Yoti blog
Stories and insights from the world of digital identity
Press releases
Jan 17, 2025
The Sunday Times 100 Tech – Yoti named as one of the UK’s fastest growing tech companies
17th January 2025, London, UK – Yoti, a leader in digital identity and age assurance, has been named in the Sunday Times 100 Tech, a ranking of Britain’s fastest-growing private technology companies. This achievement reflects Yoti’s impressive 170% Compound Annual Revenue Growth (CAGR) over the three years to March 2024, securing its position at number 13 on the list. Robin Tombs, CEO at Yoti said: “We’re delighted to be recognised as one of the UK’s fastest growing private technology companies. Since 2014, Yoti’s innovative technology is transforming how people prove their age and identity. Our technology is supporting millions
Articles
Jan 15, 2025
Discussion paper: Where in the tech stack should age assurance sit and how should it be done?
This discussion paper discusses where in the tech stack should age assurance checks occur? Should they be on device on a software as a service (SAAS) basis, at operating system level, or at more than one level in the tech stack? Yoti’s view, weighing the factors discussed in this paper, is that the optimal placement of age assurance within the tech stack and consumer journey depends on balancing customer convenience, privacy and operational feasibility. DOWNLOAD
Articles
Jan 09, 2025
What’s in store for 2025
As we get our heads back into work after the festive break, our team has shared a look at what’s coming up in 2025. A significant year for online safety 2025 will be a year of action. It will be a significant year for online safety, with a number of regulations coming into effect. And they have already started. In Florida, a law came into effect on 1st January requiring social media platforms implement age checks to prevent children under 14 from creating accounts. Additionally, children aged between 14-15 years old must get parental consent to create an
Articles
Dec 22, 2024
Digital IDs soon to be accepted as proof of age for buying alcohol
It’s the news we’ve been waiting for. People will soon be able to use digital IDs to prove their age when buying alcohol. The Government has shared an update, confirming the change will come in next year. Digital IDs will give people an easier, safer and more secure way to prove their age when buying alcohol in high street pubs, supermarkets, convenience stores, nightclubs, pubs and bars. This is a significant step forward and demonstrates the growing importance and demand for reusable Digital IDs. In the UK, over five million people have already downloaded our Digital ID apps. These
Articles
Dec 19, 2024
Stop identity thieves from stealing your Christmas
The festive period is a time for giving, celebrating and spending quality time with loved ones. Unfortunately, it’s also prime season for fraudsters looking to take advantage of unsuspecting shoppers. Instances of identity fraud skyrocket around Christmas, with someone in the UK scammed every 12 seconds. To help you stay one step ahead, here’s some practical steps you can take to protect yourself from identity theft. Keep your devices secure In the UK, more than 4 in 5 of us do our shopping online. But as more of us shop from the comfort of our sofas, we still
Articles
Dec 18, 2024
Thoughts from our CEO
In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin chats about using digital ID for buying alcohol, the safetytech that can prevent intimate image abuse, and privacy-preserving age checks. Using digital ID to prove age when buying alcohol in pubs, restaurants and shops Ever since launching the Yoti ID app back in November 2016, users have told us they want to prove their age on their phone to buy alcohol at hundreds of thousands
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Essential reading
Get up to speed on what kind of company we are
Articles
Mar 25, 2025
Discover Yoti's B Corp Impact Report
We’ve reached a full decade of being a B Corp! At Yoti, we believe technology has the power to create a safer, fairer and more trusted world. But as the world of technology evolves, we know we must remain mindful of how we do business. As part of our commitment to balancing profit and purpose, we’re thrilled to announce the release of our new B Corp Impact Report. It highlights our progress and impact in the areas that matter most to our stakeholders, our community and the planet. Highlights include: Improving the accessibility requirements of
Articles
Aug 29, 2024
Protecting your heart and wallet: understanding romance scams
It is said that love makes the world go round. But as genuine daters are looking for love, there’s a growing risk of falling into a scammer’s trap. In this blog we explore the impact of romance fraud, common tactics used by fraudsters and how daters can protect themselves in their search for love. What is romance fraud? Romance fraud occurs when a scammer uses a fake profile and false identity to trick unsuspecting people on dating sites. They usually do this for fraudulent reasons and financial gain. The fraudster will often go to great lengths, convincing
Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with