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Complying with Ofcom’s Protection of Children Codes: what you need to know about age assurance

With children’s online engagement at an all-time high, the UK government passed the Online Safety Act in 2023, aiming to make the UK ‘the safest place in the world to be online’. It places legal obligations on online services to prioritise user safety, particularly for children. As the UK’s communications regulator, Ofcom plays a pivotal role in enforcing the Act’s provisions. As part of phase two of the Act’s implementation, Ofcom published its Protection of Children Codes of Practice on 24th April 2025. Made up of over 40 practical measures, they outline how digital platforms must safeguard younger users

11 min read

The Government announces identity checks for online knife sales

The UK Government is tightening regulations on online knife sales to prevent underage access and enhance public safety. As part of this, the Home Office has published an independent report by the National Police Chiefs’ Council (NPCC). The report explores the current practices in the market and sets out some recommendations for how to strengthen online knife sales.  Here’s a snapshot of some of the proposed changes:  Report suspicious purchases: retailers will need to report suspicious purchases to the police. Increased penalties and jail sentences: penalties for selling knives to under-18s will increase from 6 months to up to

5 min read
An image of a young girl using a laptop. The accompanying text next to the image reads “Children's Online Privacy Protection Act - United States”.

An overview of the COPPA updates (and what it means for your business)

The United States Federal Trade Commission has released its updates to the Children’s Online Privacy Protection Act (COPPA) Rule. It aims to strengthen key privacy protections for children online and better reflect the challenges faced in the modern digital age. The updates introduce stricter requirements for the collection, use and sharing of children’s data. However, it’s worth noting that the rule doesn’t include an explicit exception for the use of children’s personal information solely for age verification. This complicates compliance for platforms that wish to implement more robust age checking than self-declaration.  Yoti is ready to assist companies with

13 min read
Woman buying knife online

Age assurance for online knife sales

At the end of January, the UK Government announced they will introduce stricter age checks for online knife sales. Buyers will need to submit a copy of their photo ID, such as a driving licence, as well as proof of address, such as a utility bill. The same person who bought the knife will have to show ID again on delivery, and no knife packages can be left on the doorstep. These measures are part of the upcoming Crime and Policing Bill, expected to be introduced in Parliament this Spring. While knife crime is a key focus of the

7 min read
An image of a woman who is looking at her driving licence. The accompanying text next to the image reads “Tobacco and Vapes Bill - United Kingdom”.

Understanding age assurance in the UK’s Tobacco and Vapes Bill

In a significant move towards tightening regulations on tobacco and vaping products, the UK has introduced the Tobacco and Vapes Bill. Originally introduced by the previous Conservative government, the Bill has now been reintroduced by the new Labour government, signalling bipartisan support. The Bill aims to create a “smoke-free generation” by gradually raising the age of sale for tobacco and vaping products every year until they are completely phased out across the UK.   What is the main aim of the Tobacco and Vapes Bill? The Tobacco and Vapes Bill seeks to tighten the regulatory framework around tobacco and

7 min read
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Age verification on adult websites: the facts

Key facts about age verification on adult websites: In the UK, adult websites have to comply with the Online Safety Act Ofcom is the regulator for online safety in the UK Other countries have introduced or are introducing age verification for adult content There are a number of different age verification methods available Age verification methods operate with the strictest privacy standards Some methods don’t require you to use an identity document     As the internet continues to evolve, concerns about online safety, privacy, and ensuring age-appropriate content have become more important. A widely discussed issue in recent

8 min read