Yoti blog
Stories and insights from the world of digital identity
Articles
Jan 09, 2024
Inside the unique role of Yoti's Super Recognisers
A Super Recogniser is a person with an innate ability to recognise faces. Only 1-2% of the global population who take the tests are classed as Super Recognisers. At Yoti, our Super Recognisers match faces 1:1. This means they can compare the photo on an identity document with a selfie and determine if it’s the same person. We do this if our automated check does not conclude this with high confidence, to help with trickier account creations, or when businesses want increased confidence about a person’s identity. Our highly skilled team of Super Recognisers also complete visual document verification checks
Articles
Jan 08, 2024
What’s in store for 2024
As we get our heads back into work after the festive break, our team has shared their predictions for 2024. The threat from deepfakes will accelerate In 2023, the threat of AI generated deepfakes continued to make the headlines. Some celebrities and well-known public figures found a fake advert of them promoting special offers or investments. News stories reported scammers using AI to mimic the voice of a loved one or to pretend to be someone from their bank. And technology was used to create AI-generated child sexual abuse images. With over 70 countries hosting general elections in
Press releases
Dec 22, 2023
Digital identity company Yoti receives £12.5 million funding from HSBC
This is part of a wider funding round; with Yoti raising £20 million in total 22nd December 2023, London, UK – Digital identity company Yoti has received £12.5 million debt funding from HSBC, and a further £7.5 million convertible debt funding from existing shareholders. The £20 million funding will support the continued growth of the company through to achieving profitability and beyond. This funding round follows the £10 million Lloyds Banking Group invested in Yoti earlier this year. Yoti’s total funding to date now exceeds £166 million; the majority provided by its founders and angel investors since it was
Articles
Dec 19, 2023
A look back on 2023
It’s been another busy year for all at Yoti. We launched a new Digital ID app with Lloyds Bank, continued to campaign for a safer internet, recertified as a B Corp and completed over 6.5 million age and identity checks every month. That and much more! Here’s a lookback on some of our favourite highlights from the year… Launched a new Digital ID app with Lloyds Bank Lloyds Bank released a new Digital ID app – Lloyds Bank Smart ID. The app, which is built using our technology, gives people a more private, secure and convenient way to prove
Articles
Dec 14, 2023
Stay Merry and Scam-Free: Avoiding a Criminal Christmas
With identity fraud peaking over the festive season and many shoppers now doing the bulk of their Christmas shopping online, it’s more important than ever to know how to protect yourself and your personal information. Louise Bruder, our Super Recogniser and Training Manager, is well equipped to share her top tips on how to stay safe this festive season: Check who you’re buying gifts from If you’re planning to buy your loved one a gift from an online marketplace it’s important to know who you’re buying from. After all, it’s very common for scammers to list fake concert tickets
Press releases
Dec 13, 2023
Yoti selects ROC.ai’s facial recognition software to enhance identity verification solutions
13th December 2023, London, UK – Yoti is delighted to announce it will start using ROC.ai’s world-class facial recognition software across its suite of ID platform services. A progressive, innovative leader in AI-powered computer vision and biometrics, ROC.ai’s facial recognition algorithms have been independently tested by the US National Institute for Standards and Technology (NIST). Their solutions are trusted by the US Department of Defence, federal and state law enforcement agencies, and some of the world’s leading financial institutions. ROC.ai is committed to delivering technology that respects privacy and works for all races, ages and genders. This is outlined in
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Get up to speed on what kind of company we are
Articles
Mar 25, 2025
Discover Yoti's B Corp Impact Report
We’ve reached a full decade of being a B Corp! At Yoti, we believe technology has the power to create a safer, fairer and more trusted world. But as the world of technology evolves, we know we must remain mindful of how we do business. As part of our commitment to balancing profit and purpose, we’re thrilled to announce the release of our new B Corp Impact Report. It highlights our progress and impact in the areas that matter most to our stakeholders, our community and the planet. Highlights include: Improving the accessibility requirements of
Articles
Aug 29, 2024
Protecting your heart and wallet: understanding romance scams
It is said that love makes the world go round. But as genuine daters are looking for love, there’s a growing risk of falling into a scammer’s trap. In this blog we explore the impact of romance fraud, common tactics used by fraudsters and how daters can protect themselves in their search for love. What is romance fraud? Romance fraud occurs when a scammer uses a fake profile and false identity to trick unsuspecting people on dating sites. They usually do this for fraudulent reasons and financial gain. The fraudster will often go to great lengths, convincing
Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with