Age assurance

Yoti & instagram logo lockup

Helping Instagram provide new ways to verify age

Anyone who tries to edit their date of birth on Instagram from under the age of 18 to 18 or over is asked to verify their age. They can either upload their ID (which is powered by Meta) or use Yoti’s facial age estimation technology. This was first introduced in the US and has since expanded to the UK, Europe, Brazil, India, Mexico, Canada, South Korea, Australia, and Japan. Meta’s approach to age verification In 2019, Instagram began asking people to provide their age when signing up for the platform. Since then, they’ve continued to ask people for their

4 min read

The different ways to check age

Checking age no longer has to rely on seeing an ID document. In fact, you don’t even need to see a name.  With Yoti age verification, businesses can check the age of their users without processing or storing any personal data. Users choose their preferred way to prove their age, from convenient things like a selfie or an email address. We work out the age, delete the personal data and share just the result with the business. That way, businesses can be confident they’re delivering age-appropriate services to the right people, whilst protecting their privacy. Here are the different

4 min read
Safer internet day 2022

Safer Internet Day: Helping young people thrive online

Today we’re celebrating Safer Internet Day (SID) – an EU-lead initiative encouraging safer and more responsible use of online technology. On this day, organisations around the world promote the safe and positive use of digital technology for young people. As part of the global landmark event, this year, the UK will explore the theme ‘All fun and games? Exploring respect and relationships online’. Young people are shaping the interactive entertainment spaces they are a part of and SID 2022 celebrates their role in creating a safer internet, whether gaming and creating content or interacting with their friends and peers.

4 min read

The UK's Online Safety Bill: moving towards a safer internet

The Online Safety Bill is the UK Government’s chance to make the internet safer for all. It is also a major step forward in the battle against online harms and goes hand in hand with our commitment to protect young people and the vulnerable online. While it’s the responsibility of everyone to make the internet a safer place, regulation is necessary to make businesses act responsibly.   The Online Safety Bill’s key recommendations Since a first draft was issued in May, MPs and peers have made four recommendations, as well as many others, to strengthen the Bill:  What’s illegal offline

4 min read
images of people with their ages next to them

Age assurance: helping young people thrive online

“Age assurance is simply a gateway to the bigger prize of building the digital world young people deserve.” – 5Rights Foundation, But How Do They Know It’s a Child?   Recent advancements in regulation and technology have transformed the ways we now check how old someone is online. Until recently, designing age appropriate services for young people from the ground up didn’t seem possible, with businesses accepting that young people would simply have to face being exposed to online harm. But, thanks to intelligent age assurance technology, we now have valuable and powerful tools that can help platforms start

8 min read
child using age estimation on laptop

Learning more about our facial age estimation

This blog is now outdated. For the latest information about our facial age estimation technology, take a look at our dedicated fact sheet. ***** Facial age estimation is a valuable age assurance tool helping industries to provide age appropriate products and services worldwide. Using a combination of AI technology and liveness anti-spoofing, our tools are helping businesses know their customers are the right age to access their product or services without knowing anything more about them. We want to make sure you have all the information you need to navigate facial age estimation. We’ve compiled some

5 min read