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Using Yoti to buy Jägermeister

Together with Jägermeister, we’re driving responsible alcohol sales online. Our age verification app allows customers to simply and securely prove their age when using their debit card to buy from the Jägermeister online shop. It also makes it harder for children to bypass the Challenge 25 policy they face in shops, which is notoriously hard for retailers to enforce online. Until now, credit card was the only payment option to buy Jägermeister. It’s now even easier to treat a loved one to the UK’s best-selling speciality spirit.     Improving age verification online It’s too easy for young people

3 min read
Yoti logo on blue background

Yoti raises £8m equity investment at an £82m valuation

At Yoti, we believe there’s tremendous potential to be gained if everyone has access to a digital identity. That’s why over the past few years, we have invested millions into giving people an easier and safer way to prove who they are.  Our latest funding round of £8 million new equity investment will help us continue to grow our consumer network, invest in product development and expand our operations globally. This funding has come from existing private investors, employees and our CEO and Co-founder Robin Tombs. This gives Yoti a post-money equity valuation of £82 million, following two previous investment

3 min read

Women in leadership at Yoti: key takeaways from our inspirational leaders

Here at Yoti, we have some pretty inspiring role models – not just right up at the top, but all throughout the company. Last Thursday, two such women put on an insightful and inspiring session on women in leadership, absolutely leading by example. In a very relaxed round table, we learnt from the personal experiences and insights of our Director of Regulatory & Policy Julie Dawson, our Privacy Officer Emma Butler, and our Chief Marketing Officer Leanne Marshall. We want to thank them for their unabashed honesty and pearls of wisdom that they shared, and for being a constant source

5 min read
Yoti partners with the Ticket Bank

The Ticket Bank: putting trust and purpose back into the ticketing industry

For most of us, access to live music, theatre performances and other events can often be taken for granted. But sadly this is not the case for many others. Financial constraints, care commitments and social exclusion are just some of the barriers that can prohibit people from going out and enjoying the things they love, like music events and the theatre.   Introducing The Ticket Bank The Ticket Bank is an online donation platform that allows event organisers to pledge spare tickets to the website, which are then distributed to disadvantaged and marginalised individuals free of charge. By using Yoti,

3 min read

Digital ID in the UK: convenience stores, Post Offices and more

Did you know you can use Yoti as ID in thousands of convenience stores in the UK? Well, even better news – you can now use your digital ID as proof of age in all Payzone stores and for parcel collection at your local Post Office. That’s over 31,000 locations where you can use a digital ID in the UK. Wherever you see this trust mark, you can use either your Yoti or Post Office EasyID to prove who you are. They’re two different apps but both work in exactly the same way. Check out

4 min read
Seven ethical principles for biometrics

Yoti supports the seven ethical principles for biometrics

We believe that our technology should keep people safe and work for everyone equally. So, we support the seven ethical principles for biometrics, released by the Biometrics Institute. These principles enable anyone working in the biometrics industry to show they’re committed to addressing ethical issues raised by new technology – biometrics in particular. Here are the seven principles.   Ethical behaviour The first principle states that companies must act ethically even beyond the requirements of law. Ethical behaviour means avoiding actions which harm people and their environment. We’re proud to be one of the UK’s founding B Corps, which means

5 min read