Around the world, regulators are introducing online safety and age checking laws to protect minors online. But some people believe that age assurance can’t be done without risking our privacy.
In reality, the challenge of checking someone’s age online in a privacy-preserving way has been solved.
In this paper, we address some of the common concerns around age assurance.
Articles
July 30, 2025
In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin focuses on the Online Safety Act, talking about facial age estimation accuracy rates, the increase in Digital ID usage and reaction to the new legislation coming into effect. Online Safety Act sparks Digital ID boom The UK’s Online Safety Act came into effect on Friday 25th July, delivering some bumper results for Yoti. We launched our “Porno Pete” video across TikTok, YouTube, Instagram and Facebook
Articles
July 28, 2025
We developed our facial age estimation technology to provide a secure and private way to prove your age, without sharing identity documents or personal details like name or date of birth. It’s fast, accurate and anonymous. Here’s how our facial age estimation technology works, how it’s designed and why it’s one of the most privacy-friendly solutions available. What is facial age estimation? Facial age estimation is a safer and easier way to prove your age to access age-restricted goods, services and content. Completing a facial age estimation takes seconds – all you need to do is take a
Articles
July 25, 2025
If you’ve recently been asked to prove your age while trying to access a website, use an app or watch a video online, you’re not alone. The UK’s Online Safety Act is now in force. From 25th July 2025, businesses are required, by law, to take stronger steps to protect children from harmful or inappropriate content online. One of the biggest changes is the introduction of age checks for online users. We break down exactly why you’re being asked to prove your age, how it works, what it means for your privacy and how we’re helping make age checks
