Yoti blog
Stories and insights from the world of digital identity
Articles
Mar 10, 2022
The different ways to check age
Checking age no longer has to rely on seeing an ID document. In fact, you don’t even need to see a name. With Yoti age verification, businesses can check the age of their users without processing or storing any personal data. Users choose their preferred way to prove their age, from convenient things like a selfie or an email address. We work out the age, delete the personal data and share just the result with the business. That way, businesses can be confident they’re delivering age-appropriate services to the right people, whilst protecting their privacy. Here are the different
Press releases
Feb 14, 2022
Fluttr launches UK’s first dating app requiring full ID verification – guaranteeing users protection from fake profiles, catfishing and romance fraud
Fluttr launches UK’s first dating app requiring full ID verification – guaranteeing users protection from fake profiles, catfishing and romance fraud Digital ID verification of all users is combined with human moderation to create a safe experience for Fluttrers Fluttr harnesses artificial intelligence driven content monitoring to keep the app ecosystem safe, including award-winning AI-powered image moderation for the detection of inappropriate content Fluttrers can connect and game together, with games such as ‘Mystery Fluttr’, a game inspired by the popular TV show ‘Blind Date’, to help people connect and to make the online dating experience more entertaining LONDON
Articles
Feb 14, 2022
Why it’s time to automate your customer verification process
You want the digital experiences your business offers customers to be highly functional and efficient. At the same time, customers expect a seamless online experience, as well as frictionless and secure payment choices. In order to meet those needs, verifying your customer’s identity with Artificial Intelligence (AI) and machine learning should be a fundamental first step for every business to deliver better online customer onboarding processes. However, many companies are still relying on outdated processes, causing unnecessary friction for customers and exposing their businesses to errors and potential costly reputational damage. Automating certain parts of the identity verification
Press releases
Feb 10, 2022
First Advantage Delivers Digital Identity Services through Yoti Partnership
First Advantage Delivers Digital Identity Services through Yoti Partnership Yoti digital identity services to be offered via the First Advantage technology platform Joint go-to-market strategy enables promotion of digital identity services aligned with upcoming April 2022 updates to UK Right to Work & UK DBS Checks London, UK – 10th February 2022: First Advantage Corporation (NASDAQ: FA), a leading global provider of technology solutions for screening, verifications, safety and compliance related to human capital, has announced the signing of a strategic technology integration partnership with Yoti, a UK-based digital identity leader. The technology integration partnership will allow First Advantage to
Articles
Feb 08, 2022
Safer Internet Day: Helping young people thrive online
Today we’re celebrating Safer Internet Day (SID) – an EU-lead initiative encouraging safer and more responsible use of online technology. On this day, organisations around the world promote the safe and positive use of digital technology for young people. As part of the global landmark event, this year, the UK will explore the theme ‘All fun and games? Exploring respect and relationships online’. Young people are shaping the interactive entertainment spaces they are a part of and SID 2022 celebrates their role in creating a safer internet, whether gaming and creating content or interacting with their friends and peers.
Press releases
Jan 21, 2022
Preloved increases member safety with verified ID checks from Yoti
Preloved is integrating new technologies to enable people to verify their identity in seconds boosting transparency, trust and safety in the classified community London, UK – 21st January 2022 – Preloved, one of the UK’s most trusted classified advertising sites, has announced that it is introducing new safety measures that will enable its users to verify their profile using Yoti’s identity verification technology. The move will improve the security of sales for sellers and buyers alike, who will be able to transact online with additional peace of mind. With over 9 million members and thousands of sales every day
Browse by category
Essential reading
Get up to speed on what kind of company we are
Articles
Mar 25, 2025
Discover Yoti's B Corp Impact Report
We’ve reached a full decade of being a B Corp! At Yoti, we believe technology has the power to create a safer, fairer and more trusted world. But as the world of technology evolves, we know we must remain mindful of how we do business. As part of our commitment to balancing profit and purpose, we’re thrilled to announce the release of our new B Corp Impact Report. It highlights our progress and impact in the areas that matter most to our stakeholders, our community and the planet. Highlights include: Improving the accessibility requirements of
Articles
Aug 29, 2024
Protecting your heart and wallet: understanding romance scams
It is said that love makes the world go round. But as genuine daters are looking for love, there’s a growing risk of falling into a scammer’s trap. In this blog we explore the impact of romance fraud, common tactics used by fraudsters and how daters can protect themselves in their search for love. What is romance fraud? Romance fraud occurs when a scammer uses a fake profile and false identity to trick unsuspecting people on dating sites. They usually do this for fraudulent reasons and financial gain. The fraudster will often go to great lengths, convincing
Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with