Striving to do the right thing, from day one
We’re built from a robust ethical framework which helps us to do better business.
Our principles
Our seven principles guide how we run our business, engage with our community and build responsible technology.
- Always act in the interest of our users
- Encourage personal data ownership
- Enable privacy and anonymity
- Keep sensitive data secure
- Keep our community safe
- Be transparent and accountable
- Make Yoti available to anyone
We’re a UK founding B Corp
We achieved B Corp status back in 2015, making us one of only 35 B Corps in the UK at the time. Being a B Corp holds us accountable to all our stakeholders including our people, clients, suppliers, the planet and the wider community.
Our Guardian Council
Our independent board of advisors bring expertise from sectors such as human rights, data privacy and last mile tech. They help us to navigate the complex world of identity and act as a moral sounding board for the company, guiding us to stay true to our ambitions and serve our clients and user community transparently.
Seyi Akiwowo
Founder and Executive Director of Glitch
Seyi is the Founder and Executive Director of Glitch, a non-profit organisation determined to end online abuse.
Dr. Sindhu Joseph
CEO and Founder of Cognicor Technologies Inc.
Sindhu is the CEO and founder of CogniCor Technologies., a wealth management
AI startup.
Jerry Michalski
Founder of Rel8 and Open Global Mind
Jerry is the founder of Rel8 and Open Global Mind, projects designed to help humans make better decisions together.
Dorothy Gordon
Digital Policy Strategist
Dorothy works on issues relating to ethical, open and rights-based participatory approaches to the use of digital technologies.
Guardians minutes
You can stay informed on the topics discussed in Guardian Council meetings by downloading the meeting notes. You can also bring any Yoti-related issues, such as company behaviours or user safety, to the Council’s attention by emailing guardians@yoti.com.
Our Ethics & Trust Committee
Our internal Ethics & Trust Committee is made up of staff members from across the company. The committee aims to bring a common sense viewpoint to the wide variety of ethical challenges faced by the company.
They consider the reputational and societal impact of our decisions alongside any unintended consequences, so that we can try to build our technology both safely and ethically.
Building ethical technology
We take our responsibilities as a company developing new technology very seriously. We’re committed to driving the development of ethical technology and ethical AI.
White papers
With any technology, people can have questions about how it works and if it’s safe to use. That’s why we publish white papers on facial age estimation, liveness and generative AI.
Participation in the global online safety community
We have engaged and worked with a number of external organisations, such as the Ada Lovelace Institute, Age Verification Providers Association, the IEEE Standards Association, OSTIA, techUK and WeProtect Global Alliance.
Public commitments
We have committed to upholding frameworks and standards created by completely independent, third-party organisations. These include BSI PAS 1296:2018, the Fair Tax Mark, the Safe Face Pledge and multiple ISO standards.
