Yoti blog
Stories and insights from the world of digital identity
Articles
Feb 04, 2025
Age verification on adult websites: the facts
Key facts about age verification on adult websites: In the UK, adult websites have to comply with the Online Safety Act Ofcom is the regulator for online safety in the UK Other countries have introduced or are introducing age verification for adult content There are a number of different age verification methods available Age verification methods operate with the strictest privacy standards Some methods don’t require you to use an identity document As the internet continues to evolve, concerns about online safety, privacy, and ensuring age-appropriate content have become more important. A widely discussed issue in recent
Articles
Jan 30, 2025
Thoughts from our CEO
In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin talks about the UK’s plan to introduce government-issued digital IDs, his predictions for the UK’s digital ID market, tackling the problem of deepfake porn and online age verification for knife sales. Initial thoughts about the UK’s rollout of government-issued digital IDs Game-changing news from the UK Government clearly shows that it’s very serious about a digital Britain and reusable digital ID. The positive ramifications for
Articles
Jan 29, 2025
Physical IDs vs. Digital IDs: What are the key differences?
Key differences between physical IDs and digital IDs include: Format of the ID Ability to protect personal data (through minimising the data shared) When the ID can be used Differing use cases Who issues the ID Security features and vulnerabilities Regulatory and legal acceptance Last year, multiple countries made big strides towards accepting digital IDs. Recognising that we live in an increasingly online world, and that fewer people are carrying wallets, more businesses, governments and organisations are choosing to accept digital IDs as a form of identification. Digital IDs and physical IDs serve the same fundamental
Articles
Jan 20, 2025
Yoti responds to Ofcom’s final guidance on highly effective age assurance for Part 5 pornography providers
Ofcom has published the final guidance on highly effective age assurance for (Part 5) providers of pornography, under the Online Safety Act. There are a lot of good principles and effective guidance to ensure children are protected online and there is a clear deadline of July 2025 for all sites (be that pornography sites or social media platforms which allow pornography) to have age verification in place to prevent children from accessing adult content. We are pleased to see that Ofcom has listed several popular age assurance methods, such as facial age estimation, Digital ID wallets, and document verification,
Press releases
Jan 17, 2025
The Sunday Times 100 Tech – Yoti named as one of the UK’s fastest growing tech companies
17th January 2025, London, UK – Yoti, a leader in digital identity and age assurance, has been named in the Sunday Times 100 Tech, a ranking of Britain’s fastest-growing private technology companies. This achievement reflects Yoti’s impressive 170% Compound Annual Revenue Growth (CAGR) over the three years to March 2024, securing its position at number 13 on the list. Robin Tombs, CEO at Yoti said: “We’re delighted to be recognised as one of the UK’s fastest growing private technology companies. Since 2014, Yoti’s innovative technology is transforming how people prove their age and identity. Our technology is supporting millions
Articles
Jan 15, 2025
Discussion paper: Where in the tech stack should age assurance sit and how should it be done?
This discussion paper discusses where in the tech stack should age assurance checks occur? Should they be on device on a software as a service (SAAS) basis, at operating system level, or at more than one level in the tech stack? Yoti’s view, weighing the factors discussed in this paper, is that the optimal placement of age assurance within the tech stack and consumer journey depends on balancing customer convenience, privacy and operational feasibility. DOWNLOAD
Browse by category
Essential reading
Get up to speed on what kind of company we are
Articles
Mar 25, 2025
Discover Yoti's B Corp Impact Report
We’ve reached a full decade of being a B Corp! At Yoti, we believe technology has the power to create a safer, fairer and more trusted world. But as the world of technology evolves, we know we must remain mindful of how we do business. As part of our commitment to balancing profit and purpose, we’re thrilled to announce the release of our new B Corp Impact Report. It highlights our progress and impact in the areas that matter most to our stakeholders, our community and the planet. Highlights include: Improving the accessibility requirements of
Articles
Aug 29, 2024
Protecting your heart and wallet: understanding romance scams
It is said that love makes the world go round. But as genuine daters are looking for love, there’s a growing risk of falling into a scammer’s trap. In this blog we explore the impact of romance fraud, common tactics used by fraudsters and how daters can protect themselves in their search for love. What is romance fraud? Romance fraud occurs when a scammer uses a fake profile and false identity to trick unsuspecting people on dating sites. They usually do this for fraudulent reasons and financial gain. The fraudster will often go to great lengths, convincing
Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with