Yoti blog

Stories and insights from the world of digital identity

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A visual demonstration of all the use cases of digital ID in the world, from ecommerce to travel, finance to social media.

A different kind of company

Yoti isn’t like many companies in the identity space.  We were born from seven core business principles which feed into everything we do. We are held accountable to these principles by the Guardian Council, our independent committee of influential professionals who have expertise spanning human rights, consumer rights, online harms, data responsibility and sustainability. They make sure that we always seek to do the right thing, and that we are transparent about what we are doing and why.  We also have an Internal Ethics and Trust Committee that oversees the development and implementation of our ethical approaches and work alongside

2 min read
Yoti recognised as a Fair Tax Mark organisation

Yoti is proud to be an accredited Fair Tax Mark business

We’re on a mission to become the world’s trusted identity platform and protect society from the growing threat of fraud. While building trust means ensuring our technology is robust and secure, it’s also about doing the right thing as a team of individuals and company. Yoti’s ethical framework and principles shape every area of Yoti, from our development practices right through to our approach to taxes, which is why we’re proud to be an accredited Fair Tax Mark business after passing our annual review. The Fair Tax Mark is an independent certification scheme, which recognises organisations that demonstrate they are

3 min read

The UK's "unwavering commitment to protect young people online" falls by the wayside

The government decision to stall age verification system for adult content sites has baffled us here at Yoti. Yoti has developed tech to help organisations who want to check age to protect people online. We are a global leader in this area, having performed over 200 million age estimates with companies across a number of sectors from social media live streaming, to dating and classified sites. We are working with the social networking app Yubo to make their young community safer, with DateID to allow people to create verified profiles and over the past years we have been working

8 min read

More women in tech!

A few weeks ago, we were invited to an event for Ada Lovelace Day at the Francis Crick Institute.  The line up was brimming with inspiring female role models and speakers from companies like Made.com, Snapchat and Microsoft. But much more importantly, the room was packed with 200 motivated girls aged 16-18, looking for a springboard into a career in tech. This brilliant event was set up by Workfinder, a startup seeking to revolutionise work experience for young people, regardless of their background, by connecting them with exciting companies through their app. They put us in contact with Anisa and

5 min read
an image of lots of hot air balloons against a deep blue sky

Adventures in social purpose

It’s been exactly 18 months since I joined Yoti, initially as Head of Social Impact but more recently under a revised title of Head of Social Purpose. We felt the word ‘impact’ was too focused on the end result, and not enough on the process, the DNA and the ethos of what we were trying to do. While we do, of course, want our efforts to have a positive impact, we believe that how you go about creating that impact is equally as important – perhaps more important – as the impact itself.  Most of my career has been spent

7 min read
award for global ICT excellence

Yoti wins the Merit Award for Digital Innovation at the 2019 Global ICT Excellence Awards

We’re really pleased to announce that we have won the Merit Award for Digital Innovation at the 2019 Global ICT Excellence Awards! These prestigious awards are held by the World Information Technology and Services Alliance (WITSA), a leading consortium of ICT industry association members from 83 countries around the world. The aim of these global awards is to honour organisations that have demonstrated exceptional achievement using ICT to benefit societies, governments, individuals, organisations and the private sector. And we must say, it is truly an honour to have made the podium. The award ceremony was held in conjunction with the

2 min read

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