Age verification
Why testing data is as important as training data for machine learning models
When developing machine learning systems for facial age estimation, the conversation often centres on the training data: how much you have, how diverse it is, how inclusive it is, and how well it represents your end users. Not to mention, where the data comes from. Intuitively, that focus makes sense. More data presumably leads to better models. But test data is just as important, and in some ways, even more critical for ensuring models perform effectively. Training data: more isn’t always better Common sense would suggest that for a machine learning model “the more data, the better.” And that’s
Articles
Feb 13, 2025
Defining age verification and age assurance
Age is becoming an increasingly important focus for governments globally, with legislation being enacted across multiple states and countries. Our latest report looks at: The difference between age verification and age estimation Why self declaration is not age assurance The importance of balancing proportionality and privacy Download
Case studies
Jun 16, 2023
How OnlyFans became the first UK subscription-based platform to protect children and create age-appropriate experiences
“Ensuring our users are over 18 is a priority for OnlyFans and an important element of protecting our community. We work with Yoti because their market leading age assurance technology provides the right balance between accurately assessing users’ ages and respecting their privacy.” Keily Blair Chief Strategy and Operations officer at OnlyFans OnlyFans is the subscription social platform revolutionising Creator and Fan connections. OnlyFans empowers Creators from all genres to own their potential and gives them the opportunity to monetise the lawful content they produce and share. We helped them: Create age-appropriate experiences. Ensure that minors are
Case studies
May 19, 2023
How Modak are creating one of the safest spots in town for teens
“I am pleased to say that implementing age verification software through Yoti has been a great enabler for our growth. It has enhanced our customer experience by streamlining the process of verifying age, reducing manual errors, and minimising the risk of fraudulent activity. Our customers appreciate the added layer of security and convenience, and it has resulted in increased customer trust and loyalty.” Madhu Yalamarthi Modak CEO Modak is a US startup based in California that’s empowering teens by offering them a Visa-secured credit card and a checking account. We helped them: Ensure their own customers were being honest
Articles
Aug 19, 2021
Age verification: the solution to buying age-restricted products in supermarkets
Supermarkets as we know them today are vastly different from the ones we were used to twenty years ago. Doing the weekly shop is quicker and easier thanks to supermarkets implementing technological solutions like scan-as-you-shop and self-checkout terminals. Shoppers are becoming increasingly independent, but how can supermarkets assure that their customers are old enough to buy age-restricted products with minimal staff intervention and manual ID checks? Across the UK, supermarkets are looking to adopt new ways to check that their customers are old enough to buy age-restricted products, including alcohol, knives, tobacco and vapes. By embedding our