Age assurance

An image showing a person's hands using a tablet device. Several dots connected by dashed lines illustrate the concept of connections or a network.

Yoti age tokens, passkeys and privacy: Reflections on 6 years of scaling privacy-preserving age assurance

Over recent months, there’s been growing buzz in the industry about privacy-preserving ways to prove age online. Device-bound age tokens, passkey-binding and cryptographic signals that confirm someone is “over 18” without sharing any identity details are increasingly being discussed as if they’re brand new ideas. It’s great to see this conversation picking up. The online world needs ways for people to prove their age in seconds, with minimal data and maximum privacy. But it’s worth adding a bit of context.   Yoti age tokens have been around since 2019 We introduced Yoti age tokens back in 2019. These are

6 min read
An image of a teenager holding and using his mobile phone.

Yoti helps platforms navigate Australia’s new social media age restrictions

Australia’s new age restriction laws for social media come into effect today, signalling a major shift in how online services must support age-appropriate access for younger users. As platforms prepare for increased regulatory scrutiny and tight compliance timelines, Yoti is enabling our social media partners to deploy trusted, privacy-preserving age assurance at scale. These reforms, led by the eSafety Commissioner, require major social media platforms to take ‘reasonable steps’ to stop under 16s from creating an account or using their services. There are no exceptions to this age limit, not even those with parental consent. The rules apply to

3 min read
An image of a girl lying on a bed and using a mobile phone.

Keep calm and carry on - what to expect ahead of Australia's age checks for social media

We’ve been talking to a number of media outlets ahead of Australia’s upcoming social media ban for under 16’s – set to kick in on 10th December – and thought it was worth sharing our insights more widely. After all, there’s plenty of speculation about what will actually happen: Will systems cope? Will there be issues accessing sites? Will everything grind to a halt? After supporting a number of countries across the world as they’ve rolled out age assurance measures (including the UK Online Safety Act’s launch in July this year), we can say with confidence that the infrastructure

7 min read
An celebratory image which says "1 billion age checks completed". Underneath the text are images representing the different types of age checks that Yoti offers such as facial age estimation, Digital IDs and identity document checks.

Yoti completes 1 billion age checks - and counting!

We’re celebrating a huge moment in our journey: Yoti has now completed over 1 billion age checks! When we started out, we had a simple but powerful ambition: to help people prove their age without revealing their full identity. We recognised early on that not everyone has access to a document or always feels comfortable using it. That’s why we innovated and developed facial age estimation. Reaching this milestone – across facial age estimation, Digital IDs, identity document checks and our other secure age-checking methods – shows that our technology is being used safely and responsibly around the

4 min read
A screen showing a Shopify site selling knives. An additional screen shows the different ways that customers can prove their age.

Yoti age checks now available for Shopify stores

If you sell age-restricted products on Shopify, we’ve got good news. It’s now easier than ever to add secure, seamless age checks to your online store. Yoti has now officially integrated with Shopify – one of the biggest ecommerce platforms in the world. That means Shopify merchants can now offer fast, privacy-preserving age checks for their customers. If you’re selling alcohol, vapes, knives or other age-restricted items, this integration helps you meet legal requirements without adding unnecessary friction to your customers’ journey.   Why does this matter for Shopify merchants? Shopify powers millions of online businesses, including both independent

5 min read

Italy’s new age verification regulation for online platforms

In May 2025, AGCOM, Italy’s Communications authority, adopted Resolution No. 96/25/CONS, which formally approves the rules for online age verification of users accessing adult content. Similar to the UK’s OFCOM and France’s ARCOM regulators, AGCOM requires websites with pornographic content to implement robust age verification checks for users to ensure they are over 18. All three regulations are designed to protect minors from accessing age restricted content.  Italy’s AGCOM has specified two important requirements: Checks must be double blind – that is, age verification providers cannot see what platform is submitting the check, and the platform cannot see any

2 min read