Yoti blog
Stories and insights from the world of digital identity
Articles
Oct 17, 2024
Understanding age assurance in the Online Safety Act
The Online Safety Act 2023 is a piece of UK legislation that aims to protect children and adults online. It covers a wide range of issues including minimising the risk of children seeing harmful and age-inappropriate content, removing illegal content like child sexual abuse material (CSAM), criminalising fraudulent and scam ads, and introducing age verification for certain online services. This blog looks at some of the age requirements in the Online Safety Act and what this means for tech companies, adult sites, gaming companies, social media platforms and dating sites. What is the purpose of the Online Safety
Case studies
Oct 16, 2024
How Yoti developed over 70 integrations in 9 months
“With the average business using over 130 software products, forward looking SaaS providers like Yoti are focused on connected experiences and making integrations a core competency.” Marcus Edgington VP of Product, Prismatic Prismatic is the world’s most versatile embedded iPaaS, helping B2B SaaS teams launch powerful product integrations up to 8x faster. Learn how Yoti used Prismatic’s embedded integration platform to bring our integrations to life. So far, we have over 70 integrations for businesses to choose from. That’s more than any other identity company. Using the Prismatic platform, we now build an integration in two weeks
Articles
Oct 10, 2024
Welcoming the new Regulatory Innovation Office
This week, the UK Government announced the creation of the new Regulatory Innovation Office – a move we welcome here at Yoti. Bringing new tech to market is often slowed down, or even blocked, due to outdated regulations or a lack of existing bodies to help support and facilitate the introduction of the new technology or co-ordinate its joint recognition. Recognising that this is a barrier to innovation, the Government will introduce the Regulatory Innovation Office (RIO). The Regulatory Innovation Office will sit under the Department for Science, Innovation and Technology (DSIT). It aims to help regulators facilitate economic
Articles
Oct 01, 2024
How accurate is facial age estimation?
“How accurate is it?” is the first question regulators, businesses and users tend to ask about facial age estimation. To date, we have mainly presented the technology’s Mean Absolute Error (MAE) as a proxy for accuracy. It’s an intuitive way to understand how accurate a model is. We can say it’s accurate to 1.3 MAE for those aged between 13 and 17 years or 2.5 MAE for those aged between 6 and 70 years. However, the answer is slightly more complicated. Following the COVID-19 pandemic, many people will be more aware of the terms ‘true positive’ and ‘false negative’
Articles
Sep 27, 2024
Thoughts from our CEO
In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin chats about the popularity of digital right to work checks, the new Teen Accounts on Instagram, why facial age estimation is effective for children, intimate image abuse and responds to another misleading Crikey article. 34% of people choose Digital ID to prove their identity for DBS checks Since June 2022, Yoti has completed over 1.6 million right to work (RTW) checks and over 0.93 million
Case studies
Sep 26, 2024
How the University of Sheffield uses Yoti to complete right to work checks in just 5 minutes
“With Yoti’s solution, we are delivering an efficient, accurate and streamlined right to work process; improving the overall candidate experience and meeting compliance with ease.” Rachael Eustice and Jo Schofield HR & Recruitment Services The university of Sheffield is renowned for the excellence, impact and distinctiveness of their research-led learning and teaching. We helped them: Make their onboarding processes more efficient for both successful candidates and the hiring department. Enhance the candidate experience while maintaining the highest levels of compliance. Solution: Right to work Industry: Education Read the case study
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Get up to speed on what kind of company we are
Articles
Mar 25, 2025
Discover Yoti's B Corp Impact Report
We’ve reached a full decade of being a B Corp! At Yoti, we believe technology has the power to create a safer, fairer and more trusted world. But as the world of technology evolves, we know we must remain mindful of how we do business. As part of our commitment to balancing profit and purpose, we’re thrilled to announce the release of our new B Corp Impact Report. It highlights our progress and impact in the areas that matter most to our stakeholders, our community and the planet. Highlights include: Improving the accessibility requirements of
Articles
Aug 29, 2024
Protecting your heart and wallet: understanding romance scams
It is said that love makes the world go round. But as genuine daters are looking for love, there’s a growing risk of falling into a scammer’s trap. In this blog we explore the impact of romance fraud, common tactics used by fraudsters and how daters can protect themselves in their search for love. What is romance fraud? Romance fraud occurs when a scammer uses a fake profile and false identity to trick unsuspecting people on dating sites. They usually do this for fraudulent reasons and financial gain. The fraudster will often go to great lengths, convincing
Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with