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Yoti

Yoti is a digital identity company that makes it safer for people to prove who they are. We started by empowering people with a free, reusable digital ID app that minimises the data they share with businesses. We now provide verification solutions across the globe, spanning identity verification, age verification, eSigning and authentication.

An image of a laptop screen displaying a Yoti Verified Call. Icons surrounding the main screen show the verified identities of each attendee.

Introducing Yoti Verified Calls

Yoti Verified Calls is a new innovative service, designed to combat identity fraud and cyber attacks, while building trust during video calls. It enables businesses and individuals to verify the identity of attendees before or during video calls, reducing the risk of impersonation, deepfakes and unauthorised access.   The rising threat of deepfakes Barely a week goes by without a headline about deepfakes. Whether it’s a celebrity finding fake images of them circulating online, political leaders appearing in a deepfake video, or a member of the public scammed, the technology behind deepfakes is growing more accessible, believable, sophisticated and

4 min read

Thoughts from our CEO

In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin focuses on digital ID, talking about Yoti’s Digital ID downloads, digital ID for teenagers and the growing momentum for a private-sector digital ID network in the UK.   Yoti reaches 20 million global downloads This month, the 20 millionth individual downloaded the Yoti Digital ID app. In the last six weeks alone, 1 million individuals have downloaded Yoti, of which 800,000 of them are from the

7 min read
An image showing the Yoti logo beside the Royal Voluntary Service logo. To the right of the logos is a woman smiling and using her mobile phone.

Royal Voluntary Service partners with Yoti to verify volunteers and create trusted communities

The Royal Voluntary Service (RVS) has launched GoVo, a free-to-use digital volunteering platform, which aims to revolutionise the recruitment of volunteers to opportunities from UK charities by bringing volunteering opportunities from charities across the UK into one easy place. It is designed to make it easier than ever to get involved in volunteering and give back. We’ve partnered with RVS to help them create trusted communities within the GoVo platform. Many volunteering opportunities can involve working with the vulnerable, the young, the elderly, or otherwise in-need communities. A vital aspect of this is safeguarding both volunteers and those beneficiaries

3 min read
An image showing the Yoti logo next to the BAT logo.

BAT and the Channel Islands Coop roll out Yoti facial age estimation in stores to combat underage access

BAT and Channel Islands Coop have partnered to launch Yoti facial age estimation technology in stores across Jersey. The initiative aims to combat underage access across all age-gated product categories Forms part of BAT’s large-scale facial age estimation technology deployment in more than 600 stores across Europe Early results from BAT pilot in Europe show a 99% accuracy rate. 99.3% of 13 to 17 year olds will be correctly estimated as under the age of 21* London, UK – 16th October 2025 – British American Tobacco (BAT) has announced it has partnered with The Channel Islands Co-operative Society

5 min read
An image showing the logos of four digital ID apps - Post Office EasyID, Yoti Digital ID, Lloyds Bank SmartID and Luciditi

Luciditi join Yoti, Post Office and Lloyds Bank to grow the UK’s network of interoperable digital ID wallets

British reusable digital identity providers, Yoti and Luciditi, today announce that they are working together to further grow the UK network of interoperable digital ID wallets available to businesses needing to verify customers’ ages, both online and in person. This 7 million strong UK network now includes Yoti, Post Office EasyID, Lloyds Bank Smart ID, and Luciditi meeting the demand for secure, efficient and trusted digital ID wallets for the UK market. All four Digital ID wallets are certified to the UK Government’s Digital Identity and Attributes Trust Framework. Individuals create and manage their reusable Digital ID on their

2 min read
An image of Robin with accompanying text that reads "Thoughts from our CEO, Robin Tombs, September 2025".

Thoughts from our CEO

In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin talks about Yoti’s performance in Australia’s Age Assurance Technology Trial, New York’s SAFE for Kids Act and public perceptions of the Online Safety Act.   Yoti’s facial age estimation technology achieves independent validation and success Yoti has waited a long time to see independent, high-profile and well-funded technology trials of our facial age estimation technology. We’re delighted to read the results which have just been published in

8 min read