Yoti powers the “Creative Passport” helping music artists take control of their data

profile picture Rachael Trotman 3 min read
Yoti and TheCreativePassport logos presented together

Built for music makers, by music makers, the Creative Passport helps artists manage and share their information through a single verified ID and platform. The goal is to give artists full control of their online representation and who can access their data – removing admin time to let them focus on their music and fans.

Artists will use the Yoti digital ID app to verify their profile and link their Creative Passport to a government-issued ID document. A second verification for industry identifiers (IPI, IPN, ISNI) uses two-factor authentication for a secure digital process. Independent music makers can self-verify their profile using peer-to-peer QR code scanning. With a founding team including Grammy Award winner Imogen Heap, the Creative Passports will make an essential contribution to music’s recovery from the pandemic and beyond.

Carlotta De Ninni, Creative Passport CEO, said: “We are thrilled that today we are in a position where we can bring our product to market in beta, something that we have been working hard to do for many months. At a time when business opportunities are limited because of the Coronavirus pandemic, enabling music makers to own and better manage their data in an easy way has become even more important. 

With ongoing discussions happening with other third-party service providers interested in plugging into the Creative Passport, combined with constant feedback from artists, we are very much looking forward to making this the industry-leading premium digital identity tool for the creative industry.”

Having your personal data verified in one place enables secure, seamless sharing that also protects your privacy – artists can choose what to keep private, and what to make public. People can also create a public page, shareable as a web link for creative and commercial collaborations. 

PPL, the UK’s music licencing company for performers and recording rights holders is already on board with others expected to join as the service grows. This will help ensure that those who invest their time, talent and money to make recorded music are fairly paid for their work.

Yoti CEO Robin Tombs said “We’re delighted to partner with the Creative Passport. Yoti’s privacy by design approach, powering the Creative Passport, enables artists from around the world to verify their identity just once then access a range of important services. 

Yoti is an award-winning ID for the digital world, making it faster, simpler and safer for people to prove their identity with a tap of a button. We accept ID documents from 185 countries, making this partnership with the Creative Passport a global offering providing utility to artists and efficiency to music businesses.”