Age assurance: the facts

profile picture Rachael Trotman 1 min read

Around the world, regulators are introducing online safety and age checking laws to protect minors online. But some people believe that age assurance can’t be done without risking our privacy.

In reality, the challenge of checking someone’s age online in a privacy-preserving way has been solved.

In this paper, we address some of the common concerns around age assurance.

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An image showing a preview of three pages of the "identity verification: the facts" report

Identity verification: the facts

It’s becoming increasingly essential to check that users are who they say they are. The rise in cyber attacks, data breaches and online financial crime has pushed companies across multiple industries to adopt more reliable and advanced verification methods. As a result, identity verification has become a crucial part of securing online transactions and interactions. It helps reduce identity theft, protect sensitive data and allows businesses to comply with regulations.  We believe people and businesses should make up their own minds about whether they’d like to use our identity verification technology – based on the facts. [vc_btn title=”Read the facts”

2 min read
An image showing two mobile phone screens. One shows the homepage of Yoti's Digital ID app. The other shows a screen which is prompting the user to confirm their age with their Digital ID, before they're able to access age-restricted content.

Digital ID for the Online Safety Act: effective, private, reusable

For years, we’ve helped businesses carry out millions of age checks – particularly using our facial age estimation technology, which offers a quick, privacy-preserving way to estimate someone’s age without collecting personal details. But since the UK Online Safety Act came into force on 25th July, we’ve seen growing demand for our Digital ID. More people are choosing it as a secure and privacy-preserving way to prove their age online. In fact, when the Online Safety Act came in, Yoti was the second most popular app in the App Store.  Whether it’s to access age-restricted content or platforms, people

2 min read
An image of Robin with accompanying text that reads "Thoughts from our CEO, Robin Tombs, July 2025".

Thoughts from our CEO

In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin focuses on the Online Safety Act, talking about facial age estimation accuracy rates, the increase in Digital ID usage and reaction to the new legislation coming into effect.    Online Safety Act sparks Digital ID boom The UK’s Online Safety Act came into effect on Friday 25th July, delivering some bumper results for Yoti. We launched our “Porno Pete” video across TikTok, YouTube, Instagram and Facebook

11 min read