Yoti blog
Stories and insights from the world of digital identity
Articles
Nov 25, 2025
Yoti completes 1 billion age checks - and counting!
We’re celebrating a huge moment in our journey: Yoti has now completed over 1 billion age checks! When we started out, we had a simple but powerful ambition: to help people prove their age without revealing their full identity. We recognised early on that not everyone has access to a document or always feels comfortable using it. That’s why we innovated and developed facial age estimation. Reaching this milestone – across facial age estimation, Digital IDs, identity document checks and our other secure age-checking methods – shows that our technology is being used safely and responsibly around the
Articles
Nov 19, 2025
Introducing Yoti Verified Calls
Yoti Verified Calls is a new innovative service, designed to combat identity fraud and cyber attacks, while building trust during video calls. It enables businesses and individuals to verify the identity of attendees before or during video calls, reducing the risk of impersonation, deepfakes and unauthorised access. The rising threat of deepfakes Barely a week goes by without a headline about deepfakes. Whether it’s a celebrity finding fake images of them circulating online, political leaders appearing in a deepfake video, or a member of the public scammed, the technology behind deepfakes is growing more accessible, believable, sophisticated and
Articles
Nov 13, 2025
How strong authentication powers Zero Trust and protects against cyber threats
Until recently, organisational cybersecurity typically relied on a fortress mentality, by building a strong perimeter with firewalls and VPNs, and trusting everything inside. But in today’s digital world of cloud apps, remote work and hiring, supply chain integrations, virtual connections and sophisticated attacks, that approach is no longer enough. Once criminals breach the walls, they can often move freely and undetected. If a business can’t reliably confirm who’s accessing its systems, it leaves the door open for cyber criminals. When authentication is weak, malicious actors can: Steal employee or customer login credentials through phishing and use them to access
A guide to Italy’s AGCOM new age verification regulations for adult content
Italy’s new AGCOM regulations for adult content, which come into effect on 12th November, emphasise two key points. The verifier must not know which platform or site for which the check will be used. The content provider must not obtain identifying personal data of the user, only a result like: ‘user is over 18’. This is known as the double blind method – ARGOM use the term double anonymity. Secondly, verification must be robust and each session, or visit, must be age-checked. ‘One and done’ age checks are not sufficient for repeat visits. Even if a user creates an
Articles
Nov 07, 2025
Yoti age checks now available for Shopify stores
If you sell age-restricted products on Shopify, we’ve got good news. It’s now easier than ever to add secure, seamless age checks to your online store. Yoti has now officially integrated with Shopify – one of the biggest ecommerce platforms in the world. That means Shopify merchants can now offer fast, privacy-preserving age checks for their customers. If you’re selling alcohol, vapes, knives or other age-restricted items, this integration helps you meet legal requirements without adding unnecessary friction to your customers’ journey. Why does this matter for Shopify merchants? Shopify powers millions of online businesses, including both independent
Articles
Nov 05, 2025
The rising challenge of detecting deepfakes
Artificial intelligence (AI) has come a long way in just a few years. What started as a tool for automating routine tasks and processing data more efficiently has now become integrated into nearly every industry. It seems as though it’s everywhere we look right now. One of the most controversial, and perhaps concerning, developments in AI is the rise of deepfakes. In simple terms, deepfakes are incredibly realistic synthetic media, such audio, video or images, generated by AI. These digital forgeries have become so convincing that telling real from fake is becoming a serious challenge. We look into how
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Get up to speed on what kind of company we are
Articles
Mar 25, 2025
Discover Yoti's B Corp Impact Report
We’ve reached a full decade of being a B Corp! At Yoti, we believe technology has the power to create a safer, fairer and more trusted world. But as the world of technology evolves, we know we must remain mindful of how we do business. As part of our commitment to balancing profit and purpose, we’re thrilled to announce the release of our new B Corp Impact Report. It highlights our progress and impact in the areas that matter most to our stakeholders, our community and the planet. Highlights include: Improving the accessibility requirements of
Articles
Aug 29, 2024
Protecting your heart and wallet: understanding romance scams
It is said that love makes the world go round. But as genuine daters are looking for love, there’s a growing risk of falling into a scammer’s trap. In this blog we explore the impact of romance fraud, common tactics used by fraudsters and how daters can protect themselves in their search for love. What is romance fraud? Romance fraud occurs when a scammer uses a fake profile and false identity to trick unsuspecting people on dating sites. They usually do this for fraudulent reasons and financial gain. The fraudster will often go to great lengths, convincing
Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with