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Articles
Mar 08, 2024
Yoti MyFace Match development and improvement
Yoti MyFace Match is what’s known as a 1:1 and 1:N face matching solution. The technology compares a single image with another image or set of images in real time to determine if it is the same person. Yoti licences this facial recognition technology to businesses wanting to be sure that, for example, the right person is accessing their online accounts. MyFace Match is also useful to businesses because they invite users to opt-in to be ‘verified’ and then be required to provide consent whenever their image or content is published. In the case of live streaming, businesses can monitor
Articles
Feb 29, 2024
Combatting deepfakes online
It’s concerning to see how innovative artificial intelligence (AI) is being used to create deepfakes that are spreading disingenuous information and explicit images online. Deepfakes are realistic videos or images created by generative AI. Fraudsters can now use advanced algorithms to manipulate visual and audio elements that mimic real people. This fake content shows people doing or saying things they never did. Two prominent individuals have recently been targets of deepfake scams. A video featuring Taylor Swift generated by artificial intelligence was used to promote a fraudulent cookware competition, and explicit AI-generated images of her were widely circulated online. Additionally,
Articles
Feb 28, 2024
How Digital IDs can protect you from deepfake scams
Deepfakes are a hot topic right now. Taylor Swift recently became the victim of a deepfake scam; firstly an AI generated video of her promoted a fake cookware competition, and then explicit AI images of her went viral online. AI voice cloning technology pretending to be President Joe Biden tried discouraging people from voting in the polls. And celebrities including Piers Morgan, Nigella Lawson and Oprah Winfrey found deepfake adverts of them online endorsing an influencer’s controversial self-help course. But it’s not just celebrities and public figures who are at risk of deepfakes scams. Fraudsters are also using deepfake technology
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Feb 22, 2024
Addressing social challenges: How eSignatures can help solve everyday problems
Our purpose is at the core of everything we do. Our principles are integrated throughout our business, whether that’s how we go about our day-to-day operations, interact with one another or design and build our solutions. This series looks beyond just how our products can benefit businesses. It also explores how they are helpful to the people using them. This article focuses on eSignatures. Tackling fraud People are becoming more aware and better informed of the different types of scams out there. So fraudsters have had to respond with new and increasingly complex techniques. In turn, people and businesses need
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Feb 15, 2024
The Age Appropriate Design Code for businesses
This blog was updated in February 2024, following the ICO’s updated opinion on age assurance for the Children’s Code. In a nutshell the main changes include: Facial age estimation is now recognised as the most widely used age estimation approach, with high levels of accuracy. Self-declaration on its own is not sufficient for high-risk services. The ICO has also introduced a new term, the ‘waterfall technique’. This refers to a combination of age assurance methods. Companies should ensure that any age assurance system implemented has an appropriate level of technical accuracy, reliability and robustness, whilst operating in a fair way
Articles
Feb 13, 2024
Understanding verification requirements in the new Digital Services Act
The EU’s new Digital Services Act (DSA) will apply from the 17th February this year. Originally only applicable to ‘very large online platforms’ (VLOPs) and ‘very large online search engines’ (VLOSEs) with over 45 million monthly users, it will eventually be expanded to cover all online intermediaries and platforms that offer their services to users based in the EU. These include online marketplaces, social networks, adult content companies, content sharing platforms, app stores, and online travel and accommodation platforms. To comply with certain parts of the Act, platforms will need to have effective verification of business users and support age-appropriate