Yoti blog
Stories and insights from the world of digital identity
Press releases
Oct 16, 2025
BAT and the Channel Islands Coop roll out Yoti facial age estimation in stores to combat underage access
BAT and Channel Islands Coop have partnered to launch Yoti facial age estimation technology in stores across Jersey. The initiative aims to combat underage access across all age-gated product categories Forms part of BAT’s large-scale facial age estimation technology deployment in more than 600 stores across Europe Early results from BAT pilot in Europe show a 99% accuracy rate. 99.3% of 13 to 17 year olds will be correctly estimated as under the age of 21* London, UK – 16th October 2025 – British American Tobacco (BAT) has announced it has partnered with The Channel Islands Co-operative Society
Articles
Oct 08, 2025
Luciditi join Yoti, Post Office and Lloyds Bank to grow the UK’s network of interoperable digital ID wallets
British reusable digital identity providers, Yoti and Luciditi, today announce that they are working together to further grow the UK network of interoperable digital ID wallets available to businesses needing to verify customers’ ages, both online and in person. This 7 million strong UK network now includes Yoti, Post Office EasyID, Lloyds Bank Smart ID, and Luciditi meeting the demand for secure, efficient and trusted digital ID wallets for the UK market. All four Digital ID wallets are certified to the UK Government’s Digital Identity and Attributes Trust Framework. Individuals create and manage their reusable Digital ID on their
Articles
Sep 25, 2025
Thoughts from our CEO
In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin talks about Yoti’s performance in Australia’s Age Assurance Technology Trial, New York’s SAFE for Kids Act and public perceptions of the Online Safety Act. Yoti’s facial age estimation technology achieves independent validation and success Yoti has waited a long time to see independent, high-profile and well-funded technology trials of our facial age estimation technology. We’re delighted to read the results which have just been published in
Articles
Sep 19, 2025
Digital IDs are already here and working
The conversation around digital IDs in the UK is gaining pace. The government is exploring the introduction of a mandatory national digital ID, with some even pushing for physical national ID cards. The upcoming GOV.UK Wallet app will enable over 40 million drivers and over 50 million passport holders to store government-issued credentials. Whilst this is generating debate, it’s important to recognise that the UK already has a secure, privacy-focused digital ID system in place. This is with the Digital Identity and Attributes Trust Framework, known also as DIATF. This framework isn’t a competing model to the government’s digital
Articles
Sep 16, 2025
Freshers' Survival Guide: Why you'll want Yoti on campus
Going to university is one of the most exciting times in your life. However, we know there’s a lot to juggle with adjusting to a new environment, meeting new people, managing your workload and discovering the freedom of living away from home. Thankfully, we’ve got the technology to help make your transition to university life smoother. We’ll walk you through how the Yoti Digital ID app can help you with everything from proving your identity for part-time jobs to getting discounts and even future-proofing your social life. Here’s how Yoti can help you out. What is a Yoti
Articles
Sep 10, 2025
The hidden risks of carrying your physical ID
We’re swapping paper receipts for email confirmations, trading physical tickets for digital ones and many of us don’t even think twice about tapping our phones to pay. But there’s one thing most of us still carry around and use the old-school way: our ID. Whether it’s your driving licence or a national ID card, chances are it’s tucked into your wallet, pocket (or even wedged into the back of your phone case). If you don’t have those, you might even need to take your passport around. It feels normal, and even necessary. But is it really the smartest way
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Get up to speed on what kind of company we are
Articles
Mar 25, 2025
Discover Yoti's B Corp Impact Report
We’ve reached a full decade of being a B Corp! At Yoti, we believe technology has the power to create a safer, fairer and more trusted world. But as the world of technology evolves, we know we must remain mindful of how we do business. As part of our commitment to balancing profit and purpose, we’re thrilled to announce the release of our new B Corp Impact Report. It highlights our progress and impact in the areas that matter most to our stakeholders, our community and the planet. Highlights include: Improving the accessibility requirements of
Articles
Aug 29, 2024
Protecting your heart and wallet: understanding romance scams
It is said that love makes the world go round. But as genuine daters are looking for love, there’s a growing risk of falling into a scammer’s trap. In this blog we explore the impact of romance fraud, common tactics used by fraudsters and how daters can protect themselves in their search for love. What is romance fraud? Romance fraud occurs when a scammer uses a fake profile and false identity to trick unsuspecting people on dating sites. They usually do this for fraudulent reasons and financial gain. The fraudster will often go to great lengths, convincing
Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with