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Launching Post Office EasyID: a smarter way to prove who you are in store and online

Launching Post Office EasyID: a smarter way to prove who you are in store and online

We are delighted to announce the launch of the new Post Office EasyID app. As the name suggests, it’s your ID made easy and puts your valuable personal data on your phone and under your control. It’s free, smarter than your regular ID and lets you conveniently prove your identity in person and online, with just a tap or scan of a QR code.  Following in the footsteps of digital money, we believe it’s time for Digital ID to shine and become your next phone essential. Particularly in the era where services continue to migrate online and contactless following the coronavirus pandemic. This digital transformation calls for a smarter, safer and easier way to prove who you are. That’s why Yoti and Post Office are working together to deliver EasyID.   What makes EasyID, easy? Long gone are the days of needing your passport or driving license just to buy a lottery ticket or pick up a parcel. EasyID lets you prove who you are on your phone, so you can leave your important documents safe at home. What makes it easier than using your physical ID documents? Fast: Your EasyID is a smarter ID that can be shown quickly and easily to staff in-store or with businesses online. Convenient: You no longer have to search for ID documents to do tasks that should be simple, like collecting a parcel. All of your identity details are now all in one place on your phone. Reusable: Once you have created your EasyID account and verified your identity, you can use it to prove who you are to all participating businesses. Safe: All of the details added to your digital ID are encrypted to securely store your data on your phone. Only you have the key to unlock your encrypted details, protecting you against identity fraud. Data-minimised: Share less data with businesses and only show what’s important. For example, show just your age to purchase age-restricted goods or just your full name to collect a parcel.    EasyID is accepted at over 25,000 locations across the UK Whether you’re one of the millions of people collecting a parcel from one of the 10,500 Post Office branches or buying lottery tickets from your local convenience store, you can use your EasyID. In fact, over 90% of the UK population live within a mile of a place where you can use your EasyID. Simply lookout for the EasyID or Yoti stickers in Post Offices, Payzone locations and many other convenience stores. Wherever the Yoti ID app is already accepted, you’ll be able to use EasyID – with many digital-first businesses including dating sites, estate agencies and social networks on the growing list. For the full list of participating sites and locations, click here.   It’s simple: set up your EasyID in minutes Add your phone number and create a 5 digit PIN to secure your account Use your phone camera to take a selfie so we can verify you Scan a government-issued ID to add your personal details to your EasyID   Building the UKs trusted identity network Yoti and Post Office partnered earlier this year to drive digital transformation in the UK. EasyID is the first of many products and services we’ll introduce that use the latest technology to help individuals, Postmasters and businesses unite against identity fraud – online and in person. EasyID is built on our shared principles of data minimisation and privacy to help businesses and individuals connect more securely, with added confidence that people are genuine. This builds trust and makes it more efficient to get things done. Everyone wins. It takes just hours for businesses to integrate into our secure identity network, bringing instant access to the millions of people that share our belief in digital identities. Whether you’re a small local or national scale business, we have the right solutions for you. Yoti and Post Office gives you access to the only identity network that covers the whole UK, online and in person with 11,500 branches.   Nick Read, Chief Executive at the Post Office, said:  “Our free-to-use Post Office EasyID app is all about making life a little bit easier for the millions of people who use our branches to collect their parcels and other mail. Having the app means you don’t need to show a physical copy of your driving licence or passport to prove your identity, meaning a quicker and safer experience in a branch.      “The app allows customers to build their own secure digital identity on their smartphone, enabling them to easily control and prove who they are to whichever business they want to interact with. We see this as an exciting opportunity for customers and postmasters alike and expect the app to become a standard way of verifying ID for many businesses nationwide. “For Postmasters, the app brings a range of particular advantages. As well as making the collection process faster, it will encourage people to choose delivery to Post Offices and help drive footfall. In addition, the app can be used for proof of age in Post Offices and shops, to buy age-restricted items including lottery tickets and medicines.”   Yoti CEO, Robin Tombs, said: “We’re delighted to launch Post Office’s EasyID across the UK and make proving identities safer for consumers and businesses alike. The journey to a world where everyone can be universally recognised is underway – good timing too with rates of fraud on the increase and more of our lives spent connecting with digital services and online.  “Far too many people find it hard – or even impossible – to prove who they are. The lack of correct documentation, fear of fraud, struggles with digital processes, and frustration with the time it might take has held people back from being recognised, running the risk of them being left behind. Technology, however, is an enabler, and the UK, with its culture of digital adoption, has the potential to lead the world on this.  “There are already thousands of businesses accepting our digital identities, and together with the Post Office, we are a step closer to becoming the UK’s trusted identity network, building transparency and trust amongst consumers and making a positive difference to society.” Make the most out of the Yoti digital identity network today. For more information about EasyID, read more here.

