Earlier this summer we commissioned research to better understand digital identity needs in the developing world. That research focused specifically on humanitarian work in Africa and South East Asia, and a summary of those findings can be found here.
We’re also keen to support the social sector in markets closer to home. However, despite our efforts, uptake in the UK in particular has been slow. As part of a wider review of our social impact strategy, we felt additional research was needed to help us better understand the issues and challenges facing UK non-profits when it comes to making sense of, and deploying, digital identity solutions in their work.
Today, we’re publishing a summary of those findings. The short document outlines the initial thinking behind our research, how we went about it, what we sought to learn and a few of our higher level conclusions.
Some of those higher level findings included perceptions that:
Participants were particularly critical about the implications of this type of technology (biometrics and legal identification online) for the lives of their beneficiaries. They were also worried about the use of identity data, security breaches and hacks, and the data being sold to third parties. A number of participants were not convinced they could trust any third-party digital identity solution storing any data that was critical to, and connected with, their work.
“We work with the most vulnerable communities, and they have experiences that when data or identity is shared, it is compromised, because they have no control about when that information is passed on to a third party. They feel very uncomfortable when they hand over data, especially data in a paper format. The new thing now is National Insurance numbers, a lot of people are reluctant to give them, because they feel it may affect their benefits.”
Those accessing charity services may not have a smartphone, data, connectivity and/or confidence to use this. They might also lack access to legal identity documents which, in the case of some digital identity solutions, are a requirement for use. These were seen as significant reasons not to adopt a digital identity solution, even if it only applied to a small proportion of beneficiaries.
“The majority of our clients do have smartphones, but that does not mean they understand the concept of how smart the phone is. The only functions they use are voice and WhatsApp.”
Offering tech solutions for free is not what initially attracts charities to adopt them, particularly when there is limited knowledge and understanding of the technology on offer. Concerns were raised about the costs in terms of time and staff capacity needed to understand the marketplace, the solution, how to adapt systems and implement it, as well as supporting staff, volunteers and beneficiaries to use it.
“Our digital skills as an organisation are poor and we’re not driven towards how best to use technology effectively, but I don’t think it’s out of kilter for the sector. The only tech we use is emails. Our biggest barrier in the organisation is broadband and wifi and the financial burden of that, after that it’s an internal educational piece before we can go forward with adopting any new platforms or tech.”
Organisational priorities for digital focused on developing a digital strategy, undergoing digital transformation, improving staff skills, expanding the reach of face-to-face services and putting tools and guidance in the hands of beneficiaries. These priorities reduced the likelihood of exploring new technology, such as digital identity solutions.
Organisations were most interested in using digital identity solutions to help identify volunteers and to prevent beneficiaries from having to retell their story. In other words, making it quicker to both verify that someone is who they say they are and to recall key information about them.
“There are two things that survivors tell us all the time. One is, I don’t know how I can secure information about myself. That might be about my immigration status, it might be my passport details, it might be evidence of what’s been happening to me. Two is that survivors are entirely fed up of constantly repeating the same information over and over again to different organisations”
You can download Challenges and opportunities for digital identity in the non-profit sector: Lessons from the United Kingdom here. Further information on Yoti’s emerging social impact strategy – which aims to address these kinds of challenges, and maximise the potential of digital identity for good – will be announced in the new year.
Many thanks to YoungMinds, SafeLives, Parkinson’s UK, sTandTall, NPC, Reason Digital, Lancashire Women’s Centres, Tech Trust, Birmingham Asian Resource Centre, The School for Social Entrepreneurs – Midlands, Urban Devotion Birmingham, Breast Cancer Care, Campaign for Adult Protection from Grooming, Boost Impact, Reach Volunteering and St Basils – as well as many others who wished to remain anonymous – for their willingness to take part in our research.
If you find the summary interesting feel free to share it far and wide among your own networks, and post it on social media. And please do get in touch if you have any questions, or are interested in hearing more about our growing body of social impact work.