Yoti blog
Stories and insights from the world of digital identity
Case studies
Jan 29, 2024
How Digital IDs are creating safer, more trusted matrimony connections
“When we were in search of a strategic biometric partner that aligns with our values, Yoti stood out as the perfect choice.” Hajji Laird Mostafa Mohammad Karim Founder & CEO (Chief Evangelism Officer), Muslim Marriage Services Muslim Marriage Services is the world’s only Certified Social Enterprise Muslim matrimonial brand, focussed on digital security and creating social impact in the world’s largest matrimony market. We helped them: Create a trusted platform for people to connect; giving them the best chance at finding compatible life partners. Offer users an improved online experience by giving them a safer and instant way
Articles
Jan 25, 2024
Challenge 25: Enhancing age checks with facial age estimation and Digital IDs
‘Challenge 25’ is a scheme used by retailers who sell age-restricted products. It requires shoppers who are over 18 but look under 25 to show ID. But why was Challenge 25 introduced and how can age estimation technology and Digital IDs strengthen age checks in today’s world? The history of Challenge 25 In 2005, test purchases revealed that some retailers were selling age-restricted items to underage customers. This testing was part of the Government’s Alcohol Misuse Enforcement Campaign (AMEC). Research commissioned at the time explored why these underage sales were taking place. The key finding showed that retail staff
Articles
Jan 18, 2024
Addressing social challenges: How identity verification can help solve everyday problems
At Yoti, we consider our social purpose alongside everything we do. Through every step of the design process, we think about the everyday challenges that our solutions can solve. This series looks at how our products can benefit individual users and wider society. This article focuses on how identity verification could help with some common issues. Why do we need to verify our identity online? As technology evolves, more services are moving online. Companies need to ensure that the right people can access the right services for them. This has resulted in a growing need for people to prove
Press releases
Jan 12, 2024
CreditLadder teams up with Digital ID Connect to offer Rent Reporting to their users
12th January 2024, London, UK – CreditLadder, the UK’s first and largest rent reporting platform, is working with Digital ID Connect, the UK’s largest digital identity app network. This will allow Digital ID app users to seamlessly report their rental payments into the four main credit reference agencies. Just under 40% of people in England rent, and this increases to over 50% in London*. To help bring financial fairness to these tenants, CreditLadder has now reported over £1 billion in rent payments – this means these payments now appear on credit files therefore allowing lenders to see that on-time rent
Case studies
Jan 10, 2024
How Lockwood Publishing increased player protection using Yoti's facial age estimation technology
“I hadn’t taken age estimation seriously until I saw how accurate it is with Yoti’s technology. It’s an accurate, fun and interactive solution, which adds value to the gaming experience. The more steps you add in a player’s way, the higher the chance they’ll drop off, but age estimation adds to the overall game experience.” Claire Panter Director of Player Support Lockwood Publishing is an independent UK company that specialises in building virtual worlds for console and mobile platforms. We helped them: Give assurance to players that they were interacting with other adults. Ensure players were the right
Articles
Jan 09, 2024
Inside the unique role of Yoti's Super Recognisers
A Super Recogniser is a person with an innate ability to recognise faces. Only 1-2% of the global population who take the tests are classed as Super Recognisers. At Yoti, our Super Recognisers match faces 1:1. This means they can compare the photo on an identity document with a selfie and determine if it’s the same person. We do this if our automated check does not conclude this with high confidence, to help with trickier account creations, or when businesses want increased confidence about a person’s identity. Our highly skilled team of Super Recognisers also complete visual document verification checks
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Get up to speed on what kind of company we are
Articles
Mar 20, 2024
Say hello to our 2024 B Corp Impact Report
We’re delighted to reach our ninth year of being a B Corp. When Yoti was founded 10 years ago, we knew that we wanted to do business the right way. Because that’s the only way we can truly make the digital world safer for everyone. Our founders knew that in this industry, we were going to come up against some complex ethical questions. Working with identity, personal data and biometrics is a delicate matter. And that’s one of the reasons we became a B Corp – to hold us accountable to all our stakeholders including our people, clients, suppliers, the
Articles
Feb 22, 2024
Addressing social challenges: How eSignatures can help solve everyday problems
Our purpose is at the core of everything we do. Our principles are integrated throughout our business, whether that’s how we go about our day-to-day operations, interact with one another or design and build our solutions. This series looks beyond just how our products can benefit businesses. It also explores how they are helpful to the people using them. This article focuses on eSignatures. Tackling fraud People are becoming more aware and better informed of the different types of scams out there. So fraudsters have had to respond with new and increasingly complex techniques. In turn, people and businesses need
Articles
Jan 18, 2024
Addressing social challenges: How identity verification can help solve everyday problems
At Yoti, we consider our social purpose alongside everything we do. Through every step of the design process, we think about the everyday challenges that our solutions can solve. This series looks at how our products can benefit individual users and wider society. This article focuses on how identity verification could help with some common issues. Why do we need to verify our identity online? As technology evolves, more services are moving online. Companies need to ensure that the right people can access the right services for them. This has resulted in a growing need for people to prove