UK games industry publishes new guidelines for Loot Boxes

profile picture Sofi Summers 3 min read

Loot Boxes, found in certain video games, give players the opportunity to receive random items. They can be purchased with real or virtual money or through gameplay. Loot Boxes are a lucky dip; the player doesn’t know what item they will receive. They might unlock new levels or give the players access to special characters, equipment and weapons.

Loot Boxes can add an element of excitement to the game. But concerns have been raised that the very nature of receiving a surprise item can be addictive. That Loot Boxes could encourage and be a pathway to problem gambling.

Following these concerns, 11 new guidelines have been issued by Ukie, the industry body that represents game companies. The main objectives of the principles include restricting under-18s from purchasing Loot Boxes without the consent of a parent, carer or guardian, and providing transparent information for players with targeted public information campaigns.

Ukie argues the 11 new guidelines “underline the industry’s commitment to safe and responsible play”. The guidelines include:

  • Effectively restrict anyone aged under 18 from acquiring a Loot Box, without parental consent
  • Form an expert panel on age assurance in the games industry
  • Design and present Loot Boxes in a manner that is easily understandable to players and which promotes fair and responsible play.


Effective parental consent and age assurance

Under the new guidance, gaming platforms are encouraged to have effective parental consent in place. Once the parent or guardian has proved they are an adult, they can review the settings and features of a particular game – and decide if their child can access Loot Boxes.

Ideally, platforms should offer players a choice in how they prove their age to ensure age checking is inclusive for everyone. Given self-declaration methods can be easily bypassed by children, platforms will also need to use age solutions which offer a high level of assurance whilst protecting user privacy.

This might include facial age estimation, which gives adults a secure and private way to prove they are over 18, without showing any identity documents. Or a Digital ID app which allows users to share a verified ‘over 18’ proof of age, without sharing other personal details.

We are already working with SuperAwesome to offer a parental consent tool and give adults a privacy-preserving way to prove they are 18+. By integrating our facial age estimation technology into Kids Web Services (KWS), their parent verification tool, SuperAwesome is able to offer people a secure way of proving they are over a certain age, without sharing their name, ID or credit card information. In the time since integrating Yoti into KWS, over 60% of parents are choosing facial age estimation in the countries where it is available.

To find out how we could help your gaming platform meet the new guidelines, please get in touch.

Keep reading

A simple image of three ISO certification symbols for ISO 27701, ISO 27001 and ISO 9001.

Prioritising privacy and security: Yoti's commitment to meeting ISO standards

We’re committed to protecting the privacy and security of our users. That’s why we’re thrilled to announce that we have recently been certified to meet ISO 9001 and ISO 27701 standards. This is a huge achievement for us as it confirms that our quality management system and data protection policies and procedures meet international standards. These sit alongside ISO 27001 which we’ve met since 2015.   What are ISO standards? The International Standards Organisation (ISO) is an independent body made up of industry experts from around the world. They’ve created a series of standards which cover almost all aspects of

6 min read

Yoti Foundation supports RIVET, funding and amplifying social change projects

Yoti, via the Yoti Foundation, are delighted to announce our support of RIVET, a nonprofit organisation funding and amplifying social change projects led by young people all over the world. RIVET brings together young people, NGOs and influencers to finance projects led by young people tackling everything from food insecurity in rural areas to systemic gender bias in their communities. RIVET support projects in 5 key areas: Environmental Sustainability Poverty Reduction Education Health and Wellbeing Inclusion To date, RIVET has funded over 1,000 projects in 66 countries, impacting over 260,000 people. They are an organisation that align closely with our

2 min read
An image of three illustrations. The first is an ear, the second is an eye and the third is a finger tapping on something. Basically it’s an illustration summing up accessibility and the key things we look for whenever we release a new page or product. Audio, sight/visuals and touch.

Yoti Identity Verification achieves WCAG 2.2 Level AA for accessibility

Our Identity Verification solution has achieved Web Content Accessibility Guidelines (WCAG) 2.2 Level A and Level AA for accessibility. This is a huge milestone for us as one of our founding principles is to ‘make Yoti available to anyone’.   WCAG 2.2 Level A and Level AA WCAG’s framework is used as a benchmark for accessibility regulations around the world. To achieve WCAG 2.2, we had to meet all A and AA criteria. Level A conformance requirements prohibit elements that make the product inaccessible. If products don’t meet Level A criteria, they’re almost impossible for people with disabilities to use.

6 min read