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Yoti

Yoti is a digital identity company that makes it safer for people to prove who they are. We started by empowering people with a free, reusable digital ID app that minimises the data they share with businesses. We now provide verification solutions across the globe, spanning identity verification, age verification, eSigning and authentication.

How we built privacy into the Yoti app

Just as the right to identity is a fundamental human right, we believe privacy is too.  Yoti was built to give everybody a simple and secure way of proving and protecting their identity, online and in person.  With the free Yoti app, you can create a digital ID that allows you to prove who you are in the most privacy-friendly way. It is built with data minimisation at the core and allows you to share less data to prove your identity or age. You’re in control to show only the details you need, to the businesses and people you trust. 

4 min read

A look at our biometric technology

As our everyday lives become more digital, traditional IDs lag behind. They reveal more information than necessary, don’t make it easy to prove your identity remotely, and are easily lost and expensive to replace. That’s why we built Yoti app – to give everyone access to a digital ID built for a digital world. It makes the everyday easier and enables you to share less data and securely store your personal details in a privacy-centric way. We use biometric technology because it’s currently the most secure way of proving that you are who you say you are and that your

9 min read
A visual demonstration of all the use cases of digital ID in the world, from ecommerce to travel, finance to social media.

A different kind of company

Yoti isn’t like many companies in the identity space.  We were born from seven core business principles which feed into everything we do. We are held accountable to these principles by the Guardian Council, our independent committee of influential professionals who have expertise spanning human rights, consumer rights, online harms, data responsibility and sustainability. They make sure that we always seek to do the right thing, and that we are transparent about what we are doing and why.  We also have an Internal Ethics and Trust Committee that oversees the development and implementation of our ethical approaches and work alongside

2 min read

The UK's "unwavering commitment to protect young people online" falls by the wayside

The government decision to stall age verification system for adult content sites has baffled us here at Yoti. Yoti has developed tech to help organisations who want to check age to protect people online. We are a global leader in this area, having performed over 200 million age estimates with companies across a number of sectors from social media live streaming, to dating and classified sites. We are working with the social networking app Yubo to make their young community safer, with DateID to allow people to create verified profiles and over the past years we have been working

8 min read

Helping you avoid dating hell with DateID

The dating landscape has changed rapidly. Online dating has given singles a much easier way to expand their dating pool and meet people they may have never encountered in everyday life. But despite the benefits, meeting people online comes with a risk. With the rise of dating apps, there has also been the rise of the catfish – individuals pretending to be someone else online.  According to a report by YouGov, 50 percent of people do not trust the details on dating profiles are true. The number of people affected by online dating scams has reached a worrying high, with

3 min read

Using Yoti to buy Jägermeister

Together with Jägermeister, we’re driving responsible alcohol sales online. Our age verification app allows customers to simply and securely prove their age when using their debit card to buy from the Jägermeister online shop. It also makes it harder for children to bypass the Challenge 25 policy they face in shops, which is notoriously hard for retailers to enforce online. Until now, credit card was the only payment option to buy Jägermeister. It’s now even easier to treat a loved one to the UK’s best-selling speciality spirit.     Improving age verification online It’s too easy for young people

3 min read