If someone in the US changes their date of birth on Instagram from under the age of 18, to 18 or over, they are required to verify their age. Starting today, Yoti’s facial age estimation will be one of three options people will have to do this. The other two will be by uploading an ID document and social vouching. These are both powered by Meta. Meta’s approach to age verification In 2019, Instagram began asking people to provide their age when signing up for the platform. Since then, they’ve continued to ask people for their birthday and have made this a requirement to get a full picture of how old people are on Instagram. Knowing how old everyone is allows them to provide different experiences to different age groups, specifically teens. When they know if someone is a teen (13-17), they can default them into age-appropriate privacy settings, prevent unwanted contact from adults they don’t know, and limit the options advertisers have to reach them with ads. Many people, including young people, may misrepresent how old they are online, whether by mistake, because they don’t want to share their age, or because they want to access services not meant for them. Some companies have turned to government issued identity documents or credit card checks to verify age but many people, particularly teens, don’t have access to these forms of ID. The addition of Yoti’s age estimation technology to the existing range of solutions offered by Meta means users will be provided with more equitable options to verify age that protect peoples’ privacy. A privacy-preserving way to verify age Meta will be using Yoti’s age estimation technology as one option to verify age. Yoti’s technology has been trained to estimate age by looking at facial features in an image. It was built to give everyone a secure and private way of proving how old they are. It doesn’t require any personal details or documents, and it has no way of linking a name or an identity to an image. Yoti’s facial age estimation is built in accordance with the ‘privacy by design’ principle in the UK GDPR. No individual can be identified by the model and it encourages data minimisation because it only needs a facial image. The image is only used for the purpose of estimating age. Once a result is given, the image is instantly deleted. How Yoti’s age estimation works on Instagram If someone chooses to verify their age with Yoti, they will see instructions on screen to take a video selfie. After they take the selfie, Meta shares only the image with Yoti. No other details are shared. The image is analysed by AI that has been trained to estimate age. To the technology, the image is simply a pattern of pixels, and the pixels are numbers. Our facial age estimation technology has been trained to spot patterns in numbers, so it learns ‘this pattern is what 16 year olds usually look like’. The estimated age is then shared with Meta. After this, both Meta and Yoti delete the image. Yoti’s age estimation technology can’t recognise identity – just age, so it does all of this without ever learning who anyone is. Yoti does not use these images to train the AI further. Yoti’s age estimation technology has performed over 500 million checks worldwide, and is being used by a range of businesses and industries around the world including social media, gaming and age-restricted e-commerce. We’ve answered the most commonly-asked questions on facial age estimation. If you’d like to see how it can help you deliver an age-appropriate experience, get in touch to arrange a demo.
In December 2021, the Home Office announced that from April 6th, there would be changes to the guidance for completing right to work and right to rent checks. Advice was amended at the start of the pandemic to allow right to work checks to be performed via a video call – following feedback from organisations, this temporary guidance has been extended until September 30th. The updated Right to Work guidance will come into effect on 6th April, a new scheme under the Department of Culture, Media and Sport Identity and Attributes Trust Framework. The aim is to develop the market for digital identities, and engender trust in businesses and citizens to enable this future-focused, more efficient way of proving identity. You will still be able to continue using video calls to complete checks – this temporary adjustment has been deferred until September 30th 2022. However, the big change is that you will be able to accept digital remote checks from April 6th. There is a certification process being undertaken at the moment and Yoti, in partnership with Post Office, is actively undergoing its own certification. So, how can I now perform right to work checks and ensure I’m meeting the guidelines? Video calls are still allowed until September 30th 2022 Physically checking a candidate’s document on day 1 and taking a copy is still valid From April 6, you can use a digital identity provider Read more about how our unique partnership with Post Office can help you with right to work and right to rent checks.
Leading gaming operator Gamesys Group is transforming the registration experience with Yoti’s document scanning and verification product Doc Scan. Doc Scan will be embedded into Gamesys’ bingo and casino game sites. Yoti’s Doc Scan is simple yet robust for businesses and customers alike, offering seamless identity checking with our award-winning technology under the hood. Together, we’ll help people register faster, while helping Gamesys tackle fraud and comply with the Gambling Commissions players safety rules. Doc Scan makes gaming ID verification easy for customers without compromising on security. It helps businesses complete know-your-customer (KYC) and anti-money laundering (AML) checks around the globe, accepting 1,000s of ID documents from 200+ countries – providing a full check report for audit trails and compliance. Simon Mizzi, Marketing Director of Gamesys said: “This partnership with Yoti is a double win for Gamesys. Not only does it enhance the already strong processes that we have in place but it demonstrates our determination to understand and care for our customers and to provide them with the most enjoyable experience within a secure environment”. For individuals, using Doc Scan is as simple as taking a photo of their government-approved ID document and a photo of themselves. Yoti brings biometric liveness and face matching, accurate data extraction and document authenticity checks by our 24/7 expert security centres to ensure a frictionless experience and a high-level of assurance. John Abbott, Chief Business Officer at Yoti said “We’re delighted to be working with Gamesys to make the gaming experience better for players. Gamesys share our commitment to building trust between businesses and consumers – and together we provide a simple, private and secure way for people to prove their identity for Gamesys powered games.” Seamless integration takes just a few hours into websites or apps thanks to our wide-ranging support for major development languages and easy-to-use plugins. With checks start as little as £0.25, Doc Scan can help you transform the KYC process for your customers and business.
Yoti is pleased to announce that it has once again been approved to list services under the Crown Commercial Services G-Cloud framework. G-Cloud allows UK public sector bodies to choose and buy cloud computing services without the need for a lengthy procurement process. It provides a quick and easy route to market, access to the latest technology and reduced cost of ownership. Since its inception in 2012 there has been £4.72bn worth of sales through the framework with 45% of the spend awarded to SMEs. A range of Yoti services, covering identity verification, authentication, e-signing and age estimation are now available, via the digital marketplace on G-Cloud 11. To find out more about the Yoti services on offer visit the Digital Marketplace or contact Gav Watts at firstname.lastname@example.org. Founded in 2014, we are on a mission to become the world’s trusted identity platform. Our free digital identity app, with over 4.5 million downloads, is the new, safer way to prove your age online, check out faster with age-restricted items at supermarkets and save time and money proving your identity to businesses. It brings safer connections with the people you meet online as well as enabling secure website login with your biometrics instead of remembering passwords.