Age checks
Articles
Jun 25, 2025
Ireland’s Online Safety Code: what it means for online platforms and how to comply
What you need to know: Ireland’s Online Safety Code will hold video-sharing platforms accountable for keeping their users, especially children, safe online. Platforms with adult content, including pornographic or extremely violent content, must use age assurance to prevent children from accessing the content. These age assurance requirements come into force in July 2025. Platforms that don’t comply can face strong penalties – up to €20 million or 10% of annual turnover. From July 2025, video-sharing platforms in Ireland with pornography or extremely violent content will need to introduce age assurance to protect children from accessing their content.
Articles
Jun 18, 2025
Understanding age assurance in Spain's new online safety law
As digital technology continues to shape how people interact, communicate and consume content, protecting children online has become an increasingly urgent issue. Recognising this, the Spanish government has proposed the Organic Law for the Protection of Minors in Digital Environments. The law is now in its final stages of approval. While comparable initiatives such as the UK’s Online Safety Act and California’s Age-Appropriate Design Code exist in other jurisdictions, the Spanish law stands out for its broad scope and emphasis on enforceable age assurance, platform accountability and digital literacy. Its comprehensive framework places it among the leading examples of
Articles
Jun 17, 2025
"We need an army of Elliots" - why it’s bonkers we’re not using facial age estimation to sell alcohol
Let’s just get this out there: humans are not great at guessing ages. Don’t just take our word for it. Studies have proven this to be the case. Most of us reckon we can largely say if someone is under 25 using the Challenge 25 technique but when put to the test, the truth comes out: retailers do let some under 18s buy alcohol. Not always and not everyone, but some people are incorrectly estimated to be older than they really are. Let’s be honest, this is not ideal. Now, to be fair, not all humans are created equal.
Articles
Jun 16, 2025
Why facial age estimation, the most accurate age checking tool, shouldn’t be left on the sidelines
Many of us have been there: standing at a self-checkout, scanning our shopping, only to hit a roadblock when the till flags an age-restricted item like a bottle of wine or a pack of beer. With age verification accounting for between 40 – 50% of interventions at self-checkouts, it significantly disrupts and slows down the checkout experience. We wait for a retail worker to approve the sale. The retail worker does a visual estimation of our age – they look at our face and guess whether we’re old enough to buy the item. Most retailers follow the Challenge 25
Articles
Apr 08, 2025
Introducing Yoti Keys: privacy-focused, seamless and anonymous age verification
We’re excited to announce a new age assurance solution: Yoti Keys. Yoti Keys let people verify their age once and gain continued access to an ecosystem of websites without having to prove their age again, regardless of if they are using an incognito or private browser. A Yoti Key, using passkey technology, doesn’t store any personal information. This helps people to remain completely anonymous but verified – all on their device. How a Yoti Key works Complete an age check: The user completes an initial age check to prove their age. They can choose which method to use,
Articles
Apr 02, 2025
France’s new age verification law: what it means for adult platforms and how to comply
Every month, 2.3 million minors in France access adult content online. In response, the French regulator Arcom has introduced strict new rules to ensure that only adults can access platforms with pornographic content. These measures, which come into full force on 11th April, aim to protect children while protecting the privacy of adults. In this blog, we answer some of the common questions about the new law and explore how our solutions can help platforms to comply. What are the new rules from Arcom? In October 2024, Arcom, (Audiovisual and Digital Communication Regulatory Authority), announced new rules for