A different kind of company

profile picture Yoti 2 min read
A visual demonstration of all the use cases of digital ID in the world, from ecommerce to travel, finance to social media.

Yoti isn’t like many companies in the identity space. 

We were born from seven core business principles which feed into everything we do.

We are held accountable to these principles by the Guardian Council, our independent committee of influential professionals who have expertise spanning human rights, consumer rights, online harms, data responsibility and sustainability. They make sure that we always seek to do the right thing, and that we are transparent about what we are doing and why. 

We also have an Internal Ethics and Trust Committee that oversees the development and implementation of our ethical approaches and work alongside the Guardians to make sure everything we do is in line with the seven principles.

We are a certified B Corp company and have been internationally awarded for our commitment to rigorous standards of social, environmental performance, accountability and transparency. You can read our 2019 B Corps report to see how we are continually developing as a force for good.

We are constantly developing innovative ways of providing digital ID solutions to everyone, whether that be through our fully-funded, year-long Yoti Digital Identity Fellowship or our Yoti Keys product.

Our app has been tested to meet the Secured by Design requirements, and our security systems have been accredited by two of the most rigorous standards for information security management; ISO 27001 and SOC2.

We have shared our age estimation approach with regulators and civil society bodies in roundtable sessions and it has been reviewed by the Center for Democracy and Technology. We have undertaken an Accuracy of Algorithm Review for regulators with Dr Alison Gardner and are the only company to have been certified under the scheme by the UK Government’s Age-Verification Regulator for age verification of adult content to meet DEA part 3. 

We have made public pledges to the Safe Face Pledge, Biometrics Institute: 7 ethical principles, 5Rights framework, the Articl8 member code of conduct, and the Fair Tax Mark.

Our mission is to fix the broken identity system. This is not a journey we make on our own but with policy advisors, think tanks, researchers, academics, humanitarian bodies and civilians. If you would like to be part of this journey, we’d love to hear from you.