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Rachael Trotman

Our communications manager for all things press and news.

Yoti facial age estimation evaluated in the NIST Face Analysis Technology Evaluation program

Yoti proven to be the most accurate facial age estimation algorithm for those aged 13-16, a key age group for online age regulations and child safety  30th May 2024, London, UK – Digital identity company Yoti has had its facial age estimation technology independently evaluated by the National Institute of Standards and Technology (NIST), a US agency who provide standards and certification for businesses. The standards and measurements set by NIST are used as a benchmark for technological innovations globally. NIST evaluated Yoti’s facial age estimation as part of their Face Analysis Technology Evaluation (FATE) program.  NIST has

5 min read

Thoughts from our CEO

In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin gives a summary of recent age verification events, the growing threat of AI voice cloning scams and how Digital IDs can protect you from online scams.    Summary of age verification events The last few months have been a really busy time in the age verification world. Here’s a snapshot of some of the key events from the last 10 weeks: 11 March – the US

7 min read

How age assurance builds trust and safety on gaming platforms

There is a growing agreement that more needs to be done to improve online safety. Regulators around the world are introducing new laws to make the digital world safer and ensure young people have an age-appropriate experience online.  With legislation such as the Age Appropriate Design Code, the UK’s Online Safety Act, and the EU’s Digital Services Act reshaping the industry, gaming companies are facing a new era of accountability and responsibility. From implementing age assurance measures to ensuring age-appropriate content and experiences, gaming companies must navigate the regulatory landscape while prioritising user safety and privacy.  This blog explores some

9 min read

Thoughts from our CEO

In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin chats about why facial age estimation is not easy to spoof, the recently passed age verification law in Texas, and the importance of human fallback for identity verification.   Texas age verification law The US state of Texas can continue with their new law requiring platforms with adult content to verify the age of all users. The government said this is part of their legitimate interest in

5 min read

Yoti assessed in the NIST Face Analysis Technology Evaluation program

An increasing amount of legislation is being introduced globally demanding that organisations effectively check the age of their users. It’s important that these age checks are inclusive; people should have a choice in how they prove their age. Regulators are recognising that not everyone will feel comfortable or be able to use a method based on identity documents. Facial age estimation gives people a way to prove their age without sharing their name, date of birth and other personal information from identity documents. It can improve online safety and help companies to comply with legislation, without having to process or

3 min read
Girl relaxing on sofa using smartphone

Understanding the Kids Online Safety Act (KOSA)

From the UK’s Online Safety Act to Europe’s Digital Services Act, we’re in an era of increasing online safety regulation. In the US, the Kids Online Safety Act (KOSA) is a significant piece of legislation, currently making its way through Congress.  This blog looks at some of the requirements of KOSA and what this would mean for companies.   What is the purpose of KOSA? First introduced in February 2022 by Senators Richard Blumenthal (D-CT) and Marsha Blackburn (R-TN), KOSA aims to protect children from harm online. It would require platforms to limit addictive features, allow young people to opt

6 min read