THG Ingenuity partners with Yoti for digital age verification solutions

profile picture Rachael Trotman 3 min read
Yoti and THG logos presented together

London, UK – 18th November 2022 Yoti, the digital identity company, has today announced its partnership with THG Ingenuity, THG’s proprietary technology platform specialising in taking brands direct-to-consumers (“DTC”) globally. 

Yoti will provide age verification solutions on the THG Ingenuity platform. This will allow THG clients to strengthen age checks and protect underage customers from buying age-restricted products. 

Yoti’s age verification solutions include facial age estimation technology, a digital identity app and ID document verification. THG Ingenuity clients can choose which solution complements their business, and ensure they meet regulatory and local market requirements for selling age-restricted goods and services. Yoti’s solutions integrate into different touchpoints on a company’s eCommerce customer journey, for instance during the checkout process or during account creation.

THG Ingenuity provides eCommerce solutions to many of the world’s leading brands, with a unique end-to-end approach, encompassing eCommerce management services, global hosting, marketing technology, digital fraud detection, fulfilment & warehousing, creative content & brand services, translation services and delivery & courier management. 

Through this partnership, THG Ingenuity will be able to broaden the range of solutions available to new and existing clients. THG Ingenuity’s platform powers the online direct-to-consumer growth of both THG’s own brands – such as Myprotein and LOOKFANTASTIC – and third-party clients such as Nestlé, Elemis and Homebase.

Vivek Ganotra, THG Ingenuity CEO, said: “We are proud to be partnering with age verification specialists, Yoti, to provide digital verification solutions to our clients. It further extends THG Ingenuity’s capabilities as a unique, end-to-end eCommerce platform, which has proven to be a huge competitive advantage, helping our brand partners scale, expand and grow their DTC offerings.”

Robin Tombs, Yoti CEO, said: “We’re delighted to be part of the THG Ingenuity platform, allowing their clients to access our robust and effective age verification solutions. There’s no one size fits all approach when it comes to age verification. So, we have a suite of solutions which are all flexible, fast, scalable and secure. Companies can strengthen age checks and be compliant without compromising the customer experience.”



Notes to editors

About Yoti

Yoti is a digital identity technology company that makes it safer for people to prove who they are, verifying identities and trusted credentials online and in-person. They now provide verification solutions across the globe, spanning  identity verification, age verification, document eSigning, access management, and authentication. In the UK, Yoti has partnered with Post Office to accelerate digital identity adoption, with a national footprint spanning 11,500 Post Office branches, online and more. Over 12 million people have downloaded the free Yoti app across the world. It is available in English, Spanish, French, German, Portuguese and Polish. Yoti is certified to ISO/IEC 27001:2013 for ID Verification Services, ISAE 3000 (SOC 2) Type 2 certified for its technical and organisational security processes. For more information, please visit


About THG Ingenuity

Ingenuity Commerce provides an end-to-end direct to consumer e-commerce solution for consumer brand owners under ‘Software as a Service’ (SaaS) licences. The wider Ingenuity division provides stand-alone digital services, including hosting, studio content, translation services and beauty product development and manufacturing.