6 min read
Romance fraud: how to tell if your being scammed with Yoti peer-to-peer checks

Romance fraud: how to tell if your being scammed with Yoti peer-to-peer checks

In 2020, there were over 270 million online dating users and 2.89 billion users of social media. People have been seeking virtual social and romantic relationships more than ever before, with dating sites seeing huge increases in platform usage following the enforcement of national lockdowns. But if you have ever made one of these accounts, you’ll know just how easy it is to make a profile using a false identity. This practice has given rise to a phenomenon called romance fraud, which UK Finance reported to have cost its victims a total of £18.5 million. There have since been calls for dating and social media providers to ask their users to add their ID to their profiles. In an effort to protect people from scammers, verifying someone’s identity when creating their account means that users can be assured that they really are talking to who they think they’re talking to.   What is romance fraud? Romance fraud, like catfishing, is the emotional manipulation of an individual, but with one clear difference: it’s illegal. Under the Fraud Act 2006, romance fraud, otherwise known as dating fraud, becomes a crime as soon as the perpetrator asks for money under false pretences. It is thought that the increase in romance fraud in 2020 is a result of ‘lockdown loneliness’. With national lockdowns leaving people starved of human interaction, it is easy to see why many people fall victim to scams that hone in on emotional vulnerability. Whilst best practice is to not send money or personal information to people you do not know or trust, there are steps you can take to avoid falling victim to these crimes.   Do your own checks with Yoti Daters can use the free Yoti app to carry out peer-to-peer identity checks. This allows them to privately share personal details with the people they meet online to verify that they are who they say they are. All information shared with Yoti’s peer-to-peer checks is verified from real ID documents, so you can be rest assured that the details have been checked. For example, you may want to verify the name, age and gender of the person you are speaking to online before you meet up with them for the first time. You can also swap other details, such as a selfie, a mobile phone number and nationality. Simply choose which information you want to share. Read more How to use Yoti peer-to-peer Go to the Yoti app. Tap Share and select the details you’d like to swap or share, like your photo or full name. Choose how to swap your details (via text, email or face to face). Once the other person has approved your request to swap details, you’ll get the exact same details from them. Call for dating sites to do more to protect romance fraud victims Whilst some dating sites are already checking their user’s identities, many do not have systems in place to deter people from making fake accounts. By asking their users to upload an ID document and using a trustworthy identity verification provider, dating and social media providers can rest assured that their users are genuine. For more information on how digital identity can change the way we date and socialise online, get in touch to hear more.

3 min read
Yoti - who we are and what we do

Yoti - who we are and what we do

We built Yoti to help everyday people prove who they are in an easier and safer way. This started with the Yoti app, and as we saw the usefulness of digital identity, we continued to develop innovative technology to help people prove who they are to businesses, governments, and websites. To make sure that we develop our business and our products in the right way, we have a strong ethical framework and a rich social purpose strategy that explores the world of digital identity far away from our London headquarters. We started in 2014 – and it still feels like we’re only at the beginning of our journey. Read more about Yoti

1 min read
Yoti named in the latest cohort of the FCA’s digital sandbox

Yoti named in the latest cohort of the FCA’s digital sandbox

We’re delighted to announce that we’ve been accepted into the FCA regulatory sandbox, which is designed to test innovative financial products and services. We believe that the Yoti digital ID app will transform many everyday experiences. It’s great to be able to show how Yoti can make life simpler and safer for financial organisations and their customers. The reusable Yoti digital ID app with enhanced fraud screening capability will help transform the customer experience, access to finance and fraud prevention in the prepaid card market. We’ll be delivering this with two of our valued partners, Synectics Solutions and embedded financial services provider Orenda Financial Solutions. The sandbox is for businesses delivering innovation in the UK financial services market and follows a successful pilot last year. The sandbox aims to provide participant businesses with the opportunity to test products and services in a controlled environment, reduce time-to-market at potentially lower cost, identify consumer protection safeguards and offer better access to finance. John Abbott, Chief Business Officer at Yoti said: “At the heart of Yoti’s reusable digital identity app and credential management platform is the drive to protect businesses from financial crime and fraud, improve customer journeys and empower individuals to take control of their data. We are delighted to be working with Orenda and Synectics through the FCA’s Sandbox. This secure approach will save time and money and become an innovative blueprint for reusable identity and fraud screening.” At the end of the regulatory sandbox period, the tests will be reviewed with the firm’s allocated sandbox case officer to assess the test against a range of success measures. The FCA will then work closely with each participant to ensure that the appropriate course of action is taken as they progress out of the sandbox. Synectics Solutions’ Chris Lewis, Head of Solutions said: “The sandbox pilot proved hugely valuable as an opportunity to collaborate across the financial services sector to drive future innovation and world-leading expertise. Across the industry, we have many shared objectives and by sharing best practice and lessons from such a wide range of organisations and test cases, we will help to improve the industry as a whole.” Alistair Swanepoel, Chief Risk Officer at Orenda said “Orenda, as an embedded financial services provider, is excited to be working in conjunction with Synectics and Yoti on this regulatory Sandbox pilot, which through testing digital ID solutions has the potential to provide benefits to the overall financial services industry.” For more information, please read our whitepaper.

