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Thoughts from our CEO

In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin gives a summary of recent age verification events, the growing threat of AI voice cloning scams and how Digital IDs can protect you from online scams.    Summary of age verification events The last few months have been a really busy time in the age verification world. Here’s a snapshot of some of the key events from the last 10 weeks: 11 March – the US Court

7 min read

Protect yourself with peer-to-peer checks

Identity-related fraud is huge. Both in the real world but more so online where it’s easy to hide behind a fake unchecked profile. Most platforms don’t want to add friction into their onboarding journeys in fear that people will migrate to another site.  A Which? survey of 1,300 buyers found a whopping 32% had been scammed on second hand marketplaces in the last two years. Whether someone is trying to sell stolen goods, committing romance scams, catfishing, or advertising property rentals that don’t exist, there are a whole host of fraud-related crimes and identity is often at the centre

3 min read
A headshot of Yoti Guardian, Gavin. The accompanying text reads "Q&A with Gavin Starks - Entrepreneur and CEO of Icebreaker One".

Catching up with Yoti Guardian: Gavin Starks

At Yoti, one of the ways we’re held accountable is by our external Guardian Council. Our Guardians are an independent board of advisors who ensure that our products, services and partnerships stay true to our core principles. As his time on the Council comes to an end, we caught up with Gavin Starks, Entrepreneur and CEO of Icebreaker One, about his experience as a Yoti Guardian.   Why did you want to be a Yoti Guardian? Yoti is working at the forefront of digital identity and tackles many of the big challenges of privacy, protection, innovation and data rights head-on.

5 min read

Yoti assessed in the NIST Face Analysis Technology Evaluation program

An increasing amount of legislation is being introduced globally demanding that organisations effectively check the age of their users. It’s important that these age checks are inclusive; people should have a choice in how they prove their age. Regulators are recognising that not everyone will feel comfortable or be able to use a method based on identity documents. Facial age estimation gives people a way to prove their age without sharing their name, date of birth and other personal information from identity documents. It can improve online safety and help companies to comply with legislation, without having to process or

3 min read
Thoughts from our CEO Robin Tombs, March 2024

Thoughts from our CEO

In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance.   Digital age verification for alcohol I’m pleased to see the UK Home Office consult on whether age verification technology should be allowed for the sale of alcohol. This is a big step forward and demonstrates the growing importance and demand for digital proof of age. Yoti’s technology can help remove the significant challenges and high levels of abuse faced by retail, bar and security staff when assessing the

4 min read
Two people confirming each others identities with a Digital ID

How Digital IDs can protect you from deepfake scams

Deepfakes are a hot topic right now. Taylor Swift recently became the victim of a deepfake scam; firstly an AI generated video of her promoted a fake cookware competition, and then explicit AI images of her went viral online. AI voice cloning technology pretending to be President Joe Biden tried discouraging people from voting in the polls. And celebrities including Piers Morgan, Nigella Lawson and Oprah Winfrey found deepfake adverts of them online endorsing an influencer’s controversial self-help course. But it’s not just celebrities and public figures who are at risk of deepfakes scams. Fraudsters are also using deepfake technology

4 min read