Business April 30, 2025

Building trust through age assurance

profile picture Rachael Trotman 1 min read

Governments around the world are increasingly prioritising online safety and age regulations, with new laws emerging across multiple countries.

This report explores the growing demand for privacy-preserving age assurance and how businesses are adapting to meet regulatory requirements. Using proprietary data, our latest report explores:

  • The growing demand for privacy-preserving age assurance
  • How businesses are adapting to meet regulatory requirements
  • Key trends in age assurance
  • How Yoti’s solutions are protecting young people, safeguarding privacy, and helping businesses implement robust, trusted and effective age checks
Read the report

Keep reading

An image of a teenager holding and using his mobile phone.
Articles December 10, 2025

Yoti helps platforms navigate Australia’s new social media age restrictions

Australia’s new age restriction laws for social media come into effect today, signalling a major shift in how online services must support age-appropriate access for younger users. As platforms prepare for increased regulatory scrutiny and tight compliance timelines, Yoti is enabling our social media partners to deploy trusted, privacy-preserving age assurance at scale. These reforms, led by the eSafety Commissioner, require major social media platforms to take ‘reasonable steps’ to stop under 16s from creating an account or using their services. There are no exceptions to this age limit, not even those with parental consent. The rules apply to

#age assurance#business
Amba Karsondas Amba Karsondas
3 min read
A screen showing a Shopify site selling knives. An additional screen shows the different ways that customers can prove their age.
Articles November 7, 2025

Yoti age checks now available for Shopify stores

If you sell age-restricted products on Shopify, we’ve got good news. It’s now easier than ever to add secure, seamless age checks to your online store. Yoti has now officially integrated with Shopify – one of the biggest ecommerce platforms in the world. That means Shopify merchants can now offer fast, privacy-preserving age checks for their customers. If you’re selling alcohol, vapes, knives or other age-restricted items, this integration helps you meet legal requirements without adding unnecessary friction to your customers’ journey.   Why does this matter for Shopify merchants? Shopify powers millions of online businesses, including both independent

#age assurance#business
Amba Karsondas Amba Karsondas
5 min read
An image of a boy sat at home, using his mobile phone
Articles July 25, 2025

Yoti supports platforms as UK’s Online Safety Act comes into force

Today marks a major moment for the internet in the UK: the country’s new Online Safety Act officially comes into force, bringing in a new chapter of accountability for digital platforms and service providers. From social media and gaming, to porn and dating, we’re pleased to be supporting platforms with highly effective, robust and privacy-preserving age assurance solutions. The legislation requires platforms to protect children from harmful or inappropriate content, prevent underage access, and build safer digital environments. Yoti’s age assurance technology is helping platforms to meet these new standards whilst protecting user privacy and anonymity. We’ve also been

#age assurance#business
Rachael Trotman Rachael Trotman
4 min read