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Stories and insights from the world of digital identity

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Why testing data is as important as training data for machine learning models

When developing machine learning systems for facial age estimation, the conversation often centres on the training data: how much you have, how diverse it is, how inclusive it is, and how well it represents your end users.  Not to mention, where the data comes from.  Intuitively, that focus makes sense. More data presumably leads to better models. But test data is just as important, and in some ways, even more critical for ensuring models perform effectively. Training data: more isn’t always better Common sense would suggest that for a machine learning model “the more data, the better.” And that’s

4 min read
An image of a young male holding a mobile phone. The accompanying text reads 'Texas App Store Accountability Act: United States'.

Texas App Store Accountability Act: what it means for age assurance worldwide

The State of Texas has passed a landmark law – the App Store Accountability Act – that places legal responsibility for age checking squarely on app store operators. Utah was the first state to enact this type of legislation, now followed by Texas. This new regulatory shift has far-reaching implications for digital safety, privacy and innovation around the world. As an age assurance provider, we believe it’s critical to explain the significance of this development, highlight the practical challenges it raises, and offer a path forward that protects both users and platforms. One of the main weaknesses of this

8 min read
An image of Robin with accompanying text that reads "Thoughts from our CEO, Robin Tombs, May 2025".

Thoughts from our CEO

In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin chats about the UK’s supermarket trials, the growing momentum behind digital ID and developments in online safety regulations.   Facial age estimation and Digital ID supermarket trials Many Yoti followers will know we developed effective facial age estimation at the end of 2018 – over 6 years ago. After several UK supermarkets pleaded for the Home Office to trial the technology at self-checkouts, trials were completed

13 min read
An image showing a woman using her mobile phone. An illustration shows that the owner of the account matches the person who attempting to log into it.

Protecting your business and customers from account takeover

In today’s digital world, we have dozens of online accounts. These range from online banking to social media, dating apps to gaming platforms. Though convenient, this opens the door to the rapidly growing threat of account takeover fraud. Account takeover fraud is surging, with global losses expected to hit $17 billion by the end of 2025. The number of account takeover attacks is rising sharply too, increasing by 24% year-over-year in 2024. This blog walks you through what account takeover is, how it happens and what you can do to prevent it.   What is account takeover? At its

8 min read
An image of two people in an office, sitting at a desk and working together with a laptop.

Effective ways to improve your AML compliance

Managing financial crime presents a complex challenge for financial institutions. Due to its covert nature, the full scope of money laundering is difficult to truly know. The United Nations Office on Drugs and Crime (UNODC) estimates that between 2-5% of global GDP (up to $2 trillion in US dollars) is laundered every year. As financial crime becomes more sophisticated and regulations grow tighter, businesses must prioritise robust anti money laundering (AML) measures. Industries like banking, fintech and financial services need strong AML processes to protect themselves from fraud, penalties and legal risks. We explore how your business can strengthen

7 min read

Yoti MyFace liveness white paper

Learn how Yoti’s liveness solution can help you defeat spoof attacks Liveness is an essential part of any verification or authentication process. It gives you reassurance that you are dealing with a real human. Read our latest white paper on liveness to learn how Yoti’s MyFace liveness solution can help defeat presentation attacks including: Paper image Mask  Screen image Video imagery Deep fake video Injection attacks Bot attacks   Key takeaways from the report Yoti’s MyFace solution is NIST Level 2 approved with 100% attack detection. Why liveness is important for verification and authentication. The difference between active and

2 min read

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