Rachael Trotman Profile Picture

Rachael Trotman

Our communications manager for all things press and news.

Woman considering a bottle of wine in a shop with the UK "Challenge 25" logo overlayed

Challenge 25: Enhancing age checks with facial age estimation and Digital IDs

‘Challenge 25’ is a scheme used by retailers who sell age-restricted products. It requires shoppers who are over 18 but look under 25 to show ID. But why was Challenge 25 introduced and how can age estimation technology and Digital IDs strengthen age checks in today’s world?   The history of Challenge 25 In 2005, test purchases revealed that some retailers were selling age-restricted items to underage customers. This testing was part of the Government’s Alcohol Misuse Enforcement Campaign (AMEC). Research commissioned at the time explored why these underage sales were taking place. The key finding showed that retail staff

6 min read
Yoti and CreditLadder logos presented together

CreditLadder teams up with Digital ID Connect to offer Rent Reporting to their users

12th January 2024, London, UK – CreditLadder, the UK’s first and largest rent reporting platform, is working with Digital ID Connect, the UK’s largest digital identity app network. This will allow Digital ID app users to seamlessly report their rental payments into the four main credit reference agencies.    Just under 40% of people in England rent, and this increases to over 50% in London*. To help bring financial fairness to these tenants, CreditLadder has now reported over £1 billion in rent payments – this means these payments now appear on credit files therefore allowing lenders to see that on-time rent

3 min read
An illustration depicting the job of a super recogniser to match faces with identity documents and photographs

Inside the unique role of Yoti's Super Recognisers

A Super Recogniser is a person with an innate ability to recognise faces. Only 1-2% of the global population who take the tests are classed as Super Recognisers. At Yoti, our Super Recognisers match faces 1:1. This means they can compare the photo on an identity document with a selfie and determine if it’s the same person. We do this if our automated check does not conclude this with high confidence, to help with trickier account creations, or when businesses want increased confidence about a person’s identity. Our highly skilled team of Super Recognisers also complete visual document verification checks

4 min read
Yoti and HSBC UK logos

Digital identity company Yoti receives £12.5 million funding from HSBC

This is part of a wider funding round; with Yoti raising £20 million in total  22nd December 2023, London, UK – Digital identity company Yoti has received £12.5 million debt funding from HSBC, and a further £7.5 million convertible debt funding from existing shareholders. The £20 million funding will support the continued growth of the company through to achieving profitability and beyond. This funding round follows the £10 million Lloyds Banking Group invested in Yoti earlier this year. Yoti’s total funding to date now exceeds £166 million; the majority provided by its founders and angel investors since it was founded

3 min read
A look back on 2023

A look back on 2023

It’s been another busy year for all at Yoti. We launched a new Digital ID app with Lloyds Bank, continued to campaign for a safer internet, recertified as a B Corp and completed over 6.5 million age and identity checks every month. That and much more! Here’s a lookback on some of our favourite highlights from the year…    Launched a new Digital ID app with Lloyds Bank Lloyds Bank released a new Digital ID app – Lloyds Bank Smart ID. The app, which is built using our technology, gives people a more private, secure and convenient way to prove

5 min read
An illustration of a balaclava-wearing criminal on a laptop screen, with a Christmas hat positioned on top of the laptop

Stay Merry and Scam-Free: Avoiding a Criminal Christmas

With identity fraud peaking over the festive season and many shoppers now doing the bulk of their Christmas shopping online, it’s more important than ever to know how to protect yourself and your personal information.  Louise Bruder, our Super Recogniser and Training Manager, is well equipped to share her top tips on how to stay safe this festive season:   Check who you’re buying gifts from If you’re planning to buy your loved one a gift from an online marketplace it’s important to know who you’re buying from. After all, it’s very common for scammers to list fake concert tickets

5 min read