Age assurance
Press releases
Nov 24, 2022
THG Ingenuity partners with Yoti for digital age verification solutions
London, UK – 18th November 2022 – Yoti, the digital identity company, has today announced its partnership with THG Ingenuity, THG’s proprietary technology platform specialising in taking brands direct-to-consumers (“DTC”) globally. Yoti will provide age verification solutions on the THG Ingenuity platform. This will allow THG clients to strengthen age checks and protect underage customers from buying age-restricted products. Yoti’s age verification solutions include facial age estimation technology, a digital identity app and ID document verification. THG Ingenuity clients can choose which solution complements their business, and ensure they meet regulatory and local market requirements for selling age-restricted goods and
Articles
Nov 10, 2022
Myth busting age verification
When we’re asked to prove our age we typically show an ID document, like a passport or driving licence. In some instances, we may even show a credit card. But doing so results in us revealing a lot of personal information, like our full name, address or passport number. If a business needs to know we’re the right age for something, that should just be a yes or no answer. We shouldn’t need to share any personal information to prove we’re the right age. A new chapter is beginning though. One where we can prove our age, without risking our
Articles
Oct 14, 2022
Everything you need to know about our facial age estimation technology
We’re really proud of our facial age estimation technology, but it’s important to us that we tackle some common misconceptions. So we’ve answered some of the most important questions we get asked about facial age estimation. What is facial age estimation? Our facial age estimation technology accurately estimates a person’s age based on a selfie. We built it to give everyone a secure way to prove their age without sharing their name or ID document. This privacy-friendly approach doesn’t require any personal details or ID documents, and all images are instantly deleted once someone receives their estimated age
Articles
Sep 06, 2022
Report Remove - one year on
We’re immensely proud to be working with Childline and the Internet Watch Foundation (IWF) as part of our ongoing commitment to child protection. It’s been just over a year since we officially launched Report Remove, a tool to help young people report explicit images of themselves on the internet. To use the tool, a young person needs to prove they are under 18. Yoti gives a young person a private and safe way to prove their age, without needing to show ID documents or share personal data. We’re delighted that our tech is helping to make a difference in protecting
Articles
Aug 31, 2022
Play Verto research: young people’s attitudes towards facial age estimation
We joined forces with the team at Play Verto for an exciting piece of research to understand what young people thought about facial age estimation technology. Facial age estimation accurately estimates a person’s age based on a selfie. We built it to give everyone a secure way to prove their age without sharing their name or an ID document. The technology can help businesses to create age-appropriate experiences. It can prevent kids from accessing age-restricted content and platforms, and prevent adults from entering platforms for children and engaging with a younger demographic. The results Play Verto reached out to parents
Articles
Jun 24, 2022
Helping Instagram provide new ways to verify age
Anyone who tries to edit their date of birth on Instagram from under the age of 18 to 18 or over is asked to verify their age. They can either upload their ID (which is powered by Meta) or use Yoti’s facial age estimation technology. This was first introduced in the US and has since expanded to the UK, Europe, Brazil, India, Mexico, Canada, South Korea, Australia, and Japan. Meta’s approach to age verification In 2019, Instagram began asking people to provide their age when signing up for the platform. Since then, they’ve continued to ask people for their
