Built as a force for good, from day one

We are built on a strong ethical framework which is at the heart of everything we do.

Our Principles

Yoti is built on a strong set of principles that help us stay on track and develop in the right way.
1

Always act in the interest of our users

Our Guardian Council make sure we stay true to our principles. We’re also a part of the B Corp movement, meaning we consider the impact our decisions have on our users, employees, suppliers, partners and the environment.
2

Encourage personal data ownership

Personal data should be exactly that; personal. The individual should always decide which details they want to share and who with.
3

Enable privacy and anonymity

We believe people should only have to share the minimum information needed to get something done. For example, once someone has set up their Yoti, even we don’t need to see their personal details. So we don’t.

The Guardian Council

We also have a Guardian Council of influential individuals who ensure that Yoti always seeks to do the right thing, and that we are transparent about what we are doing and why. They bring their expert, independent perspectives and skills to three main responsibilities:
1
Making sure Yoti optimises its products, services and partnerships to make life simpler for its user community.
2
Ensuring Yoti stays consistent with its mission to build trust and give the user control of their personal data.
3
Reporting any breaches of trust and representing any concerns shared by a significant percentage of the user community.

Meet our Guardians

Renata Avila

Renata Avila

Humans Rights and Intellectual Property Lawyer

Renata is a human rights and intellectual property lawyer, and an outspoken advocate for freedom of expression, privacy, access to information and indigenous rights.

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Doc Searls

Doc Searls

Editor In Chief at Linux Journal

As one of the first people to recognise the transformative nature of the Internet, Doc has been active and public in the tech and digital space for more than three decades.

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Gavin Starks

Gavin Starks

Entrepreneur

Gavin is a serial entrepreneur who has 20+ years of experience creating data-driven businesses. He was Founding CEO of the Open Data Institute and an Advisory Board Member for DECODE, an EU programme focused on giving people ownership of their personal data.

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Q2 2019 Minutes

Guardian Council

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Q1 2019 Minutes

Guardian Council

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Q4 2018 Minutes

Guardian Council

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Q3 2018 Minutes

Guardian Council

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Q2 2018 Minutes

Guardian Council

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Q1 2018 Minutes

Guardian Council

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Q4 2017 Minutes

Guardian Council

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Q3 2017 Minutes

Guardian Council

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Internal Ethics and Trust Committee

We also have an internal ethics and trust committee, who oversee the development and implementation of our ethical approaches. They ensure that everything we do is in line with the seven principles that we were born from.

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Compliance at Yoti

We take compliance very seriously at Yoti. We have been awarded the ISO 27001, an international standard for information security management. We were given a flawless report for our SOC2, which is one of the most respected and rigorous auditing standards for security in the business world. And most recently, we have been awarded the BBFC Age Verification Standard, for passing rigorous levels of data protection and security.

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We're a certified B Corp

We’re also passionate about using our business as a force for good. We have been a certified B Corp since 2015, internationally awarded for our commitment to rigorous standards of social, environmental performance, accountability and transparency.

B Impact Report

Check out our blog

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