Yoti blog
Stories and insights from the world of digital identity
Articles
May 18, 2023
Doing things the Yoti way: our commitments
We’re on a mission to become the world’s trusted identity platform. Building trust means not only ensuring our technology is robust and secure, but doing the right thing as a company. It’s easy enough to measure success against our own standards. But we know that to truly make a difference, we need to go further than that and look externally too. One way that we do this is through publicly committing to uphold frameworks and standards created by completely independent, third-party organisations. This third and final part of our Governance series contains a snapshot of just some of the commitments
Press releases
Apr 27, 2023
Yoti and SuperAwesome announce partnership to improve online safety and enhance parental consent
Digital identity company Yoti has today announced a partnership with SuperAwesome, an Epic Games company that provides tools for safer, responsible digital engagement with younger audiences. The two companies are integrating Yoti’s facial age estimation into SuperAwesome’s Kids Web Services (KWS) parent verification tool. KWS enables developers to verify the identity of parents or guardians when granting their children permission to use features that collect personal information. This process, known as Verifiable Parental Consent (VPC), is needed to confirm that the parent giving permission is, in fact, an adult and ensure compliance with privacy laws. VPC is typically done by
Articles
Apr 20, 2023
Meet the Guardians: Jerry Michalski
We are thrilled to welcome Jerry Michalski on board as a member of Yoti’s Guardian Council. Introducing Jerry Michalski Jerry Michalski (ma-CALL-ski) is the founder of Open Global Mind, a project to help humans make better decisions together, and Rel8, a project to crowdsource a shared memory to serve that same purpose. He is also an expert on trust. Jerry was on the front lines of the tech revolution for a dozen years as a tech-industry trends analyst during the dot-com boom, as Managing Editor of Esther Dyson’s newsletter Release 1.0. He also advised corporate advanced-technology groups on whether
Articles
Apr 18, 2023
Doing things the Yoti way: our Guardian Council and Ethics & Trust Committee
This is the second article in our three-part series looking at how our governance processes guide us in doing business the right way. This one focuses on our Guardian Council and our Ethics & Trust Committee. Our Guardian Council Our Guardian Council is formed of an independent board of advisors. Yoti Guardians bring expertise from careers in sectors such as human rights, data privacy and last mile tech. Their role is to advise and guide us as we navigate the complex world of identity, digital or otherwise. Guardians have no financial stake in the company but are instead wholeheartedly
Articles
Mar 28, 2023
Doing things the Yoti way: our ethical principles
As we made our way through our most recent B Corp certification process, we found that out of the five main assessment areas, we were particularly strong in the Governance section. So we thought we’d take a bit of a deep dive into our governance processes to see how we’ve achieved a score that we’re really quite proud of. We’ve created a three-part series explaining the key measures we have in place and the effect that these structures and policies have on our day-to-day activities, which ultimately result in us doing better business. When Yoti was founded, one of the
Press releases
Mar 02, 2023
Lloyds Banking Group invests £10 million in digital identity company Yoti
Investment will be used to develop innovative technology that protects customers’ identities and personal data online Lloyds Banking Group will support Yoti in developing a new, reusable digital identity proposition that will help combat the growing risks of identity fraud Lloyds Banking Group has invested £10 million in digital identity company Yoti, an investment which supports the development of innovative technology to keep people safe online, tackle the ever-growing risks of identity fraud, and give people more control over their personal data. Yoti offer a range of digital identity solutions that make it simple for people and businesses
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Get up to speed on what kind of company we are
Articles
Mar 25, 2025
Discover Yoti's B Corp Impact Report
We’ve reached a full decade of being a B Corp! At Yoti, we believe technology has the power to create a safer, fairer and more trusted world. But as the world of technology evolves, we know we must remain mindful of how we do business. As part of our commitment to balancing profit and purpose, we’re thrilled to announce the release of our new B Corp Impact Report. It highlights our progress and impact in the areas that matter most to our stakeholders, our community and the planet. Highlights include: Improving the accessibility requirements of
Articles
Aug 29, 2024
Protecting your heart and wallet: understanding romance scams
It is said that love makes the world go round. But as genuine daters are looking for love, there’s a growing risk of falling into a scammer’s trap. In this blog we explore the impact of romance fraud, common tactics used by fraudsters and how daters can protect themselves in their search for love. What is romance fraud? Romance fraud occurs when a scammer uses a fake profile and false identity to trick unsuspecting people on dating sites. They usually do this for fraudulent reasons and financial gain. The fraudster will often go to great lengths, convincing
Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with