Built as a force for good, from day one

We were built from a strong ethical framework, which is at the heart of everything we do.

Our principles

Our seven ethical principles guide our everyday decisions and ensure we always strive to do the right thing:

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    Always act in the interest of our users
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    Encourage personal data ownership
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    Enable privacy and anonymity
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    Keep sensitive data secure
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    Keep our community safe
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    Be transparent and accountable
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    Make Yoti available to anyone

Our Guardian Council

A different kind of governance

Our independent ethics board is made up of influential individuals from relevant fields such as human rights, data privacy and last mile tech. They help us to navigate the complex world of identity and ensure we always strive to do what’s right by our community.

Seyi Akiwowo Yoti Guardian

Seyi Akiwowo

Founder and Executive Director of Glitch

Seyi is the Founder and Executive Director of Glitch, a non-profit organisation determined to end online abuse through advocacy, campaigning and education.

Doc Searls Yoti Guardian

Doc Searls

Editor in Chief at Linux Journal

Doc has been active in the tech and digital space for more than three decades. He is the Founder and Director of ProjectVRM at the Berkman Klein Center for Internet & Society, and Co-founder of the Internet Identity Workshop.

Renata Avila Yoti Guardian

Renata Avila

Human Rights and Intellectual Property Lawyer

Renata is a human rights and intellectual property lawyer, and an outspoken advocate for freedom of expression, privacy, access to information and indigenous rights.

Gavin Starks Yoti Guardian

Gavin Starks

Entrepreneur

Gavin is a serial entrepreneur with 20+ years of experience creating data-driven businesses. He was the Founding CEO of the Open Data Institute and also founded Dgen, a decentralised network for the digital generation.

Business as a force for good

We have been a certified B Corp since 2015, internationally awarded for our commitment to rigorous standards of social, environmental performance, accountability and transparency.

Ethics and trust committee

A citizen-centric approach to technological innovation

Our internal committee makes sure that we stick to our core principles in day-to-day work. They determine our public commitments on ethical and moral issues and devise practical solutions for the company.

Committee members serve on a number of boards and hold numerous events at Yoti HQ to advance the conversation around digital identity in an inclusive manner.

Our public commitments to building ethical technology

5 Rights logo

5Rights

We support the 5Rights framework and their mission to create a digital environment fit for children and young people.

Safe Face Pledge

The Safe Face Pledge marks our commitment to only develop and use facial recognition technology ethically.

Biometrics Institute logo

Biometrics Institute

We support the seven ethical principles for building biometric technology, as laid out by the Biometrics Institute.

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Fair Tax Charter

We are committed to paying the right amount of tax, at the right time, and in the right place.

Responsible 100

We are aligned with Responsible 100 and have used their frameworks to host roundtable discussions on our age estimation technology.