Built as a force for good, from day one

Our principles

Yoti is built on a strong set of principles that help us stay on track and develop in the right way.

Always act in the interest of our users

Our Guardian Council make sure we stay true to our principles. We’re also a part of the B Corp movement, meaning we consider the impact our decisions have on our users, employees, suppliers, partners and the environment.

Encourage personal data ownership

Personal data should be exactly that; personal. People should always decide which details they want to share and who with.

Enable privacy and anonymity

We believe people should only have to share the minimum information needed to get something done. For example, once someone has set up their Yoti, even we don’t need to see their personal details. So we don’t.

Keep sensitive data secure

We use the latest, advanced 256-bit encryption to keep your data safe. By scrambling, encrypting and storing your personal information with separate cryptographic keys, we ensure there isn’t one honeypot of data for hackers to target.

Keep our community safe

Yoti is a community of people who have proven that they are who they say they are. We will take appropriate legal action if we detect any attempts to break the trust that comes with that.

Be transparent and accountable

We will be open about how we operate. Our terms and conditions are meant to be easily understood, with all amends and changes highlighted on our website. Meetings with our Guardian Council are also recorded and published to our website.

Make Yoti available to anyone

We don’t believe you should have to pay for your digital identity. That’s why Yoti is free for all individuals to create and use.

The Guardian Council

We also have a Guardian Council of influential individuals who ensure that Yoti always seeks to do the right thing, and that we are transparent about what we are doing and why. They bring their expert, independent perspectives and skills to three main responsibilities:

Making sure Yoti optimises its products, services and partnerships to make life simpler for its user community.

Ensuring Yoti stays consistent with its mission to build trust and give the user control of their personal data.

Reporting any breaches of trust and representing any concerns shared by a significant percentage of the user community.

Meet our Guardians

Seyi Akiwowo

Founder and Executive Director of Glitch

Seyi is the Founder and Executive Director of Glitch, a young not-for-profit organisation that is determined to end online abuse through advocacy, campaigning and education. She is a Fellow of the Royal Society of the Arts, a Fellow of the Institute for Canadian Citizenship and served for four years is politics as Councillor in East London.

Renata Avila

Humans Rights and Intellectual Property Lawyer

Renata is a human rights and intellectual property lawyer, and an outspoken advocate for freedom of expression, privacy, access to information and indigenous rights. She leads the Web We Want initiative, aiming to push for a positive, rights empowering internet, and also founded Creative Commons Guatemala.

Doc Searls

Editor In Chief at Linux Journal

As one of the first people to recognise the transformative nature of the Internet, Doc has been active and public in the tech and digital space for more than three decades. He is a prolific author, Founder and Director of ProjectVRM at the Berkman Klein Center for Internet & Society at Harvard University, and also co-founded the Internet Identity Workshop (IIW).

Internal Ethics and Trust Committee

We also have an internal Ethics and Trust Committee, who oversee the development and implementation of our ethical approaches. They ensure that everything we do is in line with the seven principles that we were born from.

We're a certified B Corp

We’re also passionate about using our business as a force for good. We have been a certified B Corp since 2015, internationally awarded for our commitment to rigorous standards of social, environmental performance, accountability and transparency.

2019 B CORP REPORT