Articles
Jul 25, 2025
Why am I being asked to prove my age online?
If you’ve recently been asked to prove your age while trying to access a website, use an app or watch a video online, you’re not alone. The UK’s Online Safety Act is now in force. From 25th July 2025, businesses are required, by law, to take stronger steps to protect children from harmful or inappropriate content online. One of the biggest changes is the introduction of age checks for online users. We break down exactly why you’re being asked to prove your age, how it works, what it means for your privacy and how we’re helping make age checks
Articles
Jul 24, 2025
How can I prove my age online?
You may have noticed that you’re being asked to prove your age more often online. This may be when you’re signing up for new streaming services, buying something online, making a new social media account or trying to access adult content. The UK’s Online Safety Act comes into effect on 25th July. It states that ticking a box saying “I’m over 18” is no longer good enough to keep children safe online. As a result, platforms must bring in stronger age checks for their users. It’s the responsibility of each platform to decide which age checking methods to accept.
Articles
Jun 18, 2025
Understanding age assurance in Spain's new online safety law
As digital technology continues to shape how people interact, communicate and consume content, protecting children online has become an increasingly urgent issue. Recognising this, the Spanish government has proposed the Organic Law for the Protection of Minors in Digital Environments. The law is now in its final stages of approval. While comparable initiatives such as the UK’s Online Safety Act and California’s Age-Appropriate Design Code exist in other jurisdictions, the Spanish law stands out for its broad scope and emphasis on enforceable age assurance, platform accountability and digital literacy. Its comprehensive framework places it among the leading examples of
Articles
May 30, 2025
Thoughts from our CEO
In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin chats about the UK’s supermarket trials, the growing momentum behind digital ID and developments in online safety regulations. Facial age estimation and Digital ID supermarket trials Many Yoti followers will know we developed effective facial age estimation at the end of 2018 – over 6 years ago. After several UK supermarkets pleaded for the Home Office to trial the technology at self-checkouts, trials were completed
Articles
May 22, 2025
Protecting your business and customers from account takeover
In today’s digital world, we have dozens of online accounts. These range from online banking to social media, dating apps to gaming platforms. Though convenient, this opens the door to the rapidly growing threat of account takeover fraud. Account takeover fraud is surging, with global losses expected to hit $17 billion by the end of 2025. The number of account takeover attacks is rising sharply too, increasing by 24% year-over-year in 2024. This blog walks you through what account takeover is, how it happens and what you can do to prevent it. What is account takeover? At its
Articles
May 20, 2025
Effective ways to improve your AML compliance
Managing financial crime presents a complex challenge for financial institutions. Due to its covert nature, the full scope of money laundering is difficult to truly know. The United Nations Office on Drugs and Crime (UNODC) estimates that between 2-5% of global GDP (up to $2 trillion in US dollars) is laundered every year. As financial crime becomes more sophisticated and regulations grow tighter, businesses must prioritise robust anti money laundering (AML) measures. Industries like banking, fintech and financial services need strong AML processes to protect themselves from fraud, penalties and legal risks. We explore how your business can strengthen
