Yoti blog
Stories and insights from the world of digital identity
Articles
Jan 12, 2022
Age assurance: helping young people thrive online
“Age assurance is simply a gateway to the bigger prize of building the digital world young people deserve.” – 5Rights Foundation, But How Do They Know It’s a Child? Recent advancements in regulation and technology have transformed the ways we now check how old someone is online. Until recently, designing age appropriate services for young people from the ground up didn’t seem possible, with businesses accepting that young people would simply have to face being exposed to online harm. But, thanks to intelligent age assurance technology, we now have valuable and powerful tools that can help platforms
Articles
Jan 10, 2022
How digital identity could help protect endangered southern ground hornbills in Zimbabwe
As we go about our social purpose work we regularly get to speak to local, national and international non-profit organisations. Over the years, we’ve found that many struggle to understand the many ways digital identity solutions might help them in their work. As part of our wider efforts to help the sector make sense of the technology, today we’re publishing the third of six articles looking at the use of digital identities in six different humanitarian and environmental settings. Please note that, while the technology use-case is real, the scenarios are hypothetical in nature, and the projects do not exist
Articles
Jan 10, 2022
Auckland Transport adopts digital student ID cards
We’re delighted to announce that we have partnered with Auckland Transport to provide digital ID cards for Auckland Secondary school students, providing an innovative alternative to plastic cards and reducing waste. This change is just one of the ways cities like Auckland can make their infrastructure even smarter by using digital-first technologies. The more accessible way to travel The digital ID cards offered through the new scheme will be free of charge to schools. Until now, providing student ID cards was an expensive and time-consuming process. By using a free digital ID app like Yoti, card creation and distribution
Articles
Jan 06, 2022
Learning more about our facial age estimation
This blog is now outdated. For the latest information about our facial age estimation technology, take a look at our dedicated fact sheet. ***** Facial age estimation is a valuable age assurance tool helping industries to provide age appropriate products and services worldwide. Using a combination of AI technology and liveness anti-spoofing, our tools are helping businesses know their customers are the right age to access their product or services without knowing anything more about them. We want to make sure you have all the information you need to navigate facial age estimation. We’ve compiled some
Press releases
Dec 23, 2021
Yoti and Ecospend partner to combine digital identity with open banking
We’re delighted to announce that we have partnered with Ecospend to combine our reusable digital ID and suite of identity solutions with the power of open banking. In 2022 we will focus on adding both open banking attribute and payment capabilities to further service the needs of our consumers, business and government clients. This change is just one of the ways we see digital identity will come to the forefront in 2022 as adoption grows and government regulations and policies favourably evolve. Privacy preserving identity will turbo-charge the power of banking data and payments John Abbott,
Articles
Dec 08, 2021
Explore cards - What are Yoti cards and how do we use them in the Digital ID app?
Making Yoti relevant and useful whilst preserving privacy We want to make sure that the Yoti app is useful to our whole community. We built Explore – a place where you can discover where you can use your digital ID. We also have some special offers for community members. This will look exactly the same in the Post Office EasyID app. Country-specific content In your digital ID app, you will only see content that is relevant to your country. This means that we only show you partners that you can use your digital ID with or offers
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Essential reading
Get up to speed on what kind of company we are
Articles
Mar 25, 2025
Discover Yoti's B Corp Impact Report
We’ve reached a full decade of being a B Corp! At Yoti, we believe technology has the power to create a safer, fairer and more trusted world. But as the world of technology evolves, we know we must remain mindful of how we do business. As part of our commitment to balancing profit and purpose, we’re thrilled to announce the release of our new B Corp Impact Report. It highlights our progress and impact in the areas that matter most to our stakeholders, our community and the planet. Highlights include: Improving the accessibility requirements of
Articles
Aug 29, 2024
Protecting your heart and wallet: understanding romance scams
It is said that love makes the world go round. But as genuine daters are looking for love, there’s a growing risk of falling into a scammer’s trap. In this blog we explore the impact of romance fraud, common tactics used by fraudsters and how daters can protect themselves in their search for love. What is romance fraud? Romance fraud occurs when a scammer uses a fake profile and false identity to trick unsuspecting people on dating sites. They usually do this for fraudulent reasons and financial gain. The fraudster will often go to great lengths, convincing
Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with