Articles
Jun 25, 2025
Ireland’s Online Safety Code: what it means for online platforms and how to comply
What you need to know: Ireland’s Online Safety Code will hold video-sharing platforms accountable for keeping their users, especially children, safe online. Platforms with adult content, including pornographic or extremely violent content, must use age assurance to prevent children from accessing the content. These age assurance requirements come into force in July 2025. Platforms that don’t comply can face strong penalties – up to €20 million or 10% of annual turnover. From July 2025, video-sharing platforms in Ireland with pornography or extremely violent content will need to introduce age assurance to protect children from accessing their content.
Articles
Jun 16, 2025
Why facial age estimation, the most accurate age checking tool, shouldn’t be left on the sidelines
Many of us have been there: standing at a self-checkout, scanning our shopping, only to hit a roadblock when the till flags an age-restricted item like a bottle of wine or a pack of beer. With age verification accounting for between 40 – 50% of interventions at self-checkouts, it significantly disrupts and slows down the checkout experience. We wait for a retail worker to approve the sale. The retail worker does a visual estimation of our age – they look at our face and guess whether we’re old enough to buy the item. Most retailers follow the Challenge 25
White papers
Apr 30, 2025
Building trust through age assurance
Governments around the world are increasingly prioritising online safety and age regulations, with new laws emerging across multiple countries. This report explores the growing demand for privacy-preserving age assurance and how businesses are adapting to meet regulatory requirements. Using proprietary data, our latest report explores: The growing demand for privacy-preserving age assurance How businesses are adapting to meet regulatory requirements Key trends in age assurance How Yoti’s solutions are protecting young people, safeguarding privacy, and helping businesses implement robust, trusted and effective age checks Read the report
Case studies
Apr 16, 2025
How Haypp strengthened age checks while enhancing the customer experience
“Yoti is our key partner for age verification in the UK market. We selected Yoti for their strong reputation in the European market and their demonstrable expertise in the field. Their state-of-the-art digital age verification has not only strengthened our compliance with legal regulations but also added value to our business by enhancing the overall shopping experience. We are deeply committed to not sell age- restricted products to underaged, meaning we always aim for excellence and only partner with those who share our vision.” Mattias Nording Head of Age Verification at Haypp The Haypp Group spearheads the global
Articles
Apr 09, 2025
Age estimations in our Digital ID app
Digital ID users can have their age estimated in the app, and then anonymously share the age result. This gives them a secure, private and easy way to pass age checks. – With lots of legislation being introduced to improve online safety, including the UK Online Safety Act and the EU Digital Services Act, more businesses are looking at how to verify the age of users. People should have a choice in how they prove their age, so they can choose the method that works best for them. They might use their identity document, complete a facial age estimation
Articles
Apr 08, 2025
Introducing Yoti Keys: privacy-focused, seamless and anonymous age verification
We’re excited to announce a new age assurance solution: Yoti Keys. Yoti Keys let people verify their age once and gain continued access to an ecosystem of websites without having to prove their age again, regardless of if they are using an incognito or private browser. A Yoti Key, using passkey technology, doesn’t store any personal information. This helps people to remain completely anonymous but verified – all on their device. How a Yoti Key works Complete an age check: The user completes an initial age check to prove their age. They can choose which method to use,