Articles
Articles
Aug 05, 2025
Digital ID for the Online Safety Act: effective, private, reusable
For years, we’ve helped businesses carry out millions of age checks – particularly using our facial age estimation technology, which offers a quick, privacy-preserving way to estimate someone’s age without collecting personal details. But since the UK Online Safety Act came into force on 25th July, we’ve seen growing demand for our Digital ID. More people are choosing it as a secure and privacy-preserving way to prove their age online. In fact, when the Online Safety Act came in, Yoti was the second most popular app in the App Store. Whether it’s to access age-restricted content or platforms, people
Articles
Jul 31, 2025
Under the hood of facial age estimation
Since the UK Online Safety Act came into force on Friday 25th July, there has been a lot of discussion about how effective age checks are. Facial age estimation has been approved by Ofcom as a high assurance method for online age checks. It’s a quick, private and effective way to confirm if someone is above or below an age threshold. Each facial age estimation is quick and simple – taking around one second. This has sparked conversation when talking to businesses, press, regulators and governments – one of the most striking comments we’ve heard when showing them the
Articles
Jul 30, 2025
Thoughts from our CEO
In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin focuses on the Online Safety Act, talking about facial age estimation accuracy rates, the increase in Digital ID usage and reaction to the new legislation coming into effect. Online Safety Act sparks Digital ID boom The UK’s Online Safety Act came into effect on Friday 25th July, delivering some bumper results for Yoti. We launched our “Porno Pete” video across TikTok, YouTube, Instagram and Facebook
Articles
Jul 28, 2025
Meet our anonymous facial age estimation technology
We developed our facial age estimation technology to provide a secure and private way to prove your age, without sharing identity documents or personal details like name or date of birth. It’s fast, accurate and anonymous. Here’s how our facial age estimation technology works, how it’s designed and why it’s one of the most privacy-friendly solutions available. What is facial age estimation? Facial age estimation is a safer and easier way to prove your age to access age-restricted goods, services and content. Completing a facial age estimation takes seconds – all you need to do is take a
Articles
Jul 25, 2025
Why am I being asked to prove my age online?
If you’ve recently been asked to prove your age while trying to access a website, use an app or watch a video online, you’re not alone. The UK’s Online Safety Act is now in force. From 25th July 2025, businesses are required, by law, to take stronger steps to protect children from harmful or inappropriate content online. One of the biggest changes is the introduction of age checks for online users. We break down exactly why you’re being asked to prove your age, how it works, what it means for your privacy and how we’re helping make age checks
Articles
Jul 25, 2025
Yoti supports platforms as UK’s Online Safety Act comes into force
Today marks a major moment for the internet in the UK: the country’s new Online Safety Act officially comes into force, bringing in a new chapter of accountability for digital platforms and service providers. From social media and gaming, to porn and dating, we’re pleased to be supporting platforms with highly effective, robust and privacy-preserving age assurance solutions. The legislation requires platforms to protect children from harmful or inappropriate content, prevent underage access, and build safer digital environments. Yoti’s age assurance technology is helping platforms to meet these new standards whilst protecting user privacy and anonymity. We’ve also been