Yoti blog
Stories and insights from the world of digital identity
Articles
Nov 27, 2024
Thoughts from our CEO
In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin chats about why Yoti facial age estimation is not easy to spoof, the UK Government’s Draft Statement of Strategic Priorities for online safety, the rise of AI voice cloning and the importance of supplementary codes for digital identity. Facial age estimation is not easy to spoof There was understandable scepticism from Rachel Burden and some listeners on BBC Radio 5 Live breakfast this month about
Articles
Nov 26, 2024
Navigating Australia’s online safety laws
As the digital landscape continues to evolve, regulators are prioritising online safety. Countries around the world are introducing new legislation that aims to protect people online and create safer, age-appropriate experiences. What’s the current state of online safety legislation in Australia? As the internet has become a central part of daily life, Australia’s approach to online safety has evolved over time. Online safety laws were initially more reactive, focused on specific issues such as cyberbullying and child exploitation. However, over the past decade, legislation has become more comprehensive. New laws aim to prevent harm and promote a safer
Articles
Nov 21, 2024
Shop with confidence: protect yourself on secondhand platforms with peer to peer checks
From clothes and accessories to furniture, toys and electronics, there’s a whole variety of secondhand items being bought and sold online. Over the last few years, the popularity of secondhand platforms has continued to grow. Sellers are keen to turn unused items into money and buyers are on the hunt for a bargain. In fact, 63% of UK online shoppers say they’ve bought secondhand in the past year, compared to 37% who haven’t. Clothing is most popular, with 30% of people purchasing a pre-owned clothing item in the last year. Our own research found that 65% of people will
Press releases
Nov 20, 2024
’Tis the season to be thrifty: UK shoppers hunt out Christmas bargains on eBay, Etsy and Vinted, but scam fears linger
More than half of young people have been scammed themselves or know someone who has been scammed via secondhand marketplaces A quarter of Brits fear falling victim to online scams London, UK – 20th November 2024 – As the cost of living crisis continues to bite, new research from digital identity company Yoti (carried out by Censuswide) reveals that UK shoppers are tightening their belts this festive season, with 65% turning to online marketplaces in search of affordable Christmas gifts on sites such as eBay (46%), Etsy (27%), Vinted (22%) and Facebook Marketplace (18%). However, while bargain-hunting
Press releases
Nov 08, 2024
Deloitte UK Technology Fast 50 2024 - Yoti named as one of the UK's fastest growing tech companies
8th November 2024, London, UK – Yoti, a leader in digital identity, has been named in the 2024 Deloitte UK Technology Fast 50, ranking among the UK’s fastest growing technology companies. This achievement reflects Yoti’s impressive 1848% revenue growth over the last three years, securing its position at number 20 on the list. Robin Tombs, CEO at Yoti said: “We’re delighted to be recognised as one of the UK’s fastest growing technology companies. When we started Yoti a decade ago, we set out to fix the broken identity system. Thanks to the dedication and hard work by our team,
Articles
Oct 25, 2024
Age Check Certification Scheme evaluation for Yoti Facial Age Estimation
We are pleased to announce Yoti has been re-evaluated by the Age Check Certification Scheme (ACCS) for our facial age estimation (FAE) on our latest September 2024 model. ACCS now report our Mean Absolute Error (MAE) for 18 year olds is just 1.05 years, with a Standard Deviation (SD) of just 1.01 years. ACCS first tested Yoti’s September 2020 model in November 2020, reporting the MAE for 18 year olds to be 1.79, demonstrating our continued effort to improve the performance of our model. Yoti has been training its FAE model since early 2018 by using data captured mainly
Browse by category
Essential reading
Get up to speed on what kind of company we are
Articles
Mar 25, 2025
Discover Yoti's B Corp Impact Report
We’ve reached a full decade of being a B Corp! At Yoti, we believe technology has the power to create a safer, fairer and more trusted world. But as the world of technology evolves, we know we must remain mindful of how we do business. As part of our commitment to balancing profit and purpose, we’re thrilled to announce the release of our new B Corp Impact Report. It highlights our progress and impact in the areas that matter most to our stakeholders, our community and the planet. Highlights include: Improving the accessibility requirements of
Articles
Aug 29, 2024
Protecting your heart and wallet: understanding romance scams
It is said that love makes the world go round. But as genuine daters are looking for love, there’s a growing risk of falling into a scammer’s trap. In this blog we explore the impact of romance fraud, common tactics used by fraudsters and how daters can protect themselves in their search for love. What is romance fraud? Romance fraud occurs when a scammer uses a fake profile and false identity to trick unsuspecting people on dating sites. They usually do this for fraudulent reasons and financial gain. The fraudster will often go to great lengths, convincing
Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with