Yoti blog
Stories and insights from the world of digital identity
Articles
Jul 25, 2025
Yoti supports platforms as UK’s Online Safety Act comes into force
Today marks a major moment for the internet in the UK: the country’s new Online Safety Act officially comes into force, bringing in a new chapter of accountability for digital platforms and service providers. From social media and gaming, to porn and dating, we’re pleased to be supporting platforms with highly effective, robust and privacy-preserving age assurance solutions. The legislation requires platforms to protect children from harmful or inappropriate content, prevent underage access, and build safer digital environments. Yoti’s age assurance technology is helping platforms to meet these new standards whilst protecting user privacy and anonymity. We’ve also been
Articles
Jul 24, 2025
How can I prove my age online?
You may have noticed that you’re being asked to prove your age more often online. This may be when you’re signing up for new streaming services, buying something online, making a new social media account or trying to access adult content. The UK’s Online Safety Act comes into effect on 25th July. It states that ticking a box saying “I’m over 18” is no longer good enough to keep children safe online. As a result, platforms must bring in stronger age checks for their users. It’s the responsibility of each platform to decide which age checking methods to accept.
Articles
Jul 22, 2025
Over 6 million UK Digital ID downloads
We’re excited to share that our Digital ID apps have now been downloaded over six million times in the UK! 🎉 A huge thank you to everyone who has chosen one of our Digital ID apps – Yoti ID, Post Office EasyID and Lloyds Bank Smart ID. Whether you’re proving your age or identity, swapping verified details with others, or taking more control over your personal data, our Digital IDs are helping millions of people prove who they are. Privacy-preserving age checks You will probably notice that you’re being asked to prove your age more often online. This
Press releases
Jul 22, 2025
Yoti facial age estimation reaches new accuracy for teenagers, ready for Online Safety Act enforcement
Ahead of the UK’s Online Safety Act, Yoti releases the latest facial age estimation white paper, with improved accuracy rates Yoti enhances teen age accuracy to just 13 months 22nd July 2025, London, UK – Today, Yoti has released the latest facial age estimation white paper, showing improved accuracy for all ages, most notably for young people aged 13-17. This comes just days before the UK’s Online Safety Act comes into force, requiring platforms to introduce highly effective age checks, of which facial age estimation is an approved method. Key takeaways from the white paper: 13-17 year
White papers
Jul 21, 2025
Facial Age Estimation white paper
Making it faster and safer to prove your age Our age estimation technology accurately estimates a person’s age by looking at their face. We built it to give everyone a secure and private way of proving how old they are in different everyday scenarios: from age checking on social platforms and online stores, to supermarket self-checkouts, bars and clubs. This privacy-friendly approach to age verification doesn’t require any personal details or documents, and all information is instantly deleted once someone receives their estimated age – nothing is ever viewed by a human. Key takeaways
Articles
Jul 10, 2025
Age assurance: the facts
Around the world, regulators are introducing online safety and age checking laws to protect minors online. But some people believe that age assurance can’t be done without risking our privacy. In reality, the challenge of checking someone’s age online in a privacy-preserving way has been solved. In this paper, we address some of the common concerns around age assurance. Read the facts
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Articles
Mar 25, 2025
Discover Yoti's B Corp Impact Report
We’ve reached a full decade of being a B Corp! At Yoti, we believe technology has the power to create a safer, fairer and more trusted world. But as the world of technology evolves, we know we must remain mindful of how we do business. As part of our commitment to balancing profit and purpose, we’re thrilled to announce the release of our new B Corp Impact Report. It highlights our progress and impact in the areas that matter most to our stakeholders, our community and the planet. Highlights include: Improving the accessibility requirements of
Articles
Aug 29, 2024
Protecting your heart and wallet: understanding romance scams
It is said that love makes the world go round. But as genuine daters are looking for love, there’s a growing risk of falling into a scammer’s trap. In this blog we explore the impact of romance fraud, common tactics used by fraudsters and how daters can protect themselves in their search for love. What is romance fraud? Romance fraud occurs when a scammer uses a fake profile and false identity to trick unsuspecting people on dating sites. They usually do this for fraudulent reasons and financial gain. The fraudster will often go to great lengths, convincing
Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with