Yoti blog
Stories and insights from the world of digital identity
Articles
Apr 29, 2025
Complying with Ofcom’s Protection of Children Codes: what you need to know about age assurance
With children’s online engagement at an all-time high, the UK government passed the Online Safety Act in 2023, aiming to make the UK ‘the safest place in the world to be online’. It places legal obligations on online services to prioritise user safety, particularly for children. As the UK’s communications regulator, Ofcom plays a pivotal role in enforcing the Act’s provisions. As part of phase two of the Act’s implementation, Ofcom published its Protection of Children Codes of Practice on 24th April 2025. Made up of over 40 practical measures, they outline how digital platforms must safeguard younger users
Articles
Apr 28, 2025
Thoughts from our CEO
In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin discusses the future of digital ID wallets in the UK, Yoti’s revenue growth, Ofcom’s role in protecting women and girls from intimate image abuse and the US Supreme Court’s ruling on age verification for accessing adult content. Growth of digital ID wallets Last month, I attended an event by the City of London Corporation and EY where they presented their report Securing growth: the digital
Articles
Apr 23, 2025
Strengthening existing age verification methods to meet modern challenges
In today’s digital landscape, effective age verification is key to helping us build a safer, more trusted online world. Whether it’s ensuring young people have age-appropriate experiences or preventing underage sales of age-restricted items, accurate age checks are crucial for safeguarding online users. We’re seeing a wave of age-related legislation come in around the world. With this, online services face the significant challenge of balancing user privacy with user safety. Alongside newer age-checking solutions, existing age verification methods still have their benefits. We look at how these methods can be strengthened for greater security, efficiency and user privacy.
Case studies
Apr 16, 2025
How Haypp strengthened age checks while enhancing the customer experience
“Yoti is our key partner for age verification in the UK market. We selected Yoti for their strong reputation in the European market and their demonstrable expertise in the field. Their state-of-the-art digital age verification has not only strengthened our compliance with legal regulations but also added value to our business by enhancing the overall shopping experience. We are deeply committed to not sell age- restricted products to underaged, meaning we always aim for excellence and only partner with those who share our vision.” Mattias Nording Head of Age Verification at Haypp The Haypp Group spearheads the global
Articles
Apr 09, 2025
Age estimations in our Digital ID app
Digital ID users can have their age estimated in the app, and then anonymously share the age result. This gives them a secure, private and easy way to pass age checks. – With lots of legislation being introduced to improve online safety, including the UK Online Safety Act and the EU Digital Services Act, more businesses are looking at how to verify the age of users. People should have a choice in how they prove their age, so they can choose the method that works best for them. They might use their identity document, complete a facial age estimation
Articles
Apr 08, 2025
Introducing Yoti Keys: privacy-focused, seamless and anonymous age verification
We’re excited to announce a new age assurance solution: Yoti Keys. Yoti Keys let people verify their age once and gain continued access to an ecosystem of websites without having to prove their age again, regardless of if they are using an incognito or private browser. A Yoti Key, using passkey technology, doesn’t store any personal information. This helps people to remain completely anonymous but verified – all on their device. How a Yoti Key works Complete an age check: The user completes an initial age check to prove their age. They can choose which method to use,
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Essential reading
Get up to speed on what kind of company we are
Articles
Mar 25, 2025
Discover Yoti's B Corp Impact Report
We’ve reached a full decade of being a B Corp! At Yoti, we believe technology has the power to create a safer, fairer and more trusted world. But as the world of technology evolves, we know we must remain mindful of how we do business. As part of our commitment to balancing profit and purpose, we’re thrilled to announce the release of our new B Corp Impact Report. It highlights our progress and impact in the areas that matter most to our stakeholders, our community and the planet. Highlights include: Improving the accessibility requirements of
Articles
Aug 29, 2024
Protecting your heart and wallet: understanding romance scams
It is said that love makes the world go round. But as genuine daters are looking for love, there’s a growing risk of falling into a scammer’s trap. In this blog we explore the impact of romance fraud, common tactics used by fraudsters and how daters can protect themselves in their search for love. What is romance fraud? Romance fraud occurs when a scammer uses a fake profile and false identity to trick unsuspecting people on dating sites. They usually do this for fraudulent reasons and financial gain. The fraudster will often go to great lengths, convincing
Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with