content. The UK’s Online Safety Act comes into effect on 25th July. It states that ticking a box saying “I’m over 18” is no longer good enough to keep children safe online. As a result, platforms must bring in stronger age checks for their users. It’s the responsibility of each platform to decide which age checking methods to accept.
Articles
Jun 18, 2025
Understanding age assurance in Spain's new online safety law
As digital technology continues to shape how people interact, communicate and consume content, protecting children online has become an increasingly urgent issue. Recognising this, the Spanish government has proposed the Organic Law for the Protection of Minors in Digital Environments. The law is now in its final stages of approval. While comparable initiatives such as the UK’s Online Safety Act and California’s Age-Appropriate Design Code exist in other jurisdictions, the Spanish law stands out for its broad scope and emphasis on enforceable age assurance, platform accountability and digital literacy. Its comprehensive framework places it among the leading examples of
Articles
May 30, 2025
Thoughts from our CEO
In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin chats about the UK’s supermarket trials, the growing momentum behind digital ID and developments in online safety regulations. Facial age estimation and Digital ID supermarket trials Many Yoti followers will know we developed effective facial age estimation at the end of 2018 – over 6 years ago. After several UK supermarkets pleaded for the Home Office to trial the technology at self-checkouts, trials were completed
