Yoti blog
Stories and insights from the world of digital identity
Articles
Oct 25, 2023
Offering choice in age assurance methods
New regulations are being introduced that require platforms to create age-appropriate experiences. These include the UK’s Online Safety Act, the EU’s Better Internet for Kids strategy and country-specific Children’s Codes. These regulations aim to help young people thrive online by ensuring they are only exposed to age-appropriate content. It ensures that only adults can access certain goods, services and experiences or enter legal contracts. It also means that adults are kept out of spaces designed exclusively for children. To do this, platforms need to check the ages of their users so that they can design their sites accordingly. How
Articles
Oct 19, 2023
Addressing social challenges: How a Digital ID can help solve everyday problems
At Yoti, social purpose is at the heart of everything we do. When we create new products, we try to think of the social challenges that our technology could help tackle. In this case, that’s helping people prove who they are, safely and securely. This series explores the potential of our products to meaningfully help individual users and wider society. This article focuses on the everyday problems that Digital IDs can help to solve. What can you use a Digital ID for? You need an identity, or some way of proving who you are, to access a variety of
Articles
Oct 18, 2023
Post Office and Yoti lead the way in accessible identity checks
It’s been 18 months since Post Office and Yoti became the first Identity Service Provider (IDSP) to be certified under the Digital Identity and Attributes Trust Framework, to complete online right to work, right to rent and DBS (Disclosure and Barring Service) checks. Each year over 7 million DBS checks are completed, alongside a further estimated 10 million right to work and 3 million right to rent checks. Whilst many businesses are still performing these checks in person, the UK government regulatory changes to allow these to be done online have been a huge success. There are now 44 IDSPs
Articles
Oct 10, 2023
Exploring bias in credit card-based age verification
We publish the accuracy rates of our facial age estimation technology, split by gender, age and skin tone. By being open and transparent, we hope to give businesses and users confidence in the technology. We also hope this helps regulators to fairly review facial age estimation as an effective age assurance method. However whilst evaluating facial age estimation, some stakeholders and regulators overlook the drawbacks and bias shown in other age assurance approaches. Bias and limitations of using credit cards for age verification One age check method approved in many countries is asking adults to use a credit card
Press releases
Oct 02, 2023
Yoti releases a new Digital ID app with Lloyds Bank
This follows the £10 million Lloyds Banking Group invested in Yoti to support the development of a new, reusable digital identity proposition London, UK, 2nd October 2023: Yoti has released a new Digital ID app with Lloyds Bank – Lloyds Bank Smart ID. The app gives people a more private, secure and convenient way to prove their age or identity from their phone. This follows the £10 million investment Lloyds Banking Group made in Yoti earlier this year. The investment supported the development of a new, reusable digital identity app to help combat the growing risks of identity fraud,
Articles
Sep 27, 2023
From physical to digital: how we transform your ID
There can be hidden beauty in things taking on new forms. A caterpillar becoming a butterfly, water turning into wine, a physical ID transforming into a Digital ID. If you’ve ever wondered how we do it, wonder no more. As we continue to shape the future of digital identity, we’ll continue sharing our methods with you. After all, the Digital ID app is created for you, so it’s only right we let you in on the magic. What is a Digital ID? A Digital ID is your ID on your phone and your data in your hands. It gives
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Essential reading
Get up to speed on what kind of company we are
Articles
Mar 25, 2025
Discover Yoti's B Corp Impact Report
We’ve reached a full decade of being a B Corp! At Yoti, we believe technology has the power to create a safer, fairer and more trusted world. But as the world of technology evolves, we know we must remain mindful of how we do business. As part of our commitment to balancing profit and purpose, we’re thrilled to announce the release of our new B Corp Impact Report. It highlights our progress and impact in the areas that matter most to our stakeholders, our community and the planet. Highlights include: Improving the accessibility requirements of
Articles
Aug 29, 2024
Protecting your heart and wallet: understanding romance scams
It is said that love makes the world go round. But as genuine daters are looking for love, there’s a growing risk of falling into a scammer’s trap. In this blog we explore the impact of romance fraud, common tactics used by fraudsters and how daters can protect themselves in their search for love. What is romance fraud? Romance fraud occurs when a scammer uses a fake profile and false identity to trick unsuspecting people on dating sites. They usually do this for fraudulent reasons and financial gain. The fraudster will often go to great lengths, convincing
Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with