Chris Field Profile Picture

Chris Field

Chris is the Chief Marketing Officer at Yoti. He lives and breathes the Yoti brand and is passionate about helping build safer online experiences and making it just that little bit easier for anyone to prove who they are.

An image of a person's smartphone. The person is using Yoti's facial age estimation technology. Next to this image, the text reads: "externally audited, over 600 million age checks, used by leading brands". Underneath this list are the logos of Instagram, Aldi, SuperAwesome and Only Fans.

Age assurance: What makes for the maturity of a technology or an industry?

Last week, the Australian government decided against the eSafety Commissioner’s recommendation of a pilot before requiring adult sites to verify the ages of visitors. They said this was due to concerns about the privacy of people’s data and the maturity of age assurance technology. So what exactly would constitute a mature technology? Is it something comparable to NASA’s Technology Readiness level? This suggests the technology needs to have gone through a thorough process of research and prototyping, before testing in a live environment and then ultimately rolling it out. If that’s the case, we can say that Yoti and other

7 min read