Articles

An image of Robin with accompanying text that reads "Thoughts from our CEO, Robin Tombs, November 2025".

Thoughts from our CEO

In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin talks about Yoti’s latest MyFace model, buffers in both Germany and Australia and recent government discussions around digital ID.   Yoti’s latest MyFace model achieves a perfect score for Level 1 and Level 2 liveness detection I’m delighted that Yoti’s latest MyFace passive liveness model has been independently tested by iBeta and is compliant with the ISO 30107-3 standard for Presentation Attached Detection (PAD) at both

9 min read
An celebratory image which says "1 billion age checks completed". Underneath the text are images representing the different types of age checks that Yoti offers such as facial age estimation, Digital IDs and identity document checks.

Yoti completes 1 billion age checks - and counting!

We’re celebrating a huge moment in our journey: Yoti has now completed over 1 billion age checks! When we started out, we had a simple but powerful ambition: to help people prove their age without revealing their full identity. We recognised early on that not everyone has access to a document or always feels comfortable using it. That’s why we innovated and developed facial age estimation. Reaching this milestone – across facial age estimation, Digital IDs, identity document checks and our other secure age-checking methods – shows that our technology is being used safely and responsibly around the

4 min read
An image of a laptop screen displaying a Yoti Verified Call. Icons surrounding the main screen show the verified identities of each attendee.

Introducing Yoti Verified Calls

Yoti Verified Calls is a new innovative service, designed to combat identity fraud and cyber attacks, while building trust during video calls. It enables businesses and individuals to verify the identity of attendees before or during video calls, reducing the risk of impersonation, deepfakes and unauthorised access.   The rising threat of deepfakes Barely a week goes by without a headline about deepfakes. Whether it’s a celebrity finding fake images of them circulating online, political leaders appearing in a deepfake video, or a member of the public scammed, the technology behind deepfakes is growing more accessible, believable, sophisticated and

4 min read
Zero trust authentication methods

How strong authentication powers Zero Trust and protects against cyber threats

Until recently, organisational cybersecurity typically relied on a fortress mentality, by building a strong perimeter with firewalls and VPNs, and trusting everything inside. But in today’s digital world of cloud apps, remote work and hiring, supply chain integrations, virtual connections and sophisticated attacks, that approach is no longer enough. Once criminals breach the walls, they can often move freely and undetected. If a business can’t reliably confirm who’s accessing its systems, it leaves the door open for cyber criminals. When authentication is weak, malicious actors can: Steal employee or customer login credentials through phishing and use them to access

6 min read
A screen showing a Shopify site selling knives. An additional screen shows the different ways that customers can prove their age.

Yoti age checks now available for Shopify stores

If you sell age-restricted products on Shopify, we’ve got good news. It’s now easier than ever to add secure, seamless age checks to your online store. Yoti has now officially integrated with Shopify – one of the biggest ecommerce platforms in the world. That means Shopify merchants can now offer fast, privacy-preserving age checks for their customers. If you’re selling alcohol, vapes, knives or other age-restricted items, this integration helps you meet legal requirements without adding unnecessary friction to your customers’ journey.   Why does this matter for Shopify merchants? Shopify powers millions of online businesses, including both independent

5 min read
An image of a woman looking directly at the camera. A guide over her face indicates that the image is a deepfake.

The rising challenge of detecting deepfakes

Artificial intelligence (AI) has come a long way in just a few years. What started as a tool for automating routine tasks and processing data more efficiently has now become integrated into nearly every industry. It seems as though it’s everywhere we look right now. One of the most controversial, and perhaps concerning, developments in AI is the rise of deepfakes. In simple terms, deepfakes are incredibly realistic synthetic media, such audio, video or images, generated by AI. These digital forgeries have become so convincing that telling real from fake is becoming a serious challenge. We look into how

8 min read