Yoti blog
Stories and insights from the world of digital identity
Articles
Mar 28, 2023
Doing things the Yoti way: our ethical principles
As we made our way through our most recent B Corp certification process, we found that out of the five main assessment areas, we were particularly strong in the Governance section. So we thought we’d take a bit of a deep dive into our governance processes to see how we’ve achieved a score that we’re really quite proud of. We’ve created a three-part series explaining the key measures we have in place and the effect that these structures and policies have on our day-to-day activities, which ultimately result in us doing better business. When Yoti was founded, one of the
Press releases
Mar 02, 2023
Lloyds Banking Group invests £10 million in digital identity company Yoti
Investment will be used to develop innovative technology that protects customers’ identities and personal data online Lloyds Banking Group will support Yoti in developing a new, reusable digital identity proposition that will help combat the growing risks of identity fraud Lloyds Banking Group has invested £10 million in digital identity company Yoti, an investment which supports the development of innovative technology to keep people safe online, tackle the ever-growing risks of identity fraud, and give people more control over their personal data. Yoti offer a range of digital identity solutions that make it simple for people and businesses
White papers
Mar 02, 2023
Yoti MyFace liveness white paper
Learn how Yoti’s liveness solution can help you defeat spoof attacks Liveness is an essential part of any verification or authentication process. It gives you reassurance that you are dealing with a real human. Read our latest white paper on liveness to learn how Yoti’s MyFace liveness solution can help defeat presentation attacks including: Paper image Mask Screen image Video imagery Deep fake video Injection attacks Bot attacks Key takeaways from the report Yoti’s MyFace solution is NIST Level 2 approved with 100% attack detection. Why liveness is important for verification and authentication. The difference between active and
Press releases
Mar 02, 2023
Yoti achieves iBeta NIST Level 2 for proprietary passive liveness technology, MyFace
MyFace has been awarded iBeta NIST Level 2 with 100% attack detection rate Yoti’s passive liveness technology can be used to strengthen age checks, prevent account takeover and protect against identity fraud MyFace white paper outlines performance and bias 2nd March 2023, London, UK – Digital identity company Yoti has announced its proprietary passive liveness technology, MyFace, is now compliant with iBeta ISO PAD Level 2. The technology achieved a 100% attack detection rate. MyFace verifies that a user is a real person, and not a presentation attack such as a printed or digital photo, video or mask –
Articles
Mar 01, 2023
Announcing the start of B Corp Month
We’re really proud to be one of the UK’s founding B Corps. Every March, purposeful businesses come together to celebrate B Corp month. It’s a time for B Corps to raise awareness of just how important it is to move away from the outdated “business as usual” approach, and instead demonstrate how business, if done right, can be a force for good. But what is a B Corp? Certified B Corporations, also known as B Corps, are companies that ameet high standards of social and environmental performance, transparency and accountability. There are now over 6,000 B Corps in 89
Articles
Feb 24, 2023
Global retail report: Exploring how facial age estimation improves the self-checkout
Nearly four years ago we integrated our facial age estimation technology into retail self-checkouts. Since then, it has been trialled by retailers in the US and Estonia, with further pilots taking place in Germany, Poland and Czech Republic. And last year UK supermarkets – including Asda, Morrisons, Tesco and Co-op – tested the technology as part of a Home Office regulatory sandbox. The aim of the sandbox was to trial digital age verification for the sale of alcohol under the UK Licensing Act (2003). Detailed reports from the Home Office and the supermarkets who participated in the sandbox are due
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Essential reading
Get up to speed on what kind of company we are
Articles
Mar 25, 2025
Discover Yoti's B Corp Impact Report
We’ve reached a full decade of being a B Corp! At Yoti, we believe technology has the power to create a safer, fairer and more trusted world. But as the world of technology evolves, we know we must remain mindful of how we do business. As part of our commitment to balancing profit and purpose, we’re thrilled to announce the release of our new B Corp Impact Report. It highlights our progress and impact in the areas that matter most to our stakeholders, our community and the planet. Highlights include: Improving the accessibility requirements of
Articles
Aug 29, 2024
Protecting your heart and wallet: understanding romance scams
It is said that love makes the world go round. But as genuine daters are looking for love, there’s a growing risk of falling into a scammer’s trap. In this blog we explore the impact of romance fraud, common tactics used by fraudsters and how daters can protect themselves in their search for love. What is romance fraud? Romance fraud occurs when a scammer uses a fake profile and false identity to trick unsuspecting people on dating sites. They usually do this for fraudulent reasons and financial gain. The fraudster will often go to great lengths, convincing
Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with