Our CEO Robin Tombs is a Meaningful Business 100 Leader for 2020

We’re honoured to see our CEO Robin Tombs be recognised as a Meaningful Business 100 Leader for 2020. This award recognises outstanding business leaders across the world who are combining profit and purpose to help achieve the UN Sustainable Development Goals. 

One of the SDGs is to ‘provide legal identity to all’. Since Yoti was founded in 2014, we’ve been fully committed to the concept of digital identity for all. Our commercial activities are centred around online tools and apps that allow people to prove who they are, whilst our social purpose activities support the building of solutions for those without mobile devices or internet access in less developed countries. 

This year has undoubtedly been one of the most challenging yet. But it has also seen us make some great achievements that we are incredibly proud of.

We’ve partnered with GeneMe to develop a rapid COVID-19 testing system that delivers results to your phone in 30 minutes. We’ve helped organisations such as the NHS and Volunteer Edinburgh remotely issue digital ID cards during the pandemic. We’ve gifted our identity technology to volunteering platforms to ensure they continue to safeguard their users during the pandemic and we’ve released a paper on social purpose which outlined our own record on diversity and inclusion in response to the recent demonstrations by Black Lives Matter. 

After such a monumental year, we’re delighted to see our CEO Robin take his well-earned place in the top 100 Meaningful Business leaders from 34 countries. He joins corporate CEOs, entrepreneurs and sustainability leaders that are helping to achieve sustainable development.

Commenting on the MB100, Tom Lytton-Dickie, Founder and CEO, Meaningful Business said, “We are delighted to recognise Robin Tombs as part of the Meaningful Business 100 for 2020. In what has been a challenging year for everyone, the MB100 provides an inspiring reminder of the brilliant work being done around the world to solve the biggest issues we are facing today.

In Robin’s own words, “Hats off to all of them.”

“Sometimes rightly businesses get a bad name for not doing good in the pursuit of short term profit. But there are also times when businesses demonstrate they can be forces for good. Teams in businesses can be highly motivated to deliver social purpose alongside sustainable commercial success. Thankfully, these twin goals are not mutually exclusive.”