Our principles
Always act in the interest of our users
Encourage personal data ownership
Enable privacy and anonymity
The Guardian Council
Meet our Guardians
Have a question?
You can reach our Guardians at guardians@yoti.com.
GUARDIAN COUNCIL CODE OF CONDUCT

Internal Ethics and Trust Committee
We also have an internal Ethics and Trust Committee, who oversee the development and implementation of our ethical approaches. They ensure that everything we do is in line with the seven principles that we were born from.


We're a certified B Corp
We’re also passionate about using our business as a force for good. We have been a certified B Corp since 2015, internationally awarded for our commitment to rigorous standards of social, environmental performance, accountability and transparency.
Our pledges
Our global accreditations
Check out our blog
He who eats bread with you
B Corps are companies that use business as a force for good. The “B” stands for benefit, and refers to...
A different kind of company
Yoti isn’t like many companies in the identity space. We were born from seven core business principles which feed into...
Improving our accessibility
One of our seven key principles is making sure we’re available to everyone. One way we do this is by...