Girl looking at phone

We're on a mission to become the world's most trusted identity platform.

We make it safer for individuals to prove who they are

We began in 2014 by building a free consumer app that puts your ID on your phone. The Yoti app is designed with privacy at its core, giving individuals a safe way to share personal details with businesses and individuals.

Today, we have over 12 million app downloads around the world. We’ve expanded our offering to a suite of business solutions that span identity verification, age estimation, e-signing and AI anti-spoofing technologies.

We’re working together to fix an outdated identity system

This is not a journey we make on our own but with policy advisors, think tanks, researchers, academics, humanitarian bodies, our users and everyday people.

How we make money

The Yoti app will always be free for individuals. We make money by charging businesses to check the identity details of their customers.

Our systems are built in a way that means only the user can access their data, which means we cannot mine or sell user data to third parties.

Doing good is part of our DNA

As a certified B Corp, we balance profit with people and the planet. We are committed to solving identity problems through grassroots research and social purpose initiatives such as our Yoti Fellowship Programme.

Built as a force for good

The way we build our solutions is different to other tech companies. Yoti was founded on a strong set of principles that we uphold to ensure we continue to only build tech for good.

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    Always act in the interest of our users
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    Encourage personal data ownership
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    Enable privacy and anonymity
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    Keeping sensitive data secure
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    Keep our community safe
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    Be transparent and accountable
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    Make Yoti available to anyone

Staying true to our principles

Guardian Council

Our independent ethics board is made up of influential individuals from relevant fields such as human rights, data privacy and last mile tech. With no financial stake in the company, our Guardians offer their impartial views on the technology we’re developing or business decisions we’re making. They help us to navigate the complex world of identity and ensure we always strive to do what’s right by our community.

Seyi Akiwowo Yoti Guardian

Seyi Akiwowo

2019 – present

Gavin Starks Yoti Guardian

Gavin Starks

2018 – present

Renata Avila Yoti Guardian

Renata Avila

2016 – 2022

Doc Searls Yoti Guardian

Doc Searls

2016 – 2022

Ken Banks

2016 – 2018

Leadership team

Robin Tombs

Co-founder and Chief Executive Officer

Hugh Godsal

Chief Financial Officer

Julie Dawson

Chief Policy & Regulatory Officer

John Abbott

Chief Commercial Officer, Global Partnerships

Chris Field

Chief Marketing Officer

Peter Violaris

General Counsel

Ben Pearse

Chief Product Officer

Paco Garcia

Chief Technology Officer

Paolo Greci

VP, Engineering

Alttaf Hussain

Head of Engineering

Omari Rodney

Chief Product Engineer

Gunnar Hakonarson

Chief Information Officer & Interim CISO

Ethics and trust committee

Our internal committee makes sure that we stick to our core principles in day-to-day work. They determine our public commitments on ethical and moral issues and devise practical solutions for the company.