Business April 30, 2025

Building trust through age assurance

profile picture Rachael Trotman 1 min read

Governments around the world are increasingly prioritising online safety and age regulations, with new laws emerging across multiple countries.

This report explores the growing demand for privacy-preserving age assurance and how businesses are adapting to meet regulatory requirements. Using proprietary data, our latest report explores:

  • The growing demand for privacy-preserving age assurance
  • How businesses are adapting to meet regulatory requirements
  • Key trends in age assurance
  • How Yoti’s solutions are protecting young people, safeguarding privacy, and helping businesses implement robust, trusted and effective age checks
Read the report

Keep reading

A screen showing a Shopify site selling knives. An additional screen shows the different ways that customers can prove their age.
Articles November 10, 2025

Yoti age checks now available for Shopify stores

If you sell age-restricted products on Shopify, we’ve got good news. It’s now easier than ever to add secure, seamless age checks to your online store. Yoti has now officially integrated with Shopify – one of the biggest ecommerce platforms in the world. That means Shopify merchants can now offer fast, privacy-preserving age checks for their customers. If you’re selling alcohol, vapes, knives or other age-restricted items, this integration helps you meet legal requirements without adding unnecessary friction to your customers’ journey.   Why does this matter for Shopify merchants? Shopify powers millions of online businesses, including both independent

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Amba Karsondas Amba Karsondas
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An image of a boy sat at home, using his mobile phone
Articles July 25, 2025

Yoti supports platforms as UK’s Online Safety Act comes into force

Today marks a major moment for the internet in the UK: the country’s new Online Safety Act officially comes into force, bringing in a new chapter of accountability for digital platforms and service providers. From social media and gaming, to porn and dating, we’re pleased to be supporting platforms with highly effective, robust and privacy-preserving age assurance solutions. The legislation requires platforms to protect children from harmful or inappropriate content, prevent underage access, and build safer digital environments. Yoti’s age assurance technology is helping platforms to meet these new standards whilst protecting user privacy and anonymity. We’ve also been

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Rachael Trotman Rachael Trotman
4 min read
White papers July 21, 2025

Facial Age Estimation white paper

Making it faster and safer to prove your age Our age estimation technology accurately estimates a person’s age by looking at their face. We built it to give everyone a secure and private way of proving how old they are in different everyday scenarios: from age checking on social platforms and online stores, to supermarket self-checkouts, bars and clubs. This privacy-friendly approach to age verification doesn’t require any personal details or documents, and all information is instantly deleted once someone receives their estimated age – nothing is ever viewed by a human.   Key takeaways

#age assurance#business
Yoti Yoti
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