Yoti blog

Stories and insights from the world of digital identity

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An image showing a woman using her mobile phone. An illustration shows that the owner of the account matches the person who attempting to log into it.

Under the hood of facial age estimation

Since the UK Online Safety Act came into force on Friday 25th July, there has been a lot of discussion about how effective age checks are.  Facial age estimation has been approved by Ofcom as a high assurance method for online age checks. It’s a quick, private and effective way to confirm if someone is above or below an age threshold.  Each facial age estimation is quick and simple – taking around one second. This has sparked conversation when talking to businesses, press, regulators and governments – one of the most striking comments we’ve heard when showing them the

4 min read
An image of Robin with accompanying text that reads "Thoughts from our CEO, Robin Tombs, July 2025".

Thoughts from our CEO

In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin focuses on the Online Safety Act, talking about facial age estimation accuracy rates, the increase in Digital ID usage and reaction to the new legislation coming into effect.    Online Safety Act sparks Digital ID boom The UK’s Online Safety Act came into effect on Friday 25th July, delivering some bumper results for Yoti. We launched our “Porno Pete” video across TikTok, YouTube, Instagram and Facebook

11 min read
A person using Yoti's facial age estimation technology on a laptop.

Meet our anonymous facial age estimation technology

We developed our facial age estimation technology to provide a secure and private way to prove your age, without sharing identity documents or personal details like name or date of birth. It’s fast, accurate and anonymous. Here’s how our facial age estimation technology works, how it’s designed and why it’s one of the most privacy-friendly solutions available.   What is facial age estimation? Facial age estimation is a safer and easier way to prove your age to access age-restricted goods, services and content. Completing a facial age estimation takes seconds – all you need to do is take a

5 min read
An image of someone holding their mobile phone. On the screen, the platform is asking for the user to verify their age to access age-restricted content.

Why am I being asked to prove my age online?

If you’ve recently been asked to prove your age while trying to access a website, use an app or watch a video online, you’re not alone. The UK’s Online Safety Act is now in force. From 25th July 2025, businesses are required, by law, to take stronger steps to protect children from harmful or inappropriate content online.  One of the biggest changes is the introduction of age checks for online users. We break down exactly why you’re being asked to prove your age, how it works, what it means for your privacy and how we’re helping make age checks

8 min read
An image of a boy sat at home, using his mobile phone

Yoti supports platforms as UK’s Online Safety Act comes into force

Today marks a major moment for the internet in the UK: the country’s new Online Safety Act officially comes into force, bringing in a new chapter of accountability for digital platforms and service providers. From social media and gaming, to porn and dating, we’re pleased to be supporting platforms with highly effective, robust and privacy-preserving age assurance solutions. The legislation requires platforms to protect children from harmful or inappropriate content, prevent underage access, and build safer digital environments. Yoti’s age assurance technology is helping platforms to meet these new standards whilst protecting user privacy and anonymity. We’ve also been

4 min read
An collection of images displaying the different ways that you can prove your age. The images shown represent facial age estimation, Digital IDs, age checks with an ID, credit card checks and checks using a third-party provider.

How can I prove my age online?

You may have noticed that you’re being asked to prove your age more often online. This may be when you’re signing up for new streaming services, buying something online, making a new social media account or trying to access adult content. The UK’s Online Safety Act comes into effect on 25th July. It states that ticking a box saying “I’m over 18” is no longer good enough to keep children safe online. As a result, platforms must bring in stronger age checks for their users. It’s the responsibility of each platform to decide which age checking methods to accept.

10 min read

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