Amba Karsondas Profile Picture

Amba Karsondas

Amba is responsible for all things Social Purpose at Yoti, ensuring that Yoti effectively balances profit with purpose and continually upholds its ethical and moral commitments.

A headshot of Yoti Guardian, Gavin. The accompanying text reads "Q&A with Gavin Starks - Entrepreneur and CEO of Icebreaker One".

Catching up with Yoti Guardian: Gavin Starks

At Yoti, one of the ways we’re held accountable is by our external Guardian Council. Our Guardians are an independent board of advisors who ensure that our products, services and partnerships stay true to our core principles. As his time on the Council comes to an end, we caught up with Gavin Starks, Entrepreneur and CEO of Icebreaker One, about his experience as a Yoti Guardian.   Why did you want to be a Yoti Guardian? Yoti is working at the forefront of digital identity and tackles many of the big challenges of privacy, protection, innovation and data rights head-on.

5 min read
An aerial view of a child using a laptop.

US age verification laws for online platforms

From buying goods online to accessing crucial services, there are countless advantages to an increasingly digital world. But with this development comes the serious challenge of ensuring that users can safely navigate online environments. As young people are able to access the internet more easily than ever, it’s important to make sure that their online journeys are age-appropriate. According to a national survey, the average age at which children in the US first see pornography is 12, with 15% first seeing online pornography at age 10 or younger. In response to the evolving digital landscape, regulation is making strides to

8 min read
Preview of the latest B Corp Impact Report

Say hello to our 2024 B Corp Impact Report

We’re delighted to reach our ninth year of being a B Corp. When Yoti was founded 10 years ago, we knew that we wanted to do business the right way. Because that’s the only way we can truly make the digital world safer for everyone. Our founders knew that in this industry, we were going to come up against some complex ethical questions. Working with identity, personal data and biometrics is a delicate matter. And that’s one of the reasons we became a B Corp – to hold us accountable to all our stakeholders including our people, clients, suppliers, the

2 min read
An illustration of a signed document. The accompanying text says "Exploring social purpose: eSignatures".

Addressing social challenges: How eSignatures can help solve everyday problems

Our purpose is at the core of everything we do. Our principles are integrated throughout our business, whether that’s how we go about our day-to-day operations, interact with one another or design and build our solutions. This series looks beyond just how our products can benefit businesses. It also explores how they are helpful to the people using them. This article focuses on eSignatures. Tackling fraud People are becoming more aware and better informed of the different types of scams out there. So fraudsters have had to respond with new and increasingly complex techniques. In turn, people and businesses need

6 min read
Image of a young person sitting down and using their smartphone.

Understanding verification requirements in the new Digital Services Act

The EU’s new Digital Services Act (DSA) will apply from the 17th February this year. Originally only applicable to ‘very large online platforms’ (VLOPs) and ‘very large online search engines’ (VLOSEs) with over 45 million monthly users, it will eventually be expanded to cover all online intermediaries and platforms that offer their services to users based in the EU. These include online marketplaces, social networks, adult content companies, content sharing platforms, app stores, and online travel and accommodation platforms.  To comply with certain parts of the Act, platforms will need to have effective verification of business users and support age-appropriate

9 min read
An illustration of a passport. The accompanying text says "Exploring social purpose: Identity verification".

Addressing social challenges: How identity verification can help solve everyday problems

At Yoti, we consider our social purpose alongside everything we do. Through every step of the design process, we think about the everyday challenges that our solutions can solve. This series looks at how our products can benefit individual users and wider society. This article focuses on how identity verification could help with some common issues.   Why do we need to verify our identity online? As technology evolves, more services are moving online. Companies need to ensure that the right people can access the right services for them. This has resulted in a growing need for people to prove

7 min read