Helping Instagram to create safer online experiences with new Teen Accounts

profile picture Yoti 2 min read
An image of the Instagram icon with the words "Teen Accounts" written around it. To the bottom left of the image are five icons: a padlock, a photo and video icon, two people, a messaging icon and a clock.

From today, Meta is introducing new ‘Teen Accounts’ on Instagram for users under the age of 18. This change aims to help parents keep their teens safe online, by including features that have built-in protections. These include the ability to set daily usage limits, restrict access during certain hours and monitor their child’s interactions, such as the accounts they are messaging and the types of content they’re engaging with on the platform.

New users under the age of 18 are, by default, given the strictest privacy settings. Under the new guidelines, teens aged between 16 and 18 will be able to change their settings independently. In contrast, if those aged under 16 attempt to adjust their settings, parental supervision features will come into play.

Image of a phone screen displaying the account safety setting screen on Instagram.

We’re helping Instagram to check their users’ ages through our age assurance solutions. 

We’re doing this with:

  • facial age estimation – this accurately estimates a person’s age from just a selfie. Images are deleted as soon as the age estimate is delivered and aren’t used for any other purposes.
  • age verification using an ID document. 

The new Teen Account settings will initially apply to new users, with plans to gradually implement them for existing teen accounts.

This initiative reflects Meta’s commitment to promoting safer social media engagement for younger users while giving parents tools to support their children’s online experiences and giving them peace of mind that their teens are navigating the digital world safely.

Robin Tombs, CEO of Yoti said, “Many people, especially parents, want reassurance from brands that children are getting age-appropriate experiences online. Yoti is delighted to be working with Instagram to help ensure teenagers throughout the world will be able to enjoy safer interactions with their peers via Teen Accounts.”

Keep reading

An image of a woman using her driving licence to verify her identity on a laptop.

What is identity verification?

As we spend more of our lives online, protecting our personal data has never been more important. Identity verification helps businesses check their customers’ identities whilst allowing people to navigate online services with confidence. Understanding identity verification is essential. We break down what identity verification is, why it matters and how it works. We also discuss the different methods used for verifying identity and the benefits of secure identity checks.   Why do we need identity verification? Identity verification helps protect both individuals and businesses from things like identity theft, fraud and other malicious activities. It’s especially important in

8 min read

Our approach to security and privacy

Digital transformation is reshaping how we live, work and interact with one another. But just as the right to identity is a fundamental human right, the right to privacy is too. That’s why protecting your privacy and security is at the heart of what we do. It helps us ensure that you, as our users, trust us with your personal data. We’re committed to only using your data in ways that are ethical, secure and compliant with data protection laws globally. Here’s a brief overview of our approach to privacy and security. If you’d like to drill down into

7 min read
An image of Robin with accompanying text that reads "Thoughts from our CEO, Robin Tombs, April 2025".

Thoughts from our CEO

In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin discusses the future of digital ID wallets in the UK, Yoti’s revenue growth, Ofcom’s role in protecting women and girls from intimate image abuse and the US Supreme Court’s ruling on age verification for accessing adult content.   Growth of digital ID wallets Last month, I attended an event by the City of London Corporation and EY where they presented their report Securing growth: the digital

9 min read