3 min read
Our approach to tracking and analytics

Our approach to tracking and analytics

We set up Yoti to give people a safer way of proving who they are. Instead of giving over your full identity details each time you had to prove one thing about yourself, we built an app that stores your ID as attributes that you can share individually.  With the Yoti app, you can just share the fact that you are over 18, and keep the rest of your information, including your date of birth, private. This approach is called data minimisation and is designed to protect your privacy. We do verify your ID document is real and so are you, but once our checks are complete, we can’t see your data. Only you have the key to decrypt it by unlocking your app with your phone. In truth, we don’t know who our users are, which can make our life more difficult at times. But our business model is built on charging businesses to receive data-minimised identity details via the Yoti app – we’re not in the business of selling data. We do, however, collect minimal amounts of data to improve our app performance and our website. Here’s how it works.   Analytics on our website We use cookies to understand how our ads and website are performing. The first time visitors land on yoti.com they are presented with a cookie preference manager.  The cookie banner is front and centre when entering the site, and cannot be dismissed. We will only ever drop cookies if the ‘Accept’ preferences are clicked and users can update their settings by clicking on the Cookie Settings link in the footer of the website. Earlier this year we removed button nudging techniques to give each option equal weighting. We use cookies for tracking the effectiveness of our ads, website analytics, business contacts and for retargeting campaigns. Our retargeting campaigns are shown to businesses only, and we only ever show ads to people that have shown an interest in our solutions. We also limit the number of ads shown to people where possible, currently 3 per week. You can read more information on what cookies are and how we use them in our privacy policy.   Analytics in the Yoti app We use Adjust mobile attribution to anonymously track and analyse which marketing channels or sources are working best for the Yoti app. We’re particularly interested in how well those channels direct users to download the app and how, once the app has been downloaded, it’s being used.  For instance, which of our ad campaigns best encourage persons to add their ID document to their Yoti app. This helps us optimise our campaigns to ensure we’re targeting ads at people more likely to use the Yoti app. Currently we only ever track up until a user shares their details for the first time. In addition, we don’t run any retargeting campaigns. With Adjust, we use aggregated and anonymised data only. We do not and cannot identify individual users or their behaviour. Equally, we never sell on or transfer any data to third parties without permission. This is firmly against our business principles. You can read more information on how we use analytics in the app in our privacy policy.  If you have any questions about privacy at Yoti, please message privacy@yoti.com.

3 min read
Welcoming our ten millionth Yoti app download 🚀

Welcoming our ten millionth Yoti app download 🚀

We started out in 2014 with a huge, complex task built around a simple mission – to fix the broken identity system and make it simpler and safer for people to prove who they are. This has been our driving force from day one and will continue to shape how we develop our business and products. It’s our purpose. Yoti has grown from a small team with the goal of putting people’s ID on their phone, to a global identity network verifying people and their ID documents from over 195 countries. This is now backed by a suite of identity solutions that span authentication, eSignatures and privacy-preserving, age estimation AI. We’ve now performed over 450 million age and identity checks. We’ve won awards thanks to our focus on security and privacy, built an incredible dedicated team and roster of organisations that share our mission to use digital identity as a force for good… And today, we’re celebrating our 10 millionth Yoti app download along with over 2 million UK installs. It’s a huge milestone and achievement everyone at Yoti is proud of and we want to thank everyone who has supported us to get here.  As we embark on the next chapter of our journey, in partnership with the Post Office here in the UK and with leading brands and organisations around the world, we’re excited to be taking even bigger strides on our mission. Join the digital identity revolution with Yoti.

2 min read