18th January 2023, London, UK – Leading Muslim dating and marriage app Muzz (formerly muzmatch) has partnered with digital identity company Yoti to give singles increased confidence and transparency over who they are connecting with online.
Muzz has integrated Yoti’s photo verification technology to confirm every dating profile belongs to a real person. On account creation, users are required to take a selfie, which will be analysed by Yoti’s proprietary passive liveness technology, MyFace. The technology checks that the selfie is captured from a real person by detecting different presentation attacks, such as printed and digital photos, videos and masks. If the technology detects the image is not from a real person, they will be asked to take another selfie, helping to reduce the risks of fake profiles and catfishing.
MyFace only requires a selfie image to complete the liveness check, creating a smooth user experience and speeding up the process of verifying genuine accounts.
Muzz has also integrated Yoti’s identity verification technology, to strengthen online safety even further. Members can verify their identity for free. Muzz will boost the verified profiles, giving these daters a higher chance of connecting with more people.
“Muzz is the world’s largest Muslim marriage app, so we have a responsibility to lead when it comes to safe spaces for Muslim singles. Yoti’s ID verification and MyFace technology give our members peace of mind that their matches are who they say they are,” says Shahzad Younas, CEO and Founder of Muzz.
Robin Tombs, CEO of Yoti said: “We’re delighted to announce our partnership with Muzz to give Muslim singles greater peace of mind, trust and transparency over who they are connecting with online. Muzz pride themselves on creating the safest dating platform for the Muslim community, so we are proud they have chosen our technology to enhance their existing safety measures. Our technology has seamlessly integrated into the Muzz app, showing how dating platforms can verify users, without compromising their online dating experience. Verified profiles will make it easier and safer for honest people looking for love, and create safer, positive matches.”
The partnership with Yoti allows Muzz to enhance their existing safety measures, which include an all-female support team, video and phone calls within the platform so users do not have to share their phone number, and the detection and removal of nude images.
Notes to editors
Yoti’s liveness technology – MyFace – is certified against the NIST standards by iBeta.
The difference between passive and active liveness:
Active liveness requires the user to take a video of themselves performing certain actions. For example, moving toward and away from the camera, or repeating random words. This then uses AI and / or manual review to complete the check. Passive liveness can be achieved from a single selfie. Passive liveness reduces friction for users, thereby reducing drop off and speeding up the journey of verifying genuine users.
Muzz (formerly muzmatch) is the world’s largest Muslim dating and marriage app, with over 7 million members and 400,000 successes. Founded originally as a website in 2011 by former Morgan Stanley banker Shahzad Younas, Muzz has seen massive success since the launch of its iOS and Android apps in 2016. The company has over 80 team members with offices in the UK, US, France and Pakistan.
Yoti is a digital identity technology company that makes it safer for people to prove who they are, verifying identities and trusted credentials online and in-person. They now provide verification solutions across the globe, spanning identity verification, age verification, document eSigning, access management, and authentication. In the UK, Yoti has partnered with Post Office to accelerate digital identity adoption, with a national footprint spanning 11,500 Post Office branches, online and more. Over 12 million people have downloaded the free Yoti app across the world. It is available in English, Spanish, French, German, Portuguese and Polish. Yoti is certified to ISO/IEC 27001:2013 for ID Verification Services, ISAE 3000 (SOC 2) Type 2 certified for its technical and organisational security processes. For more information, please visit www.yoti.com.