Yoti blog
Stories and insights from the world of digital identity
Articles
May 13, 2025
Yoti responds to the Draft Statement of Strategic Priorities for online safety
Last week, the Department of Science, Innovation and Technology, published the final draft Strategic Priorities for online safety. We welcome the statement, which highlights the five areas the government believes should be prioritised for creating a safer online environment. These areas are: safety by design, transparency and accountability, agile regulation, inclusivity and resilience, and technology and innovation. These priorities will guide Ofcom as it enforces the Online Safety Act, ensuring platforms stay accountable and users are protected. We welcome this clear direction and commitment from the government to create safer online spaces. It’s positive that age assurance has been
Articles
May 08, 2025
Understanding the UK’s new Data Bill
The Data (Use and Access) Bill, known more simply as the “Data Bill”, is a landmark piece of UK legislation that aims to reshape how individuals and businesses interact with digital data. It will introduce provisions for a national digital identity trust framework, helping to foster trust in digital identities by ensuring that businesses adhere to strict standards during digital transactions. This blog gives an overview of the Data Bill and what this means for digital identities in the UK. Why has the Government introduced the Data Bill? The Government has said that the Bill will “unlock the
Articles
May 07, 2025
What is identity verification?
As we spend more of our lives online, protecting our personal data has never been more important. Identity verification helps businesses check their customers’ identities whilst allowing people to navigate online services with confidence. Understanding identity verification is essential. We break down what identity verification is, why it matters and how it works. We also discuss the different methods used for verifying identity and the benefits of secure identity checks. Why do we need identity verification? Identity verification helps protect both individuals and businesses from things like identity theft, fraud and other malicious activities. It’s especially important in
Articles
May 01, 2025
Our approach to security and privacy
Digital transformation is reshaping how we live, work and interact with one another. But just as the right to identity is a fundamental human right, the right to privacy is too. That’s why protecting your privacy and security is at the heart of what we do. It helps us ensure that you, as our users, trust us with your personal data. We’re committed to only using your data in ways that are ethical, secure and compliant with data protection laws globally. Here’s a brief overview of our approach to privacy and security. If you’d like to drill down into
White papers
Apr 30, 2025
Building trust through age assurance
Governments around the world are increasingly prioritising online safety and age regulations, with new laws emerging across multiple countries. This report explores the growing demand for privacy-preserving age assurance and how businesses are adapting to meet regulatory requirements. Using proprietary data, our latest report explores: The growing demand for privacy-preserving age assurance How businesses are adapting to meet regulatory requirements Key trends in age assurance How Yoti’s solutions are protecting young people, safeguarding privacy, and helping businesses implement robust, trusted and effective age checks Read the report
Articles
Apr 29, 2025
Complying with Ofcom’s Protection of Children Codes: what you need to know about age assurance
With children’s online engagement at an all-time high, the UK government passed the Online Safety Act in 2023, aiming to make the UK ‘the safest place in the world to be online’. It places legal obligations on online services to prioritise user safety, particularly for children. As the UK’s communications regulator, Ofcom plays a pivotal role in enforcing the Act’s provisions. As part of phase two of the Act’s implementation, Ofcom published its Protection of Children Codes of Practice on 24th April 2025. Made up of over 40 practical measures, they outline how digital platforms must safeguard younger users
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Get up to speed on what kind of company we are
Articles
Mar 25, 2025
Discover Yoti's B Corp Impact Report
We’ve reached a full decade of being a B Corp! At Yoti, we believe technology has the power to create a safer, fairer and more trusted world. But as the world of technology evolves, we know we must remain mindful of how we do business. As part of our commitment to balancing profit and purpose, we’re thrilled to announce the release of our new B Corp Impact Report. It highlights our progress and impact in the areas that matter most to our stakeholders, our community and the planet. Highlights include: Improving the accessibility requirements of
Articles
Aug 29, 2024
Protecting your heart and wallet: understanding romance scams
It is said that love makes the world go round. But as genuine daters are looking for love, there’s a growing risk of falling into a scammer’s trap. In this blog we explore the impact of romance fraud, common tactics used by fraudsters and how daters can protect themselves in their search for love. What is romance fraud? Romance fraud occurs when a scammer uses a fake profile and false identity to trick unsuspecting people on dating sites. They usually do this for fraudulent reasons and financial gain. The fraudster will often go to great lengths, convincing
Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with