Yoti blog
Stories and insights from the world of digital identity
Case studies
Dec 11, 2024
How Yubo pioneered 100% user age estimation to drive safety and trust among Gen Z
“Our team is grateful for the opportunity to work with partners like Yoti to continually break ground in online safety innovation and provide young people with the level of safety they are entitled to online.” Sacha Lazimi Yubo co-founder and CEO Yubo is a live social discovery platform that allows Gen Z to make new friends and hang out online with people from all over the world through group livestreaming, messaging, and an intuitive swipe feature. Founded in France in 2015, Yubo has been downloaded by over 80 million users and is used across more than 140 countries.
Articles
Dec 05, 2024
Meet the Guardians: Dorothy Gordon
At Yoti, our Guardian Council is an independent board of advisors, helping us to navigate the complex world of identity. We spoke with our newest Guardian, Dorothy Gordon, to find out what drew her to our Guardian Council. 1) Why did you decide to join Yoti’s Guardian Council? I found the concept of a Guardian Council really engaging. It’s not often that companies attempt such a thing – inviting people from outside the company to help ensure they’re acting in a trustworthy and transparent way. There are many social enterprises out there that say that they’re doing something
Articles
Dec 03, 2024
How Digital IDs are streamlining everyday tasks for millions
We’ve recently just hit a huge milestone: our Digital ID apps have had 14 million global downloads. Businesses and individuals are increasingly using Digital IDs. In fact, experts have predicted that the number of digital identity verification checks will surpass 70 billion by the end of 2024. This blog explores how our Digital IDs are making people’s lives easier and more secure. But first, what is Digital ID? Instead of using a physical document, such as a passport or driving licence, a Digital ID is a way for people to prove who they are on their phone. Creating
Articles
Nov 29, 2024
Introducing verified Student IDs on your phone
We’re excited to introduce Student IDs – a new feature that allows students to confirm their student status through our Digital ID apps. With nearly three million students in the UK, we’re proud to make student verification simpler for millions. With a verified Student ID, students can quickly and easily prove they are a student, without having to show a physical student card. They display only the key information, such as their photo, university email, and verified student status, directly to businesses. This approach enhances students’ privacy and security while providing businesses with reliable confirmation of student status.
White papers
Nov 28, 2024
Yoti Digital Identity Report 1 - What is Digital ID?
Welcome to the first report of our new series on Digital Identity. This report focuses on ‘what is digital identity’, delving into the different definitions of the term. Digital Identity is becoming an increasingly adopted, implemented and discussed. As such it is important to understand the difference between different definitions. Download our first digital identity report – What is Digital ID? – below. No personal details, ID or data is required. Download
Articles
Nov 27, 2024
Thoughts from our CEO
In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin chats about why Yoti facial age estimation is not easy to spoof, the UK Government’s Draft Statement of Strategic Priorities for online safety, the rise of AI voice cloning and the importance of supplementary codes for digital identity. Facial age estimation is not easy to spoof There was understandable scepticism from Rachel Burden and some listeners on BBC Radio 5 Live breakfast this month about
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Articles
Aug 29, 2024
Protecting your heart and wallet: understanding romance scams
It is said that love makes the world go round. But as genuine daters are looking for love, there’s a growing risk of falling into a scammer’s trap. In this blog we explore the impact of romance fraud, common tactics used by fraudsters and how daters can protect themselves in their search for love. What is romance fraud? Romance fraud occurs when a scammer uses a fake profile and false identity to trick unsuspecting people on dating sites. They usually do this for fraudulent reasons and financial gain. The fraudster will often go to great lengths, convincing
Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with
Articles
May 14, 2024
Making age checks inclusive
In today’s world, we can access a range of goods, services and experiences online. As a result, regulations are being passed across the globe to ensure that young people safely navigate the digital world. From the UK’s Online Safety Act to age verification laws in the US, platforms are being required to check the ages of their users. To do this effectively, the age assurance methods offered must be inclusive and accessible to as many people as possible. Why can’t businesses just use ID documents? Most people tend to think of age assurance as checking a person’s age