Articles

Two people confirming each others identities with a Digital ID

How Digital IDs can protect you from deepfake scams

Deepfakes are a hot topic right now. Taylor Swift recently became the victim of a deepfake scam; firstly an AI generated video of her promoted a fake cookware competition, and then explicit AI images of her went viral online. AI voice cloning technology pretending to be President Joe Biden tried discouraging people from voting in the polls. And celebrities including Piers Morgan, Nigella Lawson and Oprah Winfrey found deepfake adverts of them online endorsing an influencer’s controversial self-help course. But it’s not just celebrities and public figures who are at risk of deepfakes scams. Fraudsters are also using deepfake technology

4 min read
An illustration of a signed document. The accompanying text says "Exploring social purpose: eSignatures".

Addressing social challenges: How eSignatures can help solve everyday problems

Our purpose is at the core of everything we do. Our principles are integrated throughout our business, whether that’s how we go about our day-to-day operations, interact with one another or design and build our solutions. This series looks beyond just how our products can benefit businesses. It also explores how they are helpful to the people using them. This article focuses on eSignatures.   Tackling fraud People are becoming more aware and better informed of the different types of scams out there. So fraudsters have had to respond with new and increasingly complex techniques. In turn, people and businesses

6 min read
girl looking at phone smiling

The Age Appropriate Design Code for businesses

This blog was updated in February 2024, following the ICO’s  updated opinion on age assurance for the Children’s Code. In a nutshell the main changes include:  Facial age estimation is now recognised as the most widely used age estimation approach, with high levels of accuracy.  Self-declaration on its own is not sufficient for high-risk services. The ICO has also introduced a new term, the ‘waterfall technique’. This refers to a combination of age assurance methods.  Companies should ensure that any age assurance system implemented has an appropriate level of technical accuracy, reliability and robustness, whilst operating in a fair way

13 min read
Image of a young person sitting down and using their smartphone.

Understanding verification requirements in the new Digital Services Act

The EU’s new Digital Services Act (DSA) will apply from the 17th February this year. Originally only applicable to ‘very large online platforms’ (VLOPs) and ‘very large online search engines’ (VLOSEs) with over 45 million monthly users, it will eventually be expanded to cover all online intermediaries and platforms that offer their services to users based in the EU. These include online marketplaces, social networks, adult content companies, content sharing platforms, app stores, and online travel and accommodation platforms.  To comply with certain parts of the Act, platforms will need to have effective verification of business users and support age-appropriate

9 min read
2 children using a smartphone with a puple background and Yoti and KWS logo lockup

Safer Internet Day 2024: Creating age-appropriate experiences with Kids Web Services 

Every year, Safer Internet Day raises awareness of the importance of a safer and better internet for all. Starting as an initiative of the EU in 2004, Safer Internet Day is now recognised in over 190 countries and territories around the world. The theme this year, ‘Inspiring Change’ brings to light an important question: how can we inspire change which improves online safety for young people? One of the ways Yoti is helping to change the internet for the better, is through our work with Kids Web Services (KWS), the leading parent verification and consent management toolset. KWS offers

3 min read

A chat with Emily Hyett, Yoti’s Group Product Manager

With so much going on in the digital identity space, we caught up with Emily Hyett, our Group Product Manager. She chats through the latest trends in the identity industry, why data privacy is so important, and what her typical day at Yoti looks like.   Can you share your personal journey and the path that led you to Yoti? I studied Astrophysics at university, and then my first role was working in a tech consultancy. We worked with the UK government to help them digitise the biometrics they used across policing. So I went to about 30 different police

6 min read