Yoti blog
Stories and insights from the world of digital identity
Articles
Sep 24, 2024
How Yoti’s facial age estimation is used across different industries
Checking users’ ages has never been more critical for businesses catering to diverse audiences. However, they’re faced with the challenge of effectively verifying the ages of their users whilst maintaining seamless and user-friendly experiences. Yoti’s facial age estimation is a secure, privacy-preserving way to do just that. Our technology is used across a variety of industries, both online and in-person. This includes retail, social media, dating, gaming, gambling and financial services. In this blog, we explore how businesses are using facial age estimation to create safer, more positive experiences for their users. What is facial age estimation? Facial
Articles
Sep 20, 2024
34 percent of people choose reusable Digital ID to prove their identity for DBS checks
Since June 2022, Yoti has completed over 1.6 million right to work (RTW) checks and over 930,000 DBS (Disclosure & Barring Service) checks. Of those checks: 34% of UK adults choose to use Yoti, Post Office EasyID or Lloyds Bank Smart ID to prove their identity for DBS checks. 23% of UK adults choose to use Yoti, Post Office EasyID or Lloyds Bank Smart ID to complete their RTW checks. Yoti, Post Office EasyID and Lloyds Bank Smart ID are all certified by the UK Digital Identity & Attributes Trust Framework (UK DIATF) as proof of identity for Right
Case studies
Sep 20, 2024
How Yoti and Sterling automated employment screening checks
“This partnership is a perfect example of how digital identity solutions can intersect with everyday processes to streamline, simplify, and elevate experiences for users. The collaboration with Yoti has been exciting and created a foundation for ongoing innovation as digital identity driven solutions are adopted globally, and pre- and post-hire use cases unfold.” Steven Smith President International at Sterling Safety and trust are at the centre of Sterling’s mission. Sterling relies on rigorously tested processes, proven best practices, unparalleled knowledge of a highly regulated and complex sector, and an unwavering commitment to keep companies and their workforces safe.
Articles
Sep 18, 2024
Helping Instagram to create safer online experiences with new Teen Accounts
From today, Meta is introducing new ‘Teen Accounts’ on Instagram for users under the age of 18. This change aims to help parents keep their teens safe online, by including features that have built-in protections. These include the ability to set daily usage limits, restrict access during certain hours and monitor their child’s interactions, such as the accounts they are messaging and the types of content they’re engaging with on the platform. New users under the age of 18 are, by default, given the strictest privacy settings. Under the new guidelines, teens aged between 16 and 18 will be
Articles
Sep 11, 2024
Why Yoti’s facial age estimation is not facial recognition
There’s quite a bit of confusion about the differences between facial age estimation and facial recognition. While both types of technology work with images of faces, they’re used for different reasons and are trained in different ways. To help clear up some of these misconceptions, we’ve explained some of the key ways that our facial age estimation is not facial recognition. Facial age estimation vs. facial recognition: designed to give two different outcomes. Facial age estimation delivers an estimated age result. Facial recognition delivers a match (or no match) between images of a person. [vc_column_text
White papers
Sep 09, 2024
Facial Age Estimation white paper
Making it faster and safer to prove your age Our age estimation technology accurately estimates a person’s age by looking at their face. We built it to give everyone a secure and private way of proving how old they are in different everyday scenarios: from age checking on social platforms and online stores, to supermarket self-checkouts, bars and clubs. This privacy-friendly approach to age verification doesn’t require any personal details or documents, and all information is instantly deleted once someone receives their estimated age – nothing is ever viewed by a human. Key takeaways
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Essential reading
Get up to speed on what kind of company we are
Articles
Mar 25, 2025
Discover Yoti's B Corp Impact Report
We’ve reached a full decade of being a B Corp! At Yoti, we believe technology has the power to create a safer, fairer and more trusted world. But as the world of technology evolves, we know we must remain mindful of how we do business. As part of our commitment to balancing profit and purpose, we’re thrilled to announce the release of our new B Corp Impact Report. It highlights our progress and impact in the areas that matter most to our stakeholders, our community and the planet. Highlights include: Improving the accessibility requirements of
Articles
Aug 29, 2024
Protecting your heart and wallet: understanding romance scams
It is said that love makes the world go round. But as genuine daters are looking for love, there’s a growing risk of falling into a scammer’s trap. In this blog we explore the impact of romance fraud, common tactics used by fraudsters and how daters can protect themselves in their search for love. What is romance fraud? Romance fraud occurs when a scammer uses a fake profile and false identity to trick unsuspecting people on dating sites. They usually do this for fraudulent reasons and financial gain. The fraudster will often go to great lengths, convincing
Